{"id":4271297,"date":"2021-04-14T07:17:00","date_gmt":"2021-04-14T05:17:00","guid":{"rendered":"https:\/\/www.deptagency.com\/industry\/consumer-goods-services\/"},"modified":"2025-03-25T12:52:53","modified_gmt":"2025-03-25T10:52:53","slug":"consumer-packaged-goods","status":"publish","type":"industry","link":"https:\/\/www.deptagency.com\/latam\/industry\/consumer-packaged-goods\/","title":{"rendered":"Consumer Packaged Goods"},"content":{"rendered":"<div class=\"block-industry-intro\">\n\t<p\tclass=\"text text-sans-112 block-industry-intro__title is-bold-sans\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Consumer packaged goods<\/p><p\tclass=\"text text-sans-24 block-industry-intro__subtitle\"\n\tdata-animation=\"slide\" data-animation-target=\"paragraphs\" data-animation-stagger=\"0.01\" >La industria de consumer packaged goods (CPG) est\u00e1 en constante cambio. Para ayudarte a mantenerte a la vanguardia en un mundo que nunca se detiene, ofrecemos una combinaci\u00f3n \u00fanica de consultor\u00eda, tecnolog\u00eda y marketing que te ayuda a atraer nuevxs clientxs y retenerlxs durante a\u00f1os.<\/p><\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"center\"\n>\n\t\n\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/04\/DEPT\u00aeCPG-Retail-media-1920x1080-1.png\"\n\t\t\t\t\talt=\"empty bottles\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\n\t<\/div>\n\n<div class=\"block-event-content-v2 js-block-event-content-v2 has-top-divider\">\n\t<p\tclass=\"text text-sans-48 block-event-content-v2__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Convirtiendo marcas CPG en <span class=\"is-fancy-serif\">l\u00edderes de la cultura y el estilo de vida<\/span><\/p>\n\t<div\n\t\tclass=\"block-event-content-v2__content js-block-event-content-v2-content\"\n\t\tdata-animation=\"slide-fade\"\n\t\tdata-animation-target=\"inner-items-separate\"\n\t\tdata-animation-delay=\"0.15\"\n\t\tdata-animation-stagger=\"0.15\"\n\t>\n\t\t\n<p\tclass=\"text text-sans-24 block-text__text\"\n\t>A medida que surgen nuevos disruptores, las marcas de alimentos y bebidas, salud y belleza, cuidado del hogar y cuidado de mascotas deben luchar continuamente por captar la atenci\u00f3n en los mercados f\u00edsicos y digitales. Mientras tanto, los sistemas tecnol\u00f3gicos obsoletos, las cadenas de suministro complicadas y los desaf\u00edos macroecon\u00f3micos est\u00e1n presionando los m\u00e1rgenes y causando operaciones ineficientes.<br><br>Para tener \u00e9xito en esta industria compleja y competitiva, las marcas deben adoptar un enfoque moderno y centrado en los datos para interactuar con lxs consumidorxs, ganarse su confianza y mantener su lealtad. Porque en esta era de consumismo consciente, las antiguas reglas de compromiso de marca ya no son v\u00e1lidas.<br><br>Al situar la toma de decisiones basada en datos y la experiencia digital del cliente en el centro de las operaciones de tu negocio, ayudamos a las marcas a ofrecer experiencias personalizadas y preparadas para el futuro, al mismo tiempo que equilibramos las pr\u00e1cticas \u00e9ticas con la rentabilidad.<\/p>\n\n<h3\tclass=\"text text-sans-48 block-text__text\"\n\t><br>Escalar la personalizaci\u00f3n<\/h3>\n\n<p\tclass=\"text text-sans-24 block-text__text\"\n\t>Aprovechando nuestras capacidades creativas, de datos e inteligencia artificial apoyamos una personalizaci\u00f3n de siguiente nivel, con creatividad a medida para audiencias globales.<\/p>\n\n<h3\tclass=\"text text-sans-48 block-text__text\"\n\t><br>Construir marcas que inspiran e influyen<\/h3>\n\n<p\tclass=\"text text-sans-24 block-text__text\"\n\t>Nuestro enfoque transforma las experiencias de compra, haci\u00e9ndolas intuitivas y memorables. A trav\u00e9s de colaboraciones aut\u00e9nticas con creadorxs y narraci\u00f3n de historias, nos aseguramos de que tu marca resuene profundamente con tu audiencia. Cada interacci\u00f3n cuenta.<\/p>\n\n<h3\tclass=\"text text-sans-48 block-text__text\"\n\t><br>Pionero en comercio<\/h3>\n\n<p\tclass=\"text text-sans-24 block-text__text\"\n\t>Nuestro equipo puede ayudarte a alcanzar tus mayores objetivos comerciales y de retail, desde agilizar las compras B2B hasta lanzar ofertas D2C irresistibles. Al asociarnos con las principales plataformas tecnol\u00f3gicas y proveedores l\u00edderes de medios minoristas, proporcionamos la agilidad, innovaci\u00f3n y escala necesarias para mantenerte a la vanguardia en el mercado.