{"id":4277096,"date":"2025-01-07T09:52:00","date_gmt":"2025-01-07T07:52:00","guid":{"rendered":"https:\/\/www.deptagency.com\/?post_type=article&#038;p=4277096"},"modified":"2025-01-13T14:57:52","modified_gmt":"2025-01-13T12:57:52","slug":"5-predicciones-sobre-la-ia-para-2025","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/latam\/insight\/5-predicciones-sobre-la-ia-para-2025\/","title":{"rendered":"5 predicciones sobre la IA para 2025"},"content":{"rendered":"<div class=\"block-article-post-header js-block-article-post-header block-article-post-header__theme--onyxGrey\">\n\t<button\tclass=\"cta-button block-article-post-header__back-button cta-button__color--white cta-button__style--back\" aria-label=\"Atr\u00e1s\" >\n\t<svg width='41' height='41' viewBox='0 0 41 41' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='M21.174 30 11 20.674l10.174-9.326m-9.326 9.328H30.5' stroke='var(--dept-button-icon-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><\/svg>\n\t\t\t<span>\n\t\t\tVer todos los art\u00edculos\t\t<\/span>\n\t\n<\/button><h1\t\tclass=\"typography block-article-post-header__title typography__color--white typography__size--h1 typography__align--left\"\n\t\t\t>\n\t\t5 predicciones sobre la IA para 2025\t<\/h1><div\n\t\tclass=\"image-wrap block-article-post-header__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/01\/AI-predictions-2025.jpg\"\n\t\t\t\tclass=\"image block-article-post-header__image\"\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><div class=\"author block-article-post-header__author\" data-animation=\"slide-fade\">\n\t\t\t<img\n\t\t\tclass=\"author__portrait\"\n\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2022\/06\/Captura-de-Pantalla-2022-06-16-a-las-13.38.31-150x150.png\"\n\t\t\talt=\"Josefina Blattmann\"\n\t\t\/>\n\t\n\t<div class=\"author__text\">\n\t\tJosefina Blattmann\t\t<br \/>\n\t\tBusiness Development Director\n\t\t\t<\/div>\n<\/div>\n\t<div class=\"block-article-post-header__meta\">\n\t\t\t\t\t\t\t<div class=\"block-article-post-header__meta-date\">\n\t\t\t\t<div class=\"block-article-post-header__date-description\">\n\t\t\t\t\tFecha\t\t\t\t<\/div>\n\t\t\t\t<div class=\"block-article-post-header__published-date\">\n\t\t\t\t\t7 January 2025\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"copy-only\"\n\tdata-content-align=\"start\"\n>\n\t<p\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >La IA est\u00e1 cambiando todo \u2014 desde c\u00f3mo las marcas comercializan sus productos hasta c\u00f3mo las organizaciones contratan talentos. <\/p><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>Para lxs ejecutivxs, es tentador ver la IA como una varita m\u00e1gica para obtener ganancias r\u00e1pidas o una ventaja competitiva garantizada.<br><br><strong>Pero esta es la verdad:<\/strong> las iniciativas de IA exitosas no se basan en exageraciones. Se basan en realidades concretas \u2014 como la solidez de los datos, la agilidad de la estrategia y la capacitaci\u00f3n del personal para trabajar con ella.<br><br>Durante el evento 2025 DEPT\u00ae Trends, nuestro equipo debati\u00f3 sobre c\u00f3mo la IA transformar\u00e1 las empresas el a\u00f1o que viene. Pero estas transformaciones no ocurrir\u00e1n por s\u00ed solas. Comienzan entendiendo c\u00f3mo hacer que funcionen para tu negocio de una manera significativa y a largo plazo. As\u00ed que, vayamos al punto con cinco predicciones sobre la IA para 2025.