{"id":4328548,"date":"2025-07-01T14:24:01","date_gmt":"2025-07-01T12:24:01","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/otrium-launches-ai-powered-ovatars-to-give-new-life-to-unsold-fashion-items\/"},"modified":"2025-10-06T17:51:55","modified_gmt":"2025-10-06T15:51:55","slug":"otrium-lanza-ovatars-impulsados-por-ia-para-dar-vida-nueva-a-los-articulos-de-moda-no-vendidos","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/latam\/insight\/otrium-lanza-ovatars-impulsados-por-ia-para-dar-vida-nueva-a-los-articulos-de-moda-no-vendidos\/","title":{"rendered":"Otrium lanza Ovatars impulsados por IA para darle vida nueva a los art\u00edculos de moda no vendidos"},"content":{"rendered":"<div class=\"block-insight-intro\">\n\t<div\n\t\tclass=\"block-insight-intro__meta\"\n\t\tdata-animation=\"scale-fade\">\n\t\t<a\t\t\tclass=\"block-insight-intro__badge bg-refreshed-cyan\"\n\t\t\t\t\t\thref=\"https:\/\/www.deptagency.com\/latam\/todos-los-insights\/\"\n\t\t\t>\n\t\t\t<svg xmlns='http:\/\/www.w3.org\/2000\/svg' width='16' height='16' viewBox='0 0 16 16' fill='none'><mask id='3a72ca2e-6927-4b14-9d63-99a32ea39227' style='mask-type:alpha' maskUnits='userSpaceOnUse' x='0' y='0' width='16' height='16'><path fill='#D9D9D9' stroke='#fff' d='M.5.5h15v15H.5z'\/><\/mask><g mask='url(#3a72ca2e-6927-4b14-9d63-99a32ea39227)'><path d='M4.167 11.167H8.5v-1H4.167v1Zm6.666 0h1V4.834h-1v6.333ZM4.167 8.5H8.5v-1H4.167v1Zm0-2.667H8.5v-1H4.167v1Zm-1.295 7.834c-.337 0-.622-.117-.855-.35a1.163 1.163 0 0 1-.35-.855V3.539c0-.337.116-.622.35-.856.233-.233.518-.35.855-.35h10.256c.337 0 .622.117.855.35.234.234.35.519.35.856v8.923c0 .336-.116.622-.35.855-.233.233-.518.35-.855.35H2.872Zm0-1h10.256a.196.196 0 0 0 .141-.064.196.196 0 0 0 .064-.141V3.539a.196.196 0 0 0-.064-.141.195.195 0 0 0-.14-.065H2.871a.196.196 0 0 0-.141.065.196.196 0 0 0-.064.14v8.924c0 .051.021.098.064.14.043.043.09.065.14.065Z' fill='currentColor'\/><path d='M2.667 12.667V3.333m1.5 7.834H8.5v-1H4.167v1Zm6.666 0h1V4.834h-1v6.333ZM4.167 8.5H8.5v-1H4.167v1Zm0-2.667H8.5v-1H4.167v1Zm-1.295 7.834c-.337 0-.622-.117-.855-.35a1.163 1.163 0 0 1-.35-.855V3.539c0-.337.116-.622.35-.856.233-.233.518-.35.855-.35h10.256c.337 0 .622.117.855.35.234.234.35.519.35.856v8.923c0 .336-.116.622-.35.855-.233.233-.518.35-.855.35H2.872Zm0-1h10.256a.196.196 0 0 0 .141-.064.196.196 0 0 0 .064-.141V3.539a.196.196 0 0 0-.064-.141.195.195 0 0 0-.14-.065H2.871a.196.196 0 0 0-.141.065.196.196 0 0 0-.064.14v8.924c0 .051.021.098.064.14.043.043.09.065.14.065Z' stroke='currentColor' stroke-width='0.25' fill='none'\/><\/g><\/svg>\t\t\t<span class=\"text-sans-14\">\n\t\t\t\tArt\u00edculos\t\t\t<\/span>\n\t\t<\/a>\n\t<\/div>\n\t<h1\tclass=\"text text-sans-60 block-insight-intro__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Otrium lanza Ovatars impulsados por IA para darle vida nueva a los art\u00edculos de moda no vendidos<\/h1><div class=\"author block-insight-intro__author\" data-animation=\"slide-fade\">\n\t\t\t<img\n\t\t\tclass=\"author__portrait\"\n\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/04\/Ines-Saraiva-150x150.jpeg\"\n\t\t\talt=\"In\u00eas