<\/p>\n\t<\/div>\n\n\t<button class=\"block-event-content-v2__button-reveal js-block-event-content-v2-button-reveal text-sans-16\" aria-expanded=\"false\">\n\t\tLeer m\u00e1s\t<\/button>\n<\/div>\n\n<div class=\"text-divider text-sans-20 block-text-divider__text-divider\">\n\t<\/div>\n\n<div class=\"block-title-with-cta\">\n\t<div class=\"block-title-with-cta__title-wrap\">\n\t\t<p\tclass=\"text text-sans-112 block-title-with-cta__title is-bold-sans\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" data-animation-stagger=\"0.015\" ><span class=\"is-fancy-serif\">Soluciones<\/span> DIGITALES<\/p><p\tclass=\"text text-sans-24 block-title-with-cta__subtitle\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" data-animation-stagger=\"0.015\" >Capacidades integradas que construyen marcas de CPG que inspiran, crecen e innovan.<\/p>\t<\/div>\n\t<a\tclass=\"button-v2 text-sans-16 is-outline block-title-with-cta__cta\" data-animation=\"slide-fade\" data-animation-delay=\"0.75\" href=\"https:\/\/www.deptagency.com\/latam\/soluciones\/\" target=\"_blank\" rel=\"&quot;noopener noreferrer&quot;\" >\n\tVER TODAS LAS SOLUCIONES<\/a><\/div>\n\n<div class=\"block-image-and-fact block-image-and-fact--border-top\" data-theme=\"light\">\n\t<p\tclass=\"text text-sans-32-48 block-image-and-fact__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Marca y medios<\/p><p\tclass=\"text text-sans-24-28 block-image-and-fact__text\"\n\tdata-animation=\"slide\" data-animation-target=\"paragraphs\" data-animation-stagger=\"0.01\" data-animation-delay=\"0.15\" >Transform\u00e1 los valores de tu marca en acci\u00f3n con activaciones creativas y comunidades online vibrantes. L\u00edderes en marketing de influencers, dise\u00f1amos estrategias en redes sociales que personifican tu marca y aumentan el compromiso, la visibilidad y las ventas.<\/p>\n\t\t\t<div class=\"block-image-and-fact__content\">\n\t\t\t\t\t\t\t<img\n\t\t\t\t\tclass=\"block-image-and-fact__image\"\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/05\/johnnie-walker-3.png\"\n\t\t\t\t\talt=\"\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t\tdata-animation-delay=\"0.25\"\n\t\t\t\t>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n<div class=\"block-image-and-fact block-image-and-fact--border-top\" data-theme=\"light\">\n\t<p\tclass=\"text text-sans-32-48 block-image-and-fact__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Comercio<\/p><p\tclass=\"text text-sans-24-28 block-image-and-fact__text\"\n\tdata-animation=\"slide\" data-animation-target=\"paragraphs\" data-animation-stagger=\"0.01\" data-animation-delay=\"0.15\" >Mejora tus tasas de conversi\u00f3n y mant\u00e9n el compromiso del cliente con soluciones de comercio de extremo a extremo. Creamos experiencias de compra efectivas y con marca en tu plataforma que combinan de manera fluida inspiraci\u00f3n, interacci\u00f3n y ventas.<\/p>\n\t\t\t<div class=\"block-image-and-fact__content\">\n\t\t\t\t\t\t\t<img\n\t\t\t\t\tclass=\"block-image-and-fact__image\"\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2023\/01\/002-Heinz-min.jpg\"\n\t\t\t\t\talt=\"\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t\tdata-animation-delay=\"0.25\"\n\t\t\t\t>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n<div class=\"block-image-and-fact block-image-and-fact--border-top\" data-theme=\"light\">\n\t<p\tclass=\"text text-sans-32-48 block-image-and-fact__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Experiencia del cliente<\/p><p\tclass=\"text text-sans-24-28 block-image-and-fact__text\"\n\tdata-animation=\"slide\" data-animation-target=\"paragraphs\" data-animation-stagger=\"0.01\" data-animation-delay=\"0.15\" >Nos destacamos en el despliegue de estrategias de CX que impulsan la fidelidad y el crecimiento de lxs clientxs. Nuestra combinaci\u00f3n \u00fanica de creatividad, datos e inteligencia artificial, junto con herramientas de automatizaci\u00f3n patentadas, permite crear mensajes personalizados y experiencias integrales fluidas que atraen a lxs clientxs para que vuelvan una y otra vez.