<\/p><\/div>\n\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"mobile-asset\"\n\tdata-content-align=\"center\"\n>\n\t\n\t\t\t\t\t<div\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"js-block-assets-and-copy-video\"\n\t\t\t\t\t\t\tdata-plyr-provider=\"vimeo\"\n\t\t\t\t\t\t\tdata-plyr-embed-id=\"1044453104\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t><\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<button\n\t\t\t\t\t\t\tdata-for=\"b23025de\"\n\t\t\t\t\t\t\tclass=\"block-assets-and-copy__transcript-button js-block-assets-and-copy-view-transcript text-sans-14\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\tTranscript\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<dialog\n\t\t\t\t\t\t\tid=\"b23025de\"\n\t\t\t\t\t\t\tclass=\"block-assets-and-copy__transcript-dialog js-block-assets-and-copy-transcript-dialog\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t<header>\n\t\t\t\t\t\t\t\t<p class=\"text-sans-16\">Transcript<\/p>\n\n\t\t\t\t\t\t\t\t<button class=\"js-block-assets-and-copy-modal-close\">Cerrar<\/button>\n\t\t\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t<p class=\"block-assets-and-copy__transcript-content\">Know that data is often described as boring. I&#8217;ve been doing it for a long time. I&#8217;m used to it. I think the one really nice thing that the 60% of the people are getting right, is people are finally starting to concentrate on it. &#8217;cause everyone&#8217;s deciding or seeing that data is really gonna be the differentiator, um, when using AI to drive value for your business. And so, I know we&#8217;re supposed to be hyping AI today, but if I had only one project to do this year, um, it would be to modernize data infrastructure, get all that data in one place, get it ready, um, for AI because it&#8217;s gonna be the thing that, that differentiates companies that are doing proofs of concept from those that are, that are actually delivering real results with with this new technology.\n\n<\/p>\n\t\t\t\t\t\t<\/dialog>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t<h2\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >La verdad poco sexy de la IA<\/h2><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>La IA es tan buena como los datos con los que se ejecuta, y \u2014spoiler alert\u2014 esos datos no siempre son glamorosos. Crear una base de datos s\u00f3lida como una roca es un paso poco sexy pero esencial para cualquier iniciativa de IA.\u00a0<br><br><a href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2023-05-02-gartner-predicts-75-percent-of-organizations-will-have-implemented-a-data-center-infrastructure-sustainability-program-by-2027\" target=\"_blank\" rel=\"noreferrer noopener\">Gracias a la IA generativa<\/a>, el 75% de las organizaciones han aumentado sus inversiones en gesti\u00f3n de datos. Sin embargo, s\u00f3lo el 41% se siente preparadx para ampliar sus esfuerzos. \u00bfA qu\u00e9 se debe esta diferencia? Problemas como la privacidad de los datos, la seguridad y el cumplimiento de la normativa lxs est\u00e1n frenandx<br><br>La cuesti\u00f3n es la siguiente: todo proyecto de IA que tiene \u00e9xito comienza como un proyecto de datos. Es la masa madre de tu estrategia de IA. Si lo haces bien, pasar\u00e1 de las pruebas de concepto de IA a resultados reales y escalables.<br><br>Si solo vas a hacer un gran cambio este a\u00f1o, que sea modernizar tu infraestructura de datos. Consolida tus datos, aseg\u00farate de que est\u00e1n limpios y cumplen la normativa, y prep\u00e1ralos para la IA. Si lo haces, tu marca podr\u00e1 diferenciarse \u2014 no solo por el uso de la IA, sino por su impacto.<\/p><\/div><\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"center-aligned-asset\"\n\tdata-content-align=\"center\"\n>\n\t<h2\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Las b\u00fasquedas nunca volver\u00e1n a ser lo mismo<\/h2><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>El panorama de b\u00fasqueda se transform\u00f3 dr\u00e1sticamente en 2024. Los res\u00famenes &#8220;zero-clicks&#8221; generados por IA son m\u00e1s comunes, desafiando los enfoques tradicionales de SEO.