Saraiva\"\n\t\t\/>\n\t\n\t<div class=\"author__text\">\n\t\tIn\u00eas Saraiva\t\t<br \/>\n\t\tGlobal Communications &amp; PR Director\n\t\t\t<\/div>\n<\/div>\n\t<div class=\"block-insight-intro__insight-meta\" data-animation=\"slide-fade\">\n\t\t\t\t\t<div class=\"block-insight-intro__insight-meta-item\">\n\t\t\t\t<span class=\"block-insight-intro__insight-meta-label\">\n\t\t\t\t\tFecha\t\t\t\t<\/span>\n\t\t\t\t<span>\n\t\t\t\t\tJuly 1, 2025\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t<img\n\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/06\/Otrium-PR-Insight-Featured-1920x1080-1.jpg\"\n\t\talt=\"Otrium lanza Ovatars impulsados por IA para darle vida nueva a los art\u00edculos de moda no vendidos\"\n\t\tclass=\"block-insight-intro__featured-image\"\n\t\tdata-animation=\"scale-fade\">\n<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"start\"\n>\n\t<p\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Otrium, la plataforma europea de tiendas de moda online, est\u00e1 abordando el desaf\u00edo del exceso de inventario de la industria de la moda al introducir los <a href=\"https:\/\/ovatars.otrium.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ovatars<\/a>, un sistema de modelos de IA desarrollado en colaboraci\u00f3n con la agencia digital global DEPT\u00ae.<\/p><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>Esta iniciativa tiene como objetivo redefinir c\u00f3mo se gestionan los art\u00edculos de moda no vendidos, maximizando su visibilidad y potencial de compra. <br><br> La misi\u00f3n de Otrium, &#8220;Todas las prendas deben usarse&#8221;, ahora est\u00e1 respaldada por tecnolog\u00eda de IA. El proceso es sencillo: Otrium recibe art\u00edculos no vendidos, a menudo SKU individuales de baja profundidad que normalmente no calificar\u00edan para una fotograf\u00eda de modelo extensa. Estos art\u00edculos se fotograf\u00edan en un formato b\u00e1sico y luego se colocan digitalmente en los Ovatars. Esto le permite a Otrium distribuirlos en las p\u00e1ginas de detalle de productos, integrarlos en las im\u00e1genes de lookbooks e incluso crear anuncios animados, d\u00e1ndole a cada art\u00edculo una mayor oportunidad de ser comprado y encontrar una nueva vida.<br><br>Otrium se asoci\u00f3 con DEPT\u00ae para desarrollar los procesos que combinan la fotograf\u00eda de productos interna con la IA para crear lxs modelos. Esto permiti\u00f3 la creaci\u00f3n de im\u00e1genes escalables y de alta calidad que se alinean con las directrices de la marca y mejoran las p\u00e1ginas de productos, los lookbooks y las campa\u00f1as en toda la plataforma.