<\/p>\n\t\t\t<div class=\"block-image-and-fact__content\">\n\t\t\t\t\t\t\t<img\n\t\t\t\t\tclass=\"block-image-and-fact__image\"\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/03\/douglas_3.jpg\"\n\t\t\t\t\talt=\"\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t\tdata-animation-delay=\"0.25\"\n\t\t\t\t>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n<div class=\"block-image-and-fact block-image-and-fact--border-top\" data-theme=\"light\">\n\t<p\tclass=\"text text-sans-32-48 block-image-and-fact__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Tecnolog\u00eda y datos<\/p><p\tclass=\"text text-sans-24-28 block-image-and-fact__text\"\n\tdata-animation=\"slide\" data-animation-target=\"paragraphs\" data-animation-stagger=\"0.01\" data-animation-delay=\"0.15\" >\u00bfQuieres explorar tecnolog\u00edas creativas como la computaci\u00f3n espacial, AR\/VR, juegos e inteligencia artificial? Podemos ayudarte a redefinir tus experiencias de compra, haci\u00e9ndolas atractivas y fluidas para audiencias tanto online como offline.<\/p>\n\t\t\t<div class=\"block-image-and-fact__content\">\n\t\t\t\t\t\t\t<img\n\t\t\t\t\tclass=\"block-image-and-fact__image\"\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/11\/Kenna-Anatomie-dach.jpg\"\n\t\t\t\t\talt=\"\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t\tdata-animation-delay=\"0.25\"\n\t\t\t\t>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n<div class=\"block-image-and-fact block-image-and-fact--border-top\" data-theme=\"light\">\n\t<p\tclass=\"text text-sans-32-48 block-image-and-fact__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Transformaci\u00f3n con IA<\/p><p\tclass=\"text text-sans-24-28 block-image-and-fact__text\"\n\tdata-animation=\"slide\" data-animation-target=\"paragraphs\" data-animation-stagger=\"0.01\" data-animation-delay=\"0.15\" >Toma el control de tus datos y utilizalos como una ventaja competitiva. Nuestro equipo de creatividad, datos e inteligencia artificial ofrece una personalizaci\u00f3n de siguiente nivel y te ayuda a tomar las decisiones correctas en el momento adecuado para acelerar el crecimiento.<\/p>\n\t\t\t<div class=\"block-image-and-fact__content\">\n\t\t\t\t\t\t\t<img\n\t\t\t\t\tclass=\"block-image-and-fact__image\"\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/05\/avina_4.png\"\n\t\t\t\t\talt=\"\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t\tdata-animation-delay=\"0.25\"\n\t\t\t\t>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n<div class=\"text-divider text-sans-20 block-text-divider__text-divider\">\n\t<\/div>\n\n<div class=\"block-highlighted-logos\" style=\"--logo-count: 5\">\n\t<div class=\"block-highlighted-logos__title-wrap\">\n\t\t<p\tclass=\"text text-sans-48 block-highlighted-logos__title is-bold-sans\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Nuestrxs <span class=\"is-fancy-serif\">clientes<\/span><\/p><p\tclass=\"text text-sans-24 block-highlighted-logos__subtitle\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Hemos tenido el placer de trabajar con algunas de las marcas de CPG m\u00e1s influyentes e innovadoras del mundo.<\/p>\t<\/div>\n\n\t<div\n\t\tclass=\"block-highlighted-logos__images\"\n\t\tdata-animation=\"scale-fade\"\n\t\tdata-animation-target=\"inner-items\"\n\t\tdata-animation-delay=\"0.15\"\n\t\tdata-animation-stagger=\"0.15\">\n\t\t\t\t\t<img\n\t\t\t\tclass=\"block-highlighted-logos__image\"\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/04\/Unilever.svg\"\n\t\t\t\talt=\"Unilever logo\">\n\t\t\t\t\t<img\n\t\t\t\tclass=\"block-highlighted-logos__image\"\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/04\/Proctor-Gamble-PG.svg\"\n\t\t\t\talt=\"Proctor &amp; Gamble logo\">\n\t\t\t\t\t<img\n\t\t\t\tclass=\"block-highlighted-logos__image\"\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/04\/Pepsico.svg\"\n\t\t\t\talt=\"Pepsico logo\">\n\t\t\t\t\t<img\n\t\t\t\tclass=\"block-highlighted-logos__image\"\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/04\/Mondelez.svg\"\n\t\t\t\talt=\"Mondelez International logo\">\n\t\t\t\t\t<img\n\t\t\t\tclass=\"block-highlighted-logos__image\"\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/04\/Heinz.svg\"\n\t\t\t\talt=\"Heinz logo\">\n\t\t\t\t\t<img\n\t\t\t\tclass=\"block-highlighted-logos__image\"\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/04\/Diageo.svg\"\n\t\t\t\talt=\"Diageo