<br><br>Gemini de Google resalta c\u00f3mo los motores de b\u00fasqueda est\u00e1n evolucionando para integrar informaci\u00f3n basada en IA. Estos desarrollos requieren que replantees tus estrategias de b\u00fasqueda, centr\u00e1ndote en optimizar el contenido para su relevancia y visibilidad en un entorno dominado por la IA.<br><br>Mantenerse a la vanguardia significa comprender c\u00f3mo priorizan los motores de b\u00fasqueda los contenidos y anticiparse a los cambios del futuro. Las estrategias proactivas que aprovechan la IA para analizar las tendencias y <a href=\"https:\/\/www.deptagency.com\/latam\/insight\/como-geo-esta-optimizando-el-contenido-para-las-busquedas-impulsadas-por-genai\/\" target=\"_blank\" rel=\"noreferrer noopener\">perfeccionar las t\u00e1cticas de b\u00fasqueda<\/a> ser\u00e1n esenciales para mantener la prominencia digital en este panorama en evoluci\u00f3n.<\/p><\/div>\n\t\t\t\t\t<div\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"js-block-assets-and-copy-video\"\n\t\t\t\t\t\t\tdata-plyr-provider=\"vimeo\"\n\t\t\t\t\t\t\tdata-plyr-embed-id=\"1031296769\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t><\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"mobile-asset\"\n\tdata-content-align=\"center\"\n>\n\t\n\t\t\t\t\t<div\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"js-block-assets-and-copy-video\"\n\t\t\t\t\t\t\tdata-plyr-provider=\"vimeo\"\n\t\t\t\t\t\t\tdata-plyr-embed-id=\"1044451709\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t><\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<button\n\t\t\t\t\t\t\tdata-for=\"e417c90a\"\n\t\t\t\t\t\t\tclass=\"block-assets-and-copy__transcript-button js-block-assets-and-copy-view-transcript text-sans-14\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\tTranscript\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<dialog\n\t\t\t\t\t\t\tid=\"e417c90a\"\n\t\t\t\t\t\t\tclass=\"block-assets-and-copy__transcript-dialog js-block-assets-and-copy-transcript-dialog\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t<header>\n\t\t\t\t\t\t\t\t<p class=\"text-sans-16\">Transcript<\/p>\n\n\t\t\t\t\t\t\t\t<button class=\"js-block-assets-and-copy-modal-close\">Cerrar<\/button>\n\t\t\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t<p class=\"block-assets-and-copy__transcript-content\">I do not mean to rub this in and quote Taylor Swift, but we&#8217;ve seen this movie before. I think I&#8217;ve seen this movie before three times in the past two decades, where when a new technology comes along, brands think this is it. We&#8217;re gonna hold onto this. This is gonna raise us above all competitors. This is gonna differentiate us. Spoiler alert. What we are seeing is with the adoption of AI, all brands are gonna have efficiency of scale. All brands are gonna have deeper insights. So then what do you do? You still have to differentiate with the basics. Know your brand purpose, know your customer. And that&#8217;s why I think we see Starbucks struggling right now. They have huge AI adoption. What they&#8217;ve lost is a sense of who they are and who their customer is.<\/p>\n\t\t\t\t\t\t<\/dialog>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t<h2\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >La eficiencia est\u00e1 en juego<\/h2><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>Durante a\u00f1os, las marcas han tratado las nuevas tecnolog\u00edas como su arma secreta. &#8220;Esta es la clave. Esto es lo que nos har\u00e1 intocables&#8221;. Pero la IA no juega con esas reglas. De hecho, no es un diferenciador, sino un democratizador.