<\/p><\/div>\n\t\t\t\t\t<div\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"js-block-assets-and-copy-video\"\n\t\t\t\t\t\t\tdata-plyr-provider=\"vimeo\"\n\t\t\t\t\t\t\tdata-plyr-embed-id=\"1097447305\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t><\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<button\n\t\t\t\t\t\t\tdata-for=\"c0fbce1b\"\n\t\t\t\t\t\t\tclass=\"block-assets-and-copy__transcript-button js-block-assets-and-copy-view-transcript text-sans-14\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\tTranscript\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<dialog\n\t\t\t\t\t\t\tid=\"c0fbce1b\"\n\t\t\t\t\t\t\tclass=\"block-assets-and-copy__transcript-dialog js-block-assets-and-copy-transcript-dialog\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t<header>\n\t\t\t\t\t\t\t\t<p class=\"text-sans-16\">Transcript<\/p>\n\n\t\t\t\t\t\t\t\t<button class=\"js-block-assets-and-copy-modal-close\">Cerrar<\/button>\n\t\t\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t<p class=\"block-assets-and-copy__transcript-content\">Every year, millions of fashion items go unworn.\nNot because they&#8217;re unwanted, but\nbecause they were never truly seen.\n\nAtrium believes that every item deserves to be worn.\nSo with depth,\nthey blended product photography with generative AI,\ncreating an AI-powered supermodel squad.\n\nThese AI models are brand aligned\nand ready to bring overlooked pieces to life.\n\nSince launch, conversion rates are up and costs are down,\nbecause when every item gets a face,\nevery item gets a second chance.\n\nThis is fashion&#8217;s future\u2014\npowered by AI, crafted for impact.<\/p>\n\t\t\t\t\t\t<\/dialog>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t<\/div>\n\n<blockquote class=\"block-case-quote\" data-animation-timeline>\n\t<span class=\"text-sans-20-24\" data-animation=\"fade\" data-timeline-item=\"1\">\u201c<\/span>\n\t<p\tclass=\"text text-sans-24 block-case-quote__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" data-timeline-item=\"2\" data-timeline-at=\"&lt;\" >Estos avatares digitales, inspirados en personas de todos los \u00e1mbitos de la vida, nos permiten dar una nueva vida a art\u00edculos olvidados a gran escala. Al mejorar la visibilidad y la creatividad, le damos a cada pieza una mayor oportunidad de ser descubierta y amada por lxs clientes, cumpliendo finalmente nuestra misi\u00f3n de que cada art\u00edculo merece ser usado.<\/p>\t<br \/>\n\t<span class=\"text-sans-20-24\" data-animation=\"fade\" data-timeline-item=\"3\" data-timeline-at=\"-0.5\">\u201d<\/span>\n\n\t<p\tclass=\"text text-sans-16 block-case-quote__text\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" data-animation-stagger=\"0.015\" data-timeline-item=\"4\" data-timeline-at=\"-0.5\" >Milan Daniels, Founder, Otrium<\/p><\/blockquote>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"center\"\n>\n\t<h2\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Impulsando las ventas y la eficiencia<\/h2><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>Los Ovatars (siete modelos de moda diversos y generados por IA) representan varios estilos, estados de \u00e1nimo y segmentos de clientes. Est\u00e1n listos para tener un impacto sustancial en \u00e1reas clave. Se espera que las tasas de conversi\u00f3n aumenten entre un 15% y un 50%, lo que demuestra que lxs clientes est\u00e1n m\u00e1s