logo\">\n\t\t\t\t\t<img\n\t\t\t\tclass=\"block-highlighted-logos__image\"\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/04\/Danone.svg\"\n\t\t\t\talt=\"Danone logo\">\n\t\t\t\t\t<img\n\t\t\t\tclass=\"block-highlighted-logos__image\"\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/04\/Colgate-Palmolive.svg\"\n\t\t\t\talt=\"Colgate-Palmolive logo\">\n\t\t\t\t\t<img\n\t\t\t\tclass=\"block-highlighted-logos__image\"\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/04\/Biersdorf.svg\"\n\t\t\t\talt=\"Beiersdorf logo\">\n\t\t\t\t\t<img\n\t\t\t\tclass=\"block-highlighted-logos__image\"\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/04\/reckitt.svg\"\n\t\t\t\talt=\"Reckitt Benckiser logo\">\n\t\t\t<\/div>\n<\/div>\n\n<div class=\"block-event-content-v2 js-block-event-content-v2 has-top-divider\">\n\t<p\tclass=\"text text-sans-48 block-event-content-v2__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Ayudando a las marcas de CPG a ganar <span class=\"is-fancy-serif\">ventaja competitiva<\/span><\/p>\n\t<div\n\t\tclass=\"block-event-content-v2__content js-block-event-content-v2-content\"\n\t\tdata-animation=\"slide-fade\"\n\t\tdata-animation-target=\"inner-items-separate\"\n\t\tdata-animation-delay=\"0.15\"\n\t\tdata-animation-stagger=\"0.15\"\n\t>\n\t\t\n<p\tclass=\"text text-sans-24 block-text__text\"\n\t>Lxs compradorxs interact\u00faan y compran bienes de consumo empaquetados a diario. Pero tanto para las marcas de renombre como para los disruptores directos al consumidor, convertirse y mantenerse como la marca preferida del cliente para sus compras diarias es un desaf\u00edo que requiere un enfoque estrat\u00e9gico e innovador tanto en tecnolog\u00eda como en marketing. En el vasto panorama de CPG, ayudamos a las marcas a obtener una ventaja competitiva en sus categor\u00edas.<\/p>\n\n<h3\tclass=\"text text-sans-48 block-text__text\"\n\t><br>Alimentos y bebidas<\/h3>\n\n<p\tclass=\"text text-sans-24 block-text__text\"\n\t>Desarrollamos campa\u00f1as de marketing digital con creatividad sobresaliente que hacen que las marcas de consumo masivo (FMCG) se destaquen en el competitivo mundo de los alimentos y bebidas. Nuestras estrategias en redes sociales y colaboraciones con influencers est\u00e1n dise\u00f1adas para cultivar la lealtad de la marca mientras promovemos las virtudes de la transparencia en los ingredientes y la sostenibilidad en cada mensaje.<\/p>\n\n<h3\tclass=\"text text-sans-48 block-text__text\"\n\t><br>Salud y belleza<\/h3>\n\n<p\tclass=\"text text-sans-24 block-text__text\"\n\t>Un marketing estrat\u00e9gico y sofisticado asegura que las marcas de salud y belleza no solo compitan, sino que sobresalgan por encima de sus competidores. A trav\u00e9s de contenido atractivo y educativo, y marketing personalizado, podemos ayudarte a construir la lealtad del cliente mientras destacamos los beneficios \u00fanicos de tu marca.<\/p>\n\n<h3\tclass=\"text text-sans-48 block-text__text\"\n\t><br>Cuidado del hogar<\/h3>\n\n<p\tclass=\"text text-sans-24 block-text__text\"\n\t>Las marcas de cuidado del hogar enfrentan desaf\u00edos \u00fanicos, especialmente al diferenciar sus productos de las ofertas de bajo costo de los minoristas. A trav\u00e9s de campa\u00f1as de marketing dirigidas, nos aseguramos de que las ventajas y la correcta aplicaci\u00f3n de los productos se comuniquen de manera efectiva, diferenciando las marcas en un mercado competitivo.<\/p>\n\n<h3\tclass=\"text text-sans-48 block-text__text\"\n\t><br>Cuidado de mascotas<\/h3>\n\n<p\tclass=\"text text-sans-24 block-text__text\"\n\t>Reconocemos la creciente demanda del mercado por productos de cuidado de mascotas de alta calidad y especializados. A trav\u00e9s de nuestra experiencia en comercio electr\u00f3nico y modelos de suscripci\u00f3n, transformamos la presencia online de las marcas para adaptarnos a los h\u00e1bitos de compra en evoluci\u00f3n y asegurar su lugar en los hogares de lxs propietarixs de mascotas dedicadxs.<\/p>\n\t<\/div>\n\n\t<button class=\"block-event-content-v2__button-reveal js-block-event-content-v2-button-reveal text-sans-16\" aria-expanded=\"false\">\n\t\tLeer m\u00e1s\t<\/button>\n<\/div>\n\n<div class=\"text-divider text-sans-20 block-text-divider__text-divider\">\n\t<\/div>\n\n<div class=\"block-work-listing\">\n\t<div class=\"block-work-listing__title-wrap\">\n\t\t<p\tclass=\"text text-sans-112 block-work-listing__title is-bold-sans\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" data-animation-stagger=\"0.015\" ><span class=\"is-fancy-serif\">Casos <\/span><strong>PIONEROS<\/strong><\/p><p\tclass=\"text text-sans-48 block-work-listing__subtitle\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" data-animation-stagger=\"0.015\" >Explora algunos de nuestros proyectos favoritos en la industria de CPG.