<br><br>A medida que se acelera la adopci\u00f3n de la IA, la eficiencia y los conocimientos se convierten en apuestas sobre la mesa. La mayor accesibilidad a herramientas avanzadas significa que las ventajas competitivas no vendr\u00e1n de las herramientas de IA que se utilicen. Los verdaderos factores diferenciadores seguir\u00e1n siendo los b\u00e1sicos: comprender el prop\u00f3sito de tu marca, conocer a tus clientxs por dentro y por fuera, y encontrar formas creativas de destacar.<br><br>La IA tambi\u00e9n est\u00e1 derribando las paredes que hemos construido en torno a la competencia. Pensemos en <a href=\"https:\/\/www.perplexity.ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">Perplexity<\/a>, una peque\u00f1a empresa que est\u00e1 revolucionando las b\u00fasquedas con un producto diferenciado en un mercado dominado por Google. \u00bfSu secreto? Foco interno, grandes ideas y un equipo unido.<br><br>Para lxs directivxs, la lecci\u00f3n est\u00e1 clara: no te pierdas en la carrera armament\u00edstica de la IA. Redobla la apuesta por lo que hace que tu marca sea \u00fanica. La IA puede nivelar el campo de juego, pero el juego sigue siendo tuyo para ganar.<\/p><\/div><\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy has-less-t-space\"\n\tdata-variant=\"copy-only\"\n\tdata-content-align=\"start\"\n>\n\t<h2\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Personalizaci\u00f3n a escala\u00a0<\/h2><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>La hiperpersonalizaci\u00f3n ha sido anunciada desde hace tiempo como el futuro del marketing, y los recientes avances en IA la est\u00e1n haciendo finalmente factible. La habilidad de ofrecer contenido individualizado y espec\u00edfico a gran escala ya no es te\u00f3rica\u2014est\u00e1 al alcance si se cuenta con la tecnolog\u00eda adecuada.<br><br>El reto reside en la infraestructura. La computaci\u00f3n acelerada es fundamental para procesar datos r\u00e1pidamente y generar contenido hiperpersonalizado en tiempo real. Adem\u00e1s, tus datos deben ser claros, estar bien organizados y cumplir con las normativas para aprovechar al m\u00e1ximo el potencial de la IA.<br><br>La optimizaci\u00f3n din\u00e1mica de contenidos y la segmentaci\u00f3n en tiempo real est\u00e1n a punto de revolucionar el marketing, minimizando los mensajes irrelevantes y mejorando la experiencia del cliente. La inversi\u00f3n en plataformas aceleradas por GPU e infraestructura de datos es fundamental para desbloquear estas oportunidades, garantizando que tus sistemas est\u00e9n listos para la pr\u00f3xima ola de innovaci\u00f3n impulsada por la IA.<br><\/p><\/div>\n\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy has-less-t-space\"\n\tdata-variant=\"mobile-asset\"\n\tdata-content-align=\"center\"\n>\n\t\n\t\t\t\t\t<div\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media has-inverted-controls\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"js-block-assets-and-copy-video\"\n\t\t\t\t\t\t\tdata-plyr-provider=\"vimeo\"\n\t\t\t\t\t\t\tdata-plyr-embed-id=\"1044456034\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t><\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<button\n\t\t\t\t\t\t\tdata-for=\"ca69b250\"\n\t\t\t\t\t\t\tclass=\"block-assets-and-copy__transcript-button js-block-assets-and-copy-view-transcript text-sans-14\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\tTranscript\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<dialog\n\t\t\t\t\t\t\tid=\"ca69b250\"\n\t\t\t\t\t\t\tclass=\"block-assets-and-copy__transcript-dialog js-block-assets-and-copy-transcript-dialog\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t<header>\n\t\t\t\t\t\t\t\t<p class=\"text-sans-16\">Transcript<\/p>\n\n\t\t\t\t\t\t\t\t<button class=\"js-block-assets-and-copy-modal-close\">Cerrar<\/button>\n\t\t\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t<p class=\"block-assets-and-copy__transcript-content\">So