comprometidos e inclinadxs a comprar art\u00edculos presentados con fotograf\u00eda de modelo, transformando as\u00ed el inventario previamente ignorado en ventas. Los costos de la fotograf\u00eda de modelos han disminuido en un 40%, permitiendo a Otrium reasignar los recursos de manera m\u00e1s eficiente. Al reducir la necesidad de sesiones de fotos tradicionales, la plataforma puede concentrarse en el crecimiento y la innovaci\u00f3n mientras mantiene un contenido visual de alta calidad. Esto asegura que ninguna prenda quede atr\u00e1s; cada pieza de ropa en la plataforma de Otrium ahora est\u00e1 representada, maximizando la exposici\u00f3n y reduciendo el desperdicio, lo que aumenta la probabilidad de que cada art\u00edculo encuentre un nuevo due\u00f1o.<\/p><\/div>\n\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/06\/Otrium-PR-Image-2-1920x1080-1-1.jpg\"\n\t\t\t\t\talt=\"Otrium model\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"center\"\n>\n\t<h2\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Habilitando la moda circular<\/h2><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>M\u00e1s all\u00e1 de estas m\u00e9tricas, los Ovatars ofrecen un nuevo tipo de ventaja circular: ayudan a que los productos existentes lleguen a lxs clientes m\u00e1s r\u00e1pido, reducen el desperdicio de moda y construyen una identidad digital consistente con una huella ambiental m\u00e1s peque\u00f1a. Cada Ovatar ha sido creado con su propia personalidad y lenguaje de dise\u00f1o, inspirado por los insights de lxs clientes: Ava &#8211; The Minimal Muse &#8211; Zion \u2013 The Street Prodigy &#8211; Luna \u2013 The Dream Caster &#8211; Kai \u2013 The Future Classic &#8211; Noor \u2013 The Power Pose &#8211; Sam \u2013 The Timeless Rebel<\/p><\/div>\n\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/06\/Otrium-PR-Image-2-1920x1080-1.jpg\"\n\t\t\t\t\talt=\"Otrium AI models\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\n\t<\/div>\n\n<blockquote class=\"block-case-quote\" data-animation-timeline>\n\t<span class=\"text-sans-20-24\" data-animation=\"fade\" data-timeline-item=\"1\">\u201c<\/span>\n\t<p\tclass=\"text text-sans-24 block-case-quote__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" data-timeline-item=\"2\" data-timeline-at=\"&lt;\" >Este proyecto representa el futuro de la tecnolog\u00eda de la moda, donde los datos, el dise\u00f1o y la tecnolog\u00eda convergen. Es un ejemplo perfecto de c\u00f3mo la IA puede resolver desaf\u00edos de negocios y apoyar un cambio positivo.<\/p>\t<br \/>\n\t<span class=\"text-sans-20-24\" data-animation=\"fade\" data-timeline-item=\"3\" data-timeline-at=\"-0.5\">\u201d<\/span>\n\n\t<p\tclass=\"text text-sans-16 block-case-quote__text\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" data-animation-stagger=\"0.015\" data-timeline-item=\"4\" data-timeline-at=\"-0.5\" >Lucas Nutbey, SVP of Strategy, EMEA, DEPT\u00ae<\/p><\/blockquote>\n\n<div class=\"block-custom-listing has-top-border\">\n\t<h2\tclass=\"text text-sans-48 