<\/p>\t<\/div>\n\t<a\tclass=\"button-v2 text-sans-16 is-outline block-work-listing__cta\" data-animation=\"slide-fade\" data-animation-delay=\"0.75\" href=\"https:\/\/www.deptagency.com\/latam\/proyectos\/?current-page=1\" target=\"_blank\" rel=\"&quot;noopener noreferrer&quot;\" >\n\tVER TODOS LOS PROYECTOS<\/a>\n\t<div\n\t\tclass=\"block-work-listing__items\"\n\t\tdata-animation=\"fade\"\n\t\tdata-animation-target=\"inner-items-separate\"\n\t\tdata-animation-delay=\"0.25\"\n\t\tdata-animation-stagger=\"0.1\">\n\t\t<a\n\tclass=\"listing-card is-seven-four\" href=\"https:\/\/www.deptagency.com\/latam\/?post_type=case&amp;p=4270492\" >\n\t\n\t\t\t<div class=\"listing-card__media-container\">\n\t\t\t<picture class=\"listing-card__image-picture\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"listing-card__image\" src=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2023\/01\/Template-Full-screen-2-min-1.jpg\" alt=\"\">\n\t\t\t<\/picture>\n\t\t\t\t\t\t\t<div class=\"listing-card__hover-card\" style=\"--background: #E53238\" role=\"presentation\">\n\t\t\t\t\t<p class=\"listing-card__hover-card-title\"><span>Redefiniendo la presencia digital de una marca de 150 a\u00f1os de antig\u00fcedad<\/span><\/p>\n\t\t\t\t\t<p class=\"listing-card__hover-card-tag text-sans-16\">View Work<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\n\t<div class=\"listing-card__meta\">\n\t\t<p\tclass=\"text text-sans-20 listing-card__title is-bold-sans\"\n\t>Heinz<\/p>\n\t\t<ul class=\"listing-card__tags\" role=\"presentation\">\n\t\t\t<li\tclass=\"listing-card__tag\" >\n\t<span aria-hidden='true'>(<\/span>&nbsp;<span>Marca y Medios<\/span>&nbsp;<span aria-hidden='true'>)<\/span><\/li><li\tclass=\"listing-card__tag\" >\n\t<span aria-hidden='true'>(<\/span>&nbsp;<span>Consumer Packaged Goods<\/span>&nbsp;<span aria-hidden='true'>)<\/span><\/li>\t\t<\/ul>\n\t<\/div>\n\n\t\t\t<label class=\"listing-card__toggle\">\n\t\t\t<input type=\"checkbox\" aria-label=\"Post details\">\n\t\t\t<svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t<circle cx=\"12\" cy=\"12.8193\" r=\"11.5\" stroke=\"currentColor\"\/>\n\t\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M12.5714 7.50209C12.5714 7.1865 12.3156 6.93066 12 6.93066C11.6844 6.93066 11.4286 7.1865 11.4286 7.50209V12.3592H6.57143C6.25584 12.3592 6 12.6151 6 12.9307C6 13.2463 6.25584 13.5021 6.57143 13.5021H11.4286V18.3592C11.4286 18.6748 11.6844 18.9307 12 18.9307C12.3156 18.9307 12.5714 18.6748 12.5714 18.3592V13.5021H17.4286C17.7441 13.5021 18 13.2463 18 12.9307C18 12.6151 17.7441 12.3592 17.4286 12.3592H12.5714V7.50209Z\" fill=\"currentColor\"\/>\n\t\t\t<\/svg>\n\t\t<\/label>\n\t<\/a><a\n\tclass=\"listing-card is-square\" href=\"https:\/\/www.deptagency.com\/latam\/case\/conoce-a-kenna-la-primera-asistente-virtual-de-belleza-impulsada-por-ia\/\" >\n\t\t\t<div class=\"listing-card__media-container\">\n\t\t\t<video\n\t\t\t\tautoplay\n\t\t\t\tmuted\n\t\t\t\tdisablepictureinpicture\n\t\t\t\tdisableremoteplayback\n\t\t\t\tplaysinline\n\t\t\t\tloop\n\t\t\t\tcontrolslist=\"nodownload nofullscreen noremoteplayback\"\n\t\t\t\tclass=\"listing-card__video\"\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/11\/Kenna.mp4\"\n\t\t\t\taria-hidden=\"true\"\n\t\t\t><\/video>\n\t\t\t\t\t\t\t<div class=\"listing-card__hover-card\" style=\"--background: #E53297\" role=\"presentation\">\n\t\t\t\t\t<p class=\"listing-card__hover-card-title\"><span>Conoce a Kenna, la primera asistente virtual de belleza impulsada por IA<\/span><\/p>\n\t\t\t\t\t<p class=\"listing-card__hover-card-tag text-sans-16\">View Work<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\n\t\n\t<div class=\"listing-card__meta\">\n\t\t<p\tclass=\"text text-sans-20 listing-card__title is-bold-sans\"\n\t>essence<\/p>\n\t\t<ul class=\"listing-card__tags\" role=\"presentation\">\n\t\t\t<li\tclass=\"listing-card__tag\" >\n\t<span aria-hidden='true'>(<\/span>&nbsp;<span>Transformaci\u00f3n