when we talk about AI in the workplace, it&#8217;s already here. Folks are already using AI for their jobs, whether their employers like it or not, and whether their employers know it at all or not. And so now we have to move from these discreet use cases of folks using AI to do their job better, to actually integrating it throughout the organization, to create a culture of collaboration, to create a culture of togetherness and connection again. And, what do you think about that, Bob? Yeah, yeah. No, I agree. I&#8217;m really optimistic about this. I think there was a ton of doom and gloom at the beginning, when AI first came out about maybe jobs disappearing. And I&#8217;m just not seeing that at all with our colleagues at depth, really finding new tools and methods every day using generative AI, and there&#8217;s a real enthusiasm kind of driving that instinct to find new things and do really interesting things with this new technology.<\/p>\n\t\t\t\t\t\t<\/dialog>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t<h2\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Adoptar la IA como partner de trabajo colaborativo\u00a0<\/h2><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>Las predicciones anteriores sobre la IA estaban llenas de pesimismo, pero la idea de un reemplazo total sigue siendo refutada. En su lugar, los equipos est\u00e1n encontrando nuevas herramientas y m\u00e9todos para hacer el trabajo. El <a href=\"https:\/\/www.cfo.com\/news\/artificial-intelligence-work-linkedin-microsoft-sap\/716095\/\" target=\"_blank\" rel=\"noreferrer noopener\">75% de lxs empleadxs<\/a> utiliza la IA en su trabajo, les guste o no a lxs empleadorxs (y lo sepan o no). El problema es que no suele ser deliberado ni colaborativo.<br><br>En 2025, necesitas que los equipos pasen de casos de uso aislados de IA a una integraci\u00f3n intencionada. Establece un proceso de revisi\u00f3n de herramientas de IA. Crea reglas y condiciones oficiales sobre el uso por parte de lxs empleadxs. Publica las herramientas de IA aprobadas y prohibidas en un panel de control f\u00e1cil de localizar.<br><br>Al adoptar la IA como un partner de trabajo colaborativo e implicar a todos los equipos, la adopci\u00f3n de la IA ser\u00e1 m\u00e1s r\u00e1pida y sencilla en toda la organizaci\u00f3n.<\/p><\/div><\/div>\n\n<div class=\"block-custom-listing has-top-border\">\n\t<h2\tclass=\"text text-sans-48 block-custom-listing__title is-bold-sans\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" data-animation-stagger=\"0.015\" >M\u00e1s <span class=\"is-fancy-serif\">insights<\/span> <\/h2><a\tclass=\"button-v2 text-sans-16 is-outline block-custom-listing__cta\" data-animation=\"slide-fade\" data-animation-delay=\"0.75\" href=\"https:\/\/www.deptagency.com\/latam\/dept-insights-descargas-y-eventos\/\" >\n\tTodos los insights<\/a>\n\t<div\n\t\tclass=\"block-custom-listing__items\"\n\t\tdata-animation=\"fade\"\n\t\tdata-animation-target=\"inner-items-separate\"\n\t\tdata-animation-delay=\"0.25\"\n\t\tdata-animation-stagger=\"0.1\">\n\t\t<a\n\tclass=\"listing-card-v2 is-sixteen-nine-wide\" href=\"https:\/\/www.deptagency.com\/latam\/downloads\/trends-2025-el-futuro-le-pertenece-a-lxs-impacientes\/\" >\n\t\t\t<div class=\"listing-card-v2__media-container\">\n\t\t\t<picture class=\"listing-card-v2__image-picture\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"listing-card-v2__image\" src=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/11\/2025-trends-report-2025.gif\" alt=\"\">\n\t\t\t<\/picture>\n\t\t\t\t\t<\/div>\n\t\n\t<div class=\"listing-card-v2__meta\">\n\t\t<div class=\"listing-card-v2__type-tag text-sans-14\" style=\"--background-color: var(--global-colors-refreshed-green\">\n\t\t\t<div