block-custom-listing__title is-bold-sans\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" data-animation-stagger=\"0.015\" >EN NUESTRA <span class=\"is-fancy-serif\">Mente<\/span><\/h2><a\tclass=\"button-v2 text-sans-16 is-outline block-custom-listing__cta\" data-animation=\"slide-fade\" data-animation-delay=\"0.75\" href=\"https:\/\/www.deptagency.com\/latam\/dept-insights-descargas-y-eventos\/\" target=\"_blank\" rel=\"&quot;noopener noreferrer&quot;\" >\n\tVER TODOS LOS INSIGHTS<\/a>\n\t<div\n\t\tclass=\"block-custom-listing__items\"\n\t\tdata-animation=\"fade\"\n\t\tdata-animation-target=\"inner-items-separate\"\n\t\tdata-animation-delay=\"0.25\"\n\t\tdata-animation-stagger=\"0.1\">\n\t\t<a\n\tclass=\"listing-card-v2 is-four-five\" href=\"https:\/\/www.deptagency.com\/latam\/insight\/rethinking-authenticity-in-the-age-of-ai-influence\/\" >\n\t\t\t<div class=\"listing-card-v2__media-container\">\n\t\t\t<picture class=\"listing-card-v2__image-picture\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"listing-card-v2__image\" src=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2026\/02\/granny-spills-ai-influencer.webp\" alt=\"\">\n\t\t\t<\/picture>\n\t\t\t\t\t<\/div>\n\t\n\t<div class=\"listing-card-v2__meta\">\n\t\t<div class=\"listing-card-v2__type-tag text-sans-14\" style=\"--background-color: var(--global-colors-refreshed-yellow\">\n\t\t\t<div aria-hidden=\"true\">\n\t\t\t\t<svg xmlns='http:\/\/www.w3.org\/2000\/svg' width='16' height='16' viewBox='0 0 16 16' fill='none'><path d='M4.166 11.167h4.333v-1H4.166v1Zm6.667 0h1V4.834h-1v6.333ZM4.166 8.501h4.333v-1H4.166v1Zm0-2.667h4.333v-1H4.166v1Zm-1.295 7.833a1.16 1.16 0 0 1-.855-.35 1.163 1.163 0 0 1-.35-.855V3.54c0-.337.117-.622.35-.855.233-.233.518-.35.855-.35h10.256c.337 0 .622.117.856.35.233.233.35.518.35.855v8.923c0 .337-.117.622-.35.855-.234.234-.519.35-.856.35H2.871Zm0-1h10.256a.196.196 0 0 0 .141-.064.196.196 0 0 0 .065-.14V3.538a.196.196 0 0 0-.065-.14.195.195 0 0 0-.14-.065H2.87a.196.196 0 0 0-.14.064.196.196 0 0 0-.065.141v8.923c0 .052.021.098.064.141.043.043.09.064.141.064Z' fill='currentColor'\/><path d='M2.666 12.667V3.334m1.5 7.833h4.333v-1H4.166v1Zm6.667 0h1V4.834h-1v6.333ZM4.166 8.501h4.333v-1H4.166v1Zm0-2.667h4.333v-1H4.166v1Zm-1.295 7.833a1.16 1.16 0 0 1-.855-.35 1.163 1.163 0 0 1-.35-.855V3.54c0-.337.117-.622.35-.855.233-.233.518-.35.855-.35h10.256c.337 0 .622.117.856.35.233.233.35.518.35.855v8.923c0 .337-.117.622-.35.855-.234.234-.519.35-.856.35H2.871Zm0-1h10.256a.196.196 0 0 0 .141-.064.196.196 0 0 0 .065-.14V3.538a.196.196 0 0 0-.065-.14.195.195 0 0 0-.14-.065H2.87a.196.196 0 0 0-.14.064.196.196 0 0 0-.065.141v8.923c0 .052.021.098.064.141.043.043.09.064.141.064Z' stroke='currentColor' stroke-width='0.25' fill='none'\/><\/svg>\t\t\t<\/div>\n\n\t\t\t<span>\n\t\t\t\tInsight\t\t\t<\/span>\n\t\t<\/div>\n\n\t\t\t\t\t<ul class=\"listing-card-v2__tags text-sans-16\" role=\"presentation\">\n\t\t\t\t<li\tclass=\"listing-card-v2__tag\" >\n\t<span aria-hidden='true'>(<\/span>&nbsp;<span>Marca y Medios<\/span>&nbsp;<span