con IA<\/span>&nbsp;<span aria-hidden='true'>)<\/span><\/li><li\tclass=\"listing-card__tag\" >\n\t<span aria-hidden='true'>(<\/span>&nbsp;<span>Consumer Packaged Goods<\/span>&nbsp;<span aria-hidden='true'>)<\/span><\/li>\t\t<\/ul>\n\t<\/div>\n\n\t\t\t<label class=\"listing-card__toggle\">\n\t\t\t<input type=\"checkbox\" aria-label=\"Post details\">\n\t\t\t<svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t<circle cx=\"12\" cy=\"12.8193\" r=\"11.5\" stroke=\"currentColor\"\/>\n\t\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M12.5714 7.50209C12.5714 7.1865 12.3156 6.93066 12 6.93066C11.6844 6.93066 11.4286 7.1865 11.4286 7.50209V12.3592H6.57143C6.25584 12.3592 6 12.6151 6 12.9307C6 13.2463 6.25584 13.5021 6.57143 13.5021H11.4286V18.3592C11.4286 18.6748 11.6844 18.9307 12 18.9307C12.3156 18.9307 12.5714 18.6748 12.5714 18.3592V13.5021H17.4286C17.7441 13.5021 18 13.2463 18 12.9307C18 12.6151 17.7441 12.3592 17.4286 12.3592H12.5714V7.50209Z\" fill=\"currentColor\"\/>\n\t\t\t<\/svg>\n\t\t<\/label>\n\t<\/a><a\n\tclass=\"listing-card is-three-two\" href=\"https:\/\/www.deptagency.com\/latam\/case\/aprovechando-el-poder-del-storytelling-asistido-por-ia\/\" >\n\t\t\t<div class=\"listing-card__media-container\">\n\t\t\t<video\n\t\t\t\tautoplay\n\t\t\t\tmuted\n\t\t\t\tdisablepictureinpicture\n\t\t\t\tdisableremoteplayback\n\t\t\t\tplaysinline\n\t\t\t\tloop\n\t\t\t\tcontrolslist=\"nodownload nofullscreen noremoteplayback\"\n\t\t\t\tclass=\"listing-card__video\"\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/03\/Coca-Cola_Dogstudio_Dept.mp4\"\n\t\t\t\taria-hidden=\"true\"\n\t\t\t><\/video>\n\t\t\t\t\t\t\t<div class=\"listing-card__hover-card\" style=\"--background: #E53238\" role=\"presentation\">\n\t\t\t\t\t<p class=\"listing-card__hover-card-title\"><span>Aprovechando el poder del storytelling asistido por IA<\/span><\/p>\n\t\t\t\t\t<p class=\"listing-card__hover-card-tag text-sans-16\">View Work<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\n\t\n\t<div class=\"listing-card__meta\">\n\t\t<p\tclass=\"text text-sans-20 listing-card__title is-bold-sans\"\n\t>Coca-Cola<\/p>\n\t\t<ul class=\"listing-card__tags\" role=\"presentation\">\n\t\t\t<li\tclass=\"listing-card__tag\" >\n\t<span aria-hidden='true'>(<\/span>&nbsp;<span>Marca y Medios<\/span>&nbsp;<span aria-hidden='true'>)<\/span><\/li><li\tclass=\"listing-card__tag\" >\n\t<span aria-hidden='true'>(<\/span>&nbsp;<span>Consumer Packaged Goods<\/span>&nbsp;<span aria-hidden='true'>)<\/span><\/li>\t\t<\/ul>\n\t<\/div>\n\n\t\t\t<label class=\"listing-card__toggle\">\n\t\t\t<input type=\"checkbox\" aria-label=\"Post details\">\n\t\t\t<svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t<circle cx=\"12\" cy=\"12.8193\" r=\"11.5\" stroke=\"currentColor\"\/>\n\t\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M12.5714 7.50209C12.5714 7.1865 12.3156 6.93066 12 6.93066C11.6844 6.93066 11.4286 7.1865 11.4286 7.50209V12.3592H6.57143C6.25584 12.3592 6 12.6151 6 12.9307C6 13.2463 6.25584 13.5021 6.57143 13.5021H11.4286V18.3592C11.4286 18.6748 11.6844 18.9307 12 18.9307C12.3156 18.9307 12.5714 18.6748 12.5714 18.3592V13.5021H17.4286C17.7441 13.5021 18 13.2463 18 12.9307C18 12.6151 17.7441 12.3592 17.4286 12.3592H12.5714V7.50209Z\" fill=\"currentColor\"\/>\n\t\t\t<\/svg>\n\t\t<\/label>\n\t<\/a><a\n\tclass=\"listing-card is-three-two\" href=\"https:\/\/www.deptagency.com\/latam\/case\/pasos-hacia-el-progreso-empoderando-a-las-mujeres-en-europa-del-este\/\" >\n\t\t\t<div class=\"listing-card__media-container\">\n\t\t\t<video\n\t\t\t\tautoplay\n\t\t\t\tmuted\n\t\t\t\tdisablepictureinpicture\n\t\t\t\tdisableremoteplayback\n\t\t\t\tplaysinline\n\t\t\t\tloop\n\t\t\t\tcontrolslist=\"nodownload nofullscreen noremoteplayback\"\n\t\t\t\tclass=\"listing-card__video\"\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/10\/Johnnie-Walker-Footsteps.mp4\"\n\t\t\t\taria-hidden=\"true\"\n\t\t\t><\/video>\n\t\t\t\t\t\t\t<div class=\"listing-card__hover-card\" style=\"--background: #FFBB00\" role=\"presentation\">\n\t\t\t\t\t<p class=\"listing-card__hover-card-title\"><span>Pasos hacia el Progreso: empoderando a las mujeres en Europa del Este<\/span><\/p>\n\t\t\t\t\t<p class=\"listing-card__hover-card-tag text-sans-16\">View Work<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\n\t\n\t<div