aria-hidden=\"true\">\n\t\t\t\t<svg xmlns='http:\/\/www.w3.org\/2000\/svg' width='16' height='16' viewBox='0 0 16 16' fill='none'><path d='M5.5 11.833h5v-1h-5v1Zm0-2.667h5v-1h-5v1Zm-1.295 5.167c-.337 0-.622-.117-.855-.35a1.163 1.163 0 0 1-.35-.856V2.871c0-.337.117-.622.35-.855.233-.233.518-.35.855-.35H9.5l3.5 3.5v7.961c0 .337-.117.622-.35.856-.233.233-.518.35-.855.35h-7.59ZM9 5.666v-3H4.205a.196.196 0 0 0-.14.064.196.196 0 0 0-.065.141v10.256c0 .052.021.099.064.141.043.043.09.065.141.065h7.59a.195.195 0 0 0 .14-.065.195.195 0 0 0 .065-.14V5.665H9Z' fill='currentColor'\/><path d='M4 5.666v-3 10.667m1.5-1.5h5v-1h-5v1Zm0-2.667h5v-1h-5v1Zm-1.295 5.167c-.337 0-.622-.117-.855-.35a1.163 1.163 0 0 1-.35-.856V2.871c0-.337.117-.622.35-.855.233-.233.518-.35.855-.35H9.5l3.5 3.5v7.961c0 .337-.117.622-.35.856-.233.233-.518.35-.855.35h-7.59ZM9 5.666v-3H4.205a.196.196 0 0 0-.14.064.196.196 0 0 0-.065.141v10.256c0 .052.021.099.064.141.043.043.09.065.141.065h7.59a.195.195 0 0 0 .14-.065.195.195 0 0 0 .065-.14V5.665H9Z' stroke='currentColor' stroke-width='0.25' fill='none'\/><\/svg>\t\t\t<\/div>\n\n\t\t\t<span>\n\t\t\t\tWhitepaper\t\t\t<\/span>\n\t\t<\/div>\n\n\t\t\t\t\t<ul class=\"listing-card-v2__tags text-sans-16\" role=\"presentation\">\n\t\t\t\t<li\tclass=\"listing-card-v2__tag\" >\n\t<span aria-hidden='true'>(<\/span>&nbsp;<span>Tecnolog\u00eda<\/span>&nbsp;<span aria-hidden='true'>)<\/span><\/li>\t\t\t<\/ul>\n\t\t\n\t\t<p\tclass=\"text text-sans-24 listing-card-v2__title\"\n\t>Trends 2025 \u2014 El futuro le pertenece a lxs impacientes<\/p>\t<\/div>\n\n\t<\/a><a\n\tclass=\"listing-card-v2 is-sixteen-nine\" href=\"https:\/\/www.deptagency.com\/insight\/the-cringe-cycle-of-virality-and-how-to-avoid-it\/\" >\n\t\t\t<div class=\"listing-card-v2__media-container\">\n\t\t\t<picture class=\"listing-card-v2__image-picture\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"listing-card-v2__image\" src=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/12\/Social-media-trends-and-culture-Web-16_9.jpg\" alt=\"\">\n\t\t\t<\/picture>\n\t\t\t\t\t<\/div>\n\t\n\t<div class=\"listing-card-v2__meta\">\n\t\t<div class=\"listing-card-v2__type-tag text-sans-14\" style=\"--background-color: var(--global-colors-refreshed-yellow\">\n\t\t\t<div aria-hidden=\"true\">\n\t\t\t\t<svg xmlns='http:\/\/www.w3.org\/2000\/svg' width='16' height='16' viewBox='0 0 16 16' fill='none'><path d='M4.166 11.167h4.333v-1H4.166v1Zm6.667 0h1V4.834h-1v6.333ZM4.166 8.501h4.333v-1H4.166v1Zm0-2.667h4.333v-1H4.166v1Zm-1.295 7.833a1.16 1.16 0 0 1-.855-.35 1.163 1.163 0 0 1-.35-.855V3.54c0-.337.117-.622.35-.855.233-.233.518-.35.855-.35h10.256c.337 0 .622.117.856.35.233.233.35.518.35.855v8.923c0 .337-.117.622-.35.855-.234.234-.519.35-.856.35H2.871Zm0-1h10.256a.196.196 0 0 0 .141-.064.196.196 0 0 0 .065-.14V3.538a.196.196 0 0 0-.065-.14.195.195 0 0 0-.14-.065H2.87a.196.196 0 0 0-.14.064.196.196 0 0 0-.065.141v8.923c0 .052.021.098.064.141.043.043.09.064.141.064Z' fill='currentColor'\/><path d='M2.666 12.667V3.334m1.5 7.833h4.333v-1H4.166v1Zm6.667 0h1V4.834h-1v6.333ZM4.166 8.501h4.333v-1H4.166v1Zm0-2.667h4.333v-1H4.166v1Zm-1.295 7.833a1.16 1.16 0 0 1-.855-.35 1.163 1.163 0 0 1-.35-.855V3.54c0-.337.117-.622.35-.855.233-.233.518-.35.855-.35h10.256c.337 0 .622.117.856.35.233.233.35.518.35.855v8.923c0 .337-.117.622-.35.855-.234.234-.519.35-.856.35H2.871Zm0-1h10.256a.196.196 0 0 0 .141-.064.196.196 0 0 0 .065-.14V3.538a.196.196 0 0 0-.065-.14.195.195 0 0 0-.14-.065H2.87a.196.196 0 0 0-.14.064.196.196 0 0 0-.065.141v8.923c0 .052.021.098.064.141.043.043.09.064.141.064Z' stroke='currentColor' stroke-width='0.25' fill='none'\/><\/svg>\t\t\t<\/div>\n\n\t\t\t<span>\n\t\t\t\tInsight\t\t\t<\/span>\n\t\t<\/div>\n\n\t\t\t\t\t<ul class=\"listing-card-v2__tags text-sans-16\" role=\"presentation\">\n\t\t\t\t<li\tclass=\"listing-card-v2__tag\" >\n\t<span