aria-hidden='true'>)<\/span><\/li>\t\t\t<\/ul>\n\t\t\n\t\t<p\tclass=\"text text-sans-24 listing-card-v2__title\"\n\t>Repensar la autenticidad en la era de la influencia con IA<\/p>\t<\/div>\n\n\t<\/a><a\n\tclass=\"listing-card-v2 is-four-five\" href=\"https:\/\/www.deptagency.com\/latam\/insight\/formas-practicas-en-que-las-marcas-utilizan-la-ia-para-impulsar-el-crecimiento-y-las-ganancias\/\" >\n\t\t\t<div class=\"listing-card-v2__media-container\">\n\t\t\t<picture class=\"listing-card-v2__image-picture\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"listing-card-v2__image\" src=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/12\/Hero-Banner-No-Text-1920-x-1080-2.webp\" alt=\"\">\n\t\t\t<\/picture>\n\t\t\t\t\t<\/div>\n\t\n\t<div class=\"listing-card-v2__meta\">\n\t\t<div class=\"listing-card-v2__type-tag text-sans-14\" style=\"--background-color: var(--global-colors-refreshed-yellow\">\n\t\t\t<div aria-hidden=\"true\">\n\t\t\t\t<svg xmlns='http:\/\/www.w3.org\/2000\/svg' width='16' height='16' viewBox='0 0 16 16' fill='none'><path d='M4.166 11.167h4.333v-1H4.166v1Zm6.667 0h1V4.834h-1v6.333ZM4.166 8.501h4.333v-1H4.166v1Zm0-2.667h4.333v-1H4.166v1Zm-1.295 7.833a1.16 1.16 0 0 1-.855-.35 1.163 1.163 0 0 1-.35-.855V3.54c0-.337.117-.622.35-.855.233-.233.518-.35.855-.35h10.256c.337 0 .622.117.856.35.233.233.35.518.35.855v8.923c0 .337-.117.622-.35.855-.234.234-.519.35-.856.35H2.871Zm0-1h10.256a.196.196 0 0 0 .141-.064.196.196 0 0 0 .065-.14V3.538a.196.196 0 0 0-.065-.14.195.195 0 0 0-.14-.065H2.87a.196.196 0 0 0-.14.064.196.196 0 0 0-.065.141v8.923c0 .052.021.098.064.141.043.043.09.064.141.064Z' fill='currentColor'\/><path d='M2.666 12.667V3.334m1.5 7.833h4.333v-1H4.166v1Zm6.667 0h1V4.834h-1v6.333ZM4.166 8.501h4.333v-1H4.166v1Zm0-2.667h4.333v-1H4.166v1Zm-1.295 7.833a1.16 1.16 0 0 1-.855-.35 1.163 1.163 0 0 1-.35-.855V3.54c0-.337.117-.622.35-.855.233-.233.518-.35.855-.35h10.256c.337 0 .622.117.856.35.233.233.35.518.35.855v8.923c0 .337-.117.622-.35.855-.234.234-.519.35-.856.35H2.871Zm0-1h10.256a.196.196 0 0 0 .141-.064.196.196 0 0 0 .065-.14V3.538a.196.196 0 0 0-.065-.14.195.195 0 0 0-.14-.065H2.87a.196.196 0 0 0-.14.064.196.196 0 0 0-.065.141v8.923c0 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src=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2026\/01\/New-Hire-Michael\u2028Lanyon-1080x1350-1.png\" alt=\"\">\n\t\t\t<\/picture>\n\t\t\t\t\t<\/div>\n\t\n\t<div class=\"listing-card-v2__meta\">\n\t\t<div class=\"listing-card-v2__type-tag text-sans-14\" style=\"--background-color: var(--global-colors-refreshed-yellow\">\n\t\t\t<div aria-hidden=\"true\">\n\t\t\t\t<svg xmlns='http:\/\/www.w3.org\/2000\/svg' width='16' height='16' viewBox='0 0 16 16' fill='none'><path d='M4.166 11.167h4.333v-1H4.166v1Zm6.667 0h1V4.834h-1v6.333ZM4.166 8.501h4.333v-1H4.166v1Zm0-2.667h4.333v-1H4.166v1Zm-1.295 7.833a1.16 1.16 0 0 1-.855-.35 1.163 1.163 0 0 1-.35-.855V3.54c0-.337.117-.622.35-.855.233-.233.518-.35.855-.35h10.256c.337 0 .622.117.856.35.233.233.35.518.35.855v8.923c0 .337-.117.622-.35.855-.234.234-.519.35-.856.35H2.871Zm0-1h10.256a.196.196 0 0 0 .141-.064.196.196 0 0 0 .065-.14V3.538a.196.196 0 0 0-.065-.14.195.195 0 0 0-.14-.065H2.87a.196.196 0 0 0-.14.064.196.196 0 0 0-.065.141v8.923c0 .052.021.098.064.141.043.043.09.064.141.064Z' fill='currentColor'\/><path d='M2.666 12.667V3.334m1.5 7.833h4.333v-1H4.166v1Zm6.667 0h1V4.834h-1v6.333ZM4.166 8.501h4.333v-1H4.166v1Zm0-2.667h4.333v-1H4.166v1Zm-1.295 7.833a1.16 1.16 0 0 1-.855-.35 1.163 1.163 0 0 1-.35-.855V3.54c0-.337.117-.622.35-.855.233-.233.518-.35.855-.35h10.256c.337 0 .622.117.856.35.233.233.35.518.35.855v8.923c0 .337-.117.622-.35.855-.234.234-.519.35-.856.35H2.871Zm0-1h10.256a.196.196 0 0 0 .141-.064.196.196 0 0 0 .065-.14V3.538a.196.196 0 0 0-.065-.14.195.195 0 0 0-.14-.065H2.87a.196.196 0 0 0-.14.064.196.196 0 0 0-.065.141v8.923c0 .052.021.098.064.141.043.043.09.064.141.064Z' stroke='currentColor' stroke-width='0.25' fill='none'\/><\/svg>\t\t\t<\/div>\n\n\t\t\t<span>\n\t\t\t\tInsight\t\t\t<\/span>\n\t\t<\/div>\n\n\t\t\t\t\t<ul class=\"listing-card-v2__tags text-sans-16\" role=\"presentation\">\n\t\t\t\t<li\tclass=\"listing-card-v2__tag\" >\n\t<span aria-hidden='true'>(<\/span>&nbsp;<span>Noticias<\/span>&nbsp;<span aria-hidden='true'>)<\/span><\/li>\t\t\t<\/ul>\n\t\t\n\t\t<p\tclass=\"text text-sans-24 listing-card-v2__title\"\n\t>DEPT\u00ae nombra a Michael Lanyon como CTO de Am\u00e9rica<\/p>\t<\/div>\n\n\t<\/a><a\n\tclass=\"listing-card-v2 is-four-five\" href=\"https:\/\/www.deptagency.com\/latam\/insight\/el-futuro-de-las-colaboraciones-de-marca\/\" >\n\t\t\t<div class=\"listing-card-v2__media-container\">\n\t\t\t<picture class=\"listing-card-v2__image-picture\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"listing-card-v2__image\" src=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/12\/SupremexLouis-Vuitton-alternate.webp\" alt=\"\">\n\t\t\t<\/picture>\n\t\t\t\t\t<\/div>\n\t\n\t<div class=\"listing-card-v2__meta\">\n\t\t<div class=\"listing-card-v2__type-tag text-sans-14\" style=\"--background-color: var(--global-colors-refreshed-yellow\">\n\t\t\t<div aria-hidden=\"true\">\n\t\t\t\t<svg 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originalidad<\/p>\t<\/div>\n\n\t<\/a>\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":40,"featured_media":4298680,"template":"","meta":{"_acf_changed":false,"es_utils_meta_schema":"","member_job_title":"","member_linkedin_url":"","dept_alt_featured_image":{"id":4298681,"url":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/06\/Otrium-PR-Insight-Featured-1080x1350-1.jpg"},"dept_algolia_noindex":false,"dept_algolia_featured":false,"footnotes":""},"insight-topics":[42750],"person":[42125],"class_list":["post-4328548","article","type-article","status-publish","has-post-thumbnail","hentry"],"acf":{"dept_is_3q_page":false,"dept_insight_featured":true,"dept_current_cpt_partner":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Otrium lanza Ovatars impulsados por IA para darle vida nueva a los art\u00edculos de moda no vendidos - 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