class=\"listing-card__meta\">\n\t\t<p\tclass=\"text text-sans-20 listing-card__title is-bold-sans\"\n\t>Johnnie Walker<\/p>\n\t\t<ul class=\"listing-card__tags\" role=\"presentation\">\n\t\t\t<li\tclass=\"listing-card__tag\" >\n\t<span aria-hidden='true'>(<\/span>&nbsp;<span>Marca y Medios<\/span>&nbsp;<span aria-hidden='true'>)<\/span><\/li><li\tclass=\"listing-card__tag\" >\n\t<span aria-hidden='true'>(<\/span>&nbsp;<span>Consumer Packaged Goods<\/span>&nbsp;<span aria-hidden='true'>)<\/span><\/li>\t\t<\/ul>\n\t<\/div>\n\n\t\t\t<label class=\"listing-card__toggle\">\n\t\t\t<input type=\"checkbox\" aria-label=\"Post details\">\n\t\t\t<svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t<circle cx=\"12\" cy=\"12.8193\" r=\"11.5\" stroke=\"currentColor\"\/>\n\t\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M12.5714 7.50209C12.5714 7.1865 12.3156 6.93066 12 6.93066C11.6844 6.93066 11.4286 7.1865 11.4286 7.50209V12.3592H6.57143C6.25584 12.3592 6 12.6151 6 12.9307C6 13.2463 6.25584 13.5021 6.57143 13.5021H11.4286V18.3592C11.4286 18.6748 11.6844 18.9307 12 18.9307C12.3156 18.9307 12.5714 18.6748 12.5714 18.3592V13.5021H17.4286C17.7441 13.5021 18 13.2463 18 12.9307C18 12.6151 17.7441 12.3592 17.4286 12.3592H12.5714V7.50209Z\" fill=\"currentColor\"\/>\n\t\t\t<\/svg>\n\t\t<\/label>\n\t<\/a><a\n\tclass=\"listing-card is-square\" href=\"https:\/\/www.deptagency.com\/case\/accelerate-digital-growth-using-salesforce-marketing-cloud\/\" >\n\t\n\t\t\t<div class=\"listing-card__media-container\">\n\t\t\t<picture class=\"listing-card__image-picture\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"listing-card__image\" src=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/06\/Nivea-How-to-take-care-dry-hands-step-8.jpeg\" alt=\"\">\n\t\t\t<\/picture>\n\t\t\t\t\t\t\t<div class=\"listing-card__hover-card\" style=\"--background: #1027EF\" role=\"presentation\">\n\t\t\t\t\t<p class=\"listing-card__hover-card-title\"><span>Accelerating digital growth using Salesforce Marketing Cloud<\/span><\/p>\n\t\t\t\t\t<p class=\"listing-card__hover-card-tag text-sans-16\">View Work<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\n\t<div class=\"listing-card__meta\">\n\t\t<p\tclass=\"text text-sans-20 listing-card__title is-bold-sans\"\n\t>Beiersdorf \/ NIVEA<\/p>\n\t\t<ul class=\"listing-card__tags\" role=\"presentation\">\n\t\t\t<li\tclass=\"listing-card__tag\" >\n\t<span aria-hidden='true'>(<\/span>&nbsp;<span>Brand &amp; Media<\/span>&nbsp;<span aria-hidden='true'>)<\/span><\/li><li\tclass=\"listing-card__tag\" >\n\t<span aria-hidden='true'>(<\/span>&nbsp;<span>Consumer Packaged Goods<\/span>&nbsp;<span aria-hidden='true'>)<\/span><\/li>\t\t<\/ul>\n\t<\/div>\n\n\t\t\t<label class=\"listing-card__toggle\">\n\t\t\t<input type=\"checkbox\" aria-label=\"Post details\">\n\t\t\t<svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t<circle cx=\"12\" cy=\"12.8193\" r=\"11.5\" stroke=\"currentColor\"\/>\n\t\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M12.5714 7.50209C12.5714 7.1865 12.3156 6.93066 12 6.93066C11.6844 6.93066 11.4286 7.1865 11.4286 7.50209V12.3592H6.57143C6.25584 12.3592 6 12.6151 6 12.9307C6 13.2463 6.25584 13.5021 6.57143 13.5021H11.4286V18.3592C11.4286 18.6748 11.6844 18.9307 12 18.9307C12.3156 18.9307 12.5714 18.6748 12.5714 18.3592V13.5021H17.4286C17.7441 13.5021 18 13.2463 18 12.9307C18 12.6151 17.7441 12.3592 17.4286 12.3592H12.5714V7.50209Z\" fill=\"currentColor\"\/>\n\t\t\t<\/svg>\n\t\t<\/label>\n\t<\/a>\t<\/div>\n<\/div>\n\n<div class=\"block-highlighted-statement\">\n\t<p\tclass=\"text text-sans-88 block-highlighted-statement__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Donde la creatividad se encuentra con la innovaci\u00f3n<\/p><p\tclass=\"text text-sans-28 block-highlighted-statement__text\"\n\tdata-animation=\"slide\" data-animation-target=\"paragraphs\" data-animation-stagger=\"0.01\" data-animation-delay=\"0.15\" >Nuestra combinaci\u00f3n \u00fanica de experiencia en marketing y tecnolog\u00eda nos permite ofrecer creatividad impresionante e impactante, respaldada por consultor\u00eda estrat\u00e9gica y valiosos conocimientos del cliente basados en datos, todo impulsado por la tecnolog\u00eda y la inteligencia artificial m\u00e1s recientes.