aria-hidden='true'>(<\/span>&nbsp;<span>Brand &amp; Media<\/span>&nbsp;<span aria-hidden='true'>)<\/span><\/li>\t\t\t<\/ul>\n\t\t\n\t\t<p\tclass=\"text text-sans-24 listing-card-v2__title\"\n\t>The cringe cycle of virality (and how to avoid it)<\/p>\t<\/div>\n\n\t<\/a><a\n\tclass=\"listing-card-v2 is-four-five\" href=\"https:\/\/www.deptagency.com\/insight\/step-aside-seo-how-geo-is-optimizing-content-for-genai-driven-search\/\" >\n\t\t\t<div class=\"listing-card-v2__media-container\">\n\t\t\t<picture class=\"listing-card-v2__image-picture\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"listing-card-v2__image\" src=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/11\/Insight-image-GEO-vs-SEO-1200x670-1.png\" alt=\"\">\n\t\t\t<\/picture>\n\t\t\t\t\t<\/div>\n\t\n\t<div class=\"listing-card-v2__meta\">\n\t\t<div class=\"listing-card-v2__type-tag text-sans-14\" style=\"--background-color: var(--global-colors-refreshed-yellow\">\n\t\t\t<div aria-hidden=\"true\">\n\t\t\t\t<svg xmlns='http:\/\/www.w3.org\/2000\/svg' width='16' height='16' viewBox='0 0 16 16' fill='none'><path d='M4.166 11.167h4.333v-1H4.166v1Zm6.667 0h1V4.834h-1v6.333ZM4.166 8.501h4.333v-1H4.166v1Zm0-2.667h4.333v-1H4.166v1Zm-1.295 7.833a1.16 1.16 0 0 1-.855-.35 1.163 1.163 0 0 1-.35-.855V3.54c0-.337.117-.622.35-.855.233-.233.518-.35.855-.35h10.256c.337 0 .622.117.856.35.233.233.35.518.35.855v8.923c0 .337-.117.622-.35.855-.234.234-.519.35-.856.35H2.871Zm0-1h10.256a.196.196 0 0 0 .141-.064.196.196 0 0 0 .065-.14V3.538a.196.196 0 0 0-.065-.14.195.195 0 0 0-.14-.065H2.87a.196.196 0 0 0-.14.064.196.196 0 0 0-.065.141v8.923c0 .052.021.098.064.141.043.043.09.064.141.064Z' fill='currentColor'\/><path d='M2.666 12.667V3.334m1.5 7.833h4.333v-1H4.166v1Zm6.667 0h1V4.834h-1v6.333ZM4.166 8.501h4.333v-1H4.166v1Zm0-2.667h4.333v-1H4.166v1Zm-1.295 7.833a1.16 1.16 0 0 1-.855-.35 1.163 1.163 0 0 1-.35-.855V3.54c0-.337.117-.622.35-.855.233-.233.518-.35.855-.35h10.256c.337 0 .622.117.856.35.233.233.35.518.35.855v8.923c0 .337-.117.622-.35.855-.234.234-.519.35-.856.35H2.871Zm0-1h10.256a.196.196 0 0 0 .141-.064.196.196 0 0 0 .065-.14V3.538a.196.196 0 0 0-.065-.14.195.195 0 0 0-.14-.065H2.87a.196.196 0 0 0-.14.064.196.196 0 0 0-.065.141v8.923c0 .052.021.098.064.141.043.043.09.064.141.064Z' stroke='currentColor' stroke-width='0.25' fill='none'\/><\/svg>\t\t\t<\/div>\n\n\t\t\t<span>\n\t\t\t\tInsight\t\t\t<\/span>\n\t\t<\/div>\n\n\t\t\t\t\t<ul class=\"listing-card-v2__tags text-sans-16\" role=\"presentation\">\n\t\t\t\t<li\tclass=\"listing-card-v2__tag\" >\n\t<span aria-hidden='true'>(<\/span>&nbsp;<span>Brand &amp; Media<\/span>&nbsp;<span aria-hidden='true'>)<\/span><\/li>\t\t\t<\/ul>\n\t\t\n\t\t<p\tclass=\"text text-sans-24 listing-card-v2__title\"\n\t>Step aside SEO. How GEO is optimizing content for GenAI-driven search<\/p>\t<\/div>\n\n\t<\/a>\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":40,"featured_media":4277147,"template":"","meta":{"_acf_changed":false,"es_utils_meta_schema":"","member_job_title":"","member_linkedin_url":"","dept_alt_featured_image":[],"dept_algolia_noindex":false,"dept_algolia_featured":false,"footnotes":""},"person":[25074],"insight-topics":[42752],"class_list":["post-4277096","article","type-article","status-publish","has-post-thumbnail","hentry"],"acf":{"dept_is_3q_page":false,"dept_insight_featured":true,"dept_current_cpt_partner":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 predicciones sobre la IA para 2025 - DEPT\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.deptagency.com\/latam\/insight\/5-predicciones-sobre-la-ia-para-2025\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 predicciones sobre la IA para 2025 - 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