<\/p><a\tclass=\"button-v2 text-sans-16 is-outline block-highlighted-statement__cta\" data-animation=\"slide-fade\" data-animation-delay=\"0.25\" href=\"https:\/\/www.deptagency.com\/latam\/contacto\/\" target=\"_blank\" rel=\"&quot;noopener noreferrer&quot;\" >\n\tCONT\u00c1CTANOS<\/a><\/div>\n\n<div class=\"text-divider text-sans-20 block-text-divider__text-divider\">\n\t<\/div>\n\n<div class=\"block-custom-listing\">\n\t<h2\tclass=\"text text-sans-48 block-custom-listing__title is-bold-sans\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" data-animation-stagger=\"0.015\" >En nuestra <span class=\"is-fancy-serif\">mente<\/span><\/h2><a\tclass=\"button-v2 text-sans-16 is-outline block-custom-listing__cta\" data-animation=\"slide-fade\" data-animation-delay=\"0.75\" href=\"https:\/\/www.deptagency.com\/latam\/dept-insights-descargas-y-eventos\/\" target=\"_blank\" rel=\"&quot;noopener noreferrer&quot;\" >\n\tVER TODOS LOS INSIGHTS<\/a>\n\t<div\n\t\tclass=\"block-custom-listing__items\"\n\t\tdata-animation=\"fade\"\n\t\tdata-animation-target=\"inner-items-separate\"\n\t\tdata-animation-delay=\"0.25\"\n\t\tdata-animation-stagger=\"0.1\">\n\t\t<a\n\tclass=\"listing-card-v2 is-four-five\" href=\"https:\/\/www.deptagency.com\/insight\/mastering-top-of-funnel-marketing-measurement-in-retail-and-cpg\/\" >\n\t\t\t<div class=\"listing-card-v2__media-container\">\n\t\t\t<picture class=\"listing-card-v2__image-picture\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"listing-card-v2__image\" src=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/08\/Impact-of-marketing-media-1-500x300-1.jpg\" alt=\"\">\n\t\t\t<\/picture>\n\t\t\t\t\t<\/div>\n\t\n\t<div class=\"listing-card-v2__meta\">\n\t\t<div class=\"listing-card-v2__type-tag text-sans-14\" style=\"--background-color: var(--global-colors-refreshed-yellow\">\n\t\t\t<div aria-hidden=\"true\">\n\t\t\t\t<svg xmlns='http:\/\/www.w3.org\/2000\/svg' width='16' height='16' viewBox='0 0 16 16' fill='none'><path d='M4.166 11.167h4.333v-1H4.166v1Zm6.667 0h1V4.834h-1v6.333ZM4.166 8.501h4.333v-1H4.166v1Zm0-2.667h4.333v-1H4.166v1Zm-1.295 7.833a1.16 1.16 0 0 1-.855-.35 1.163 1.163 0 0 1-.35-.855V3.54c0-.337.117-.622.35-.855.233-.233.518-.35.855-.35h10.256c.337 0 .622.117.856.35.233.233.35.518.35.855v8.923c0 .337-.117.622-.35.855-.234.234-.519.35-.856.35H2.871Zm0-1h10.256a.196.196 0 0 0 .141-.064.196.196 0 0 0 .065-.14V3.538a.196.196 0 0 0-.065-.14.195.195 0 0 0-.14-.065H2.87a.196.196 0 0 0-.14.064.196.196 0 0 0-.065.141v8.923c0 .052.021.098.064.141.043.043.09.064.141.064Z' fill='currentColor'\/><path d='M2.666 12.667V3.334m1.5 7.833h4.333v-1H4.166v1Zm6.667 0h1V4.834h-1v6.333ZM4.166 8.501h4.333v-1H4.166v1Zm0-2.667h4.333v-1H4.166v1Zm-1.295 7.833a1.16 1.16 0 0 1-.855-.35 1.163 1.163 0 0 1-.35-.855V3.54c0-.337.117-.622.35-.855.233-.233.518-.35.855-.35h10.256c.337 0 .622.117.856.35.233.233.35.518.35.855v8.923c0 .337-.117.622-.35.855-.234.234-.519.35-.856.35H2.871Zm0-1h10.256a.196.196 0 0 0 .141-.064.196.196 0 0 0 .065-.14V3.538a.196.196 0 0 0-.065-.14.195.195 0 0 0-.14-.065H2.87a.196.196 0 0 0-.14.064.196.196 0 0 0-.065.141v8.923c0 .052.021.098.064.141.043.043.09.064.141.064Z' stroke='currentColor' stroke-width='0.25' fill='none'\/><\/svg>\t\t\t<\/div>\n\n\t\t\t<span>\n\t\t\t\tInsight\t\t\t<\/span>\n\t\t<\/div>\n\n\t\t\t\t\t<ul class=\"listing-card-v2__tags text-sans-16\" role=\"presentation\">\n\t\t\t\t\t\t\t<\/ul>\n\t\t\n\t\t<p\tclass=\"text text-sans-24 listing-card-v2__title\"\n\t>Mastering top-of-funnel marketing measurement in retail and CPG<\/p>\t<\/div>\n\n\t<\/a><a\n\tclass=\"listing-card-v2 is-four-five\" href=\"https:\/\/www.deptagency.com\/insight\/how-cpg-brands-can-succeed-in-the-competitive-retail-media-landscape\/\" >\n\t\t\t<div class=\"listing-card-v2__media-container\">\n\t\t\t<picture class=\"listing-card-v2__image-picture\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"listing-card-v2__image\" src=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/06\/cpg-retail-media.jpg\" alt=\"\">\n\t\t\t<\/picture>\n\t\t\t\t\t<\/div>\n\t\n\t<div class=\"listing-card-v2__meta\">\n\t\t<div class=\"listing-card-v2__type-tag text-sans-14\" style=\"--background-color: var(--global-colors-refreshed-yellow\">\n\t\t\t<div aria-hidden=\"true\">\n\t\t\t\t<svg xmlns='http:\/\/www.w3.org\/2000\/svg' width='16' height='16' viewBox='0 0 16 16' 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