{"id":4270423,"date":"2022-11-11T13:08:09","date_gmt":"2022-11-11T11:08:09","guid":{"rendered":"https:\/\/www.deptagency.com\/event\/dept-trends-2023\/"},"modified":"2022-11-22T15:17:27","modified_gmt":"2022-11-22T13:17:27","slug":"dept-trends-2023","status":"publish","type":"event","link":"https:\/\/www.deptagency.com\/latam\/event\/dept-trends-2023\/","title":{"rendered":"DEPT\u00ae Trends 2023"},"content":{"rendered":"<div\n\tclass=\"block-event-details js-block-event-details\"\n\tdata-event-start=\"2023-01-19T15:00:00Z\"data-event-end=\"2023-01-19T16:30:00Z\">\n\t<div class=\"block-event-details__header-container\">\n\t\t<button\tclass=\"cta-button block-event-details__back-button cta-button__color--white cta-button__style--back\" aria-label=\"Atr\u00e1s\" >\n\t<svg width='41' height='41' viewBox='0 0 41 41' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='M21.174 30 11 20.674l10.174-9.326m-9.326 9.328H30.5' stroke='var(--dept-button-icon-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><\/svg>\n\t\t\t<span>\n\t\t\tVer todos los eventos\t\t<\/span>\n\t\n<\/button><h1\t\tclass=\"typography block-event-details__event-title typography__color--white typography__size--h1 typography__align--left\"\n\t\t\t>\n\t\tDEPT\u00ae Trends 2023\t<\/h1>\n\t\t<div class=\"block-event-details__content-floating-bar-mobile\">\n\t\t\t<p\t\tclass=\"typography block-event-details__event-date-title typography__color--bodyOnWhite typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tFecha\t<\/p><p\t\tclass=\"typography block-event-details__event-date typography__color--onyxGrey typography__size--h6 typography__align--left js-block-event-details-mobile-date-field-value\"\n\t\t\t>\n\t\t19-January\t<\/p><p\t\tclass=\"typography block-event-details__event-time-title typography__color--bodyOnWhite typography__size--eyebrow-lc typography__align--left js-block-event-details-mobile-time-field-label\"\n\t\t\t>\n\t\tDesde\t<\/p><p\t\tclass=\"typography block-event-details__event-time typography__color--onyxGrey typography__size--h6 typography__align--left js-block-event-details-mobile-time-field-value\"\n\t\t\t>\n\t\t15:00 &#8211; 16:30\t<\/p><p\t\tclass=\"typography block-event-details__event-location-title typography__color--bodyOnWhite typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tD\u00f3nde\t<\/p><p\t\tclass=\"typography block-event-details__event-location typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\tLivestream\t<\/p>\t\t<\/div>\n\n\t\t<div\n\t\tclass=\"image-wrap block-event-details__featured-image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2022\/11\/Events-Header-1440x588-1.png\"\n\t\t\t\tclass=\"image block-event-details__featured-image\"\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div>\t<\/div>\n\n\t<div class=\"block-event-details__content\">\n\t\t<div class=\"block-event-details__content-people\">\n\t\t\t<div class=\"author block-event-details__author\" data-animation=\"slide-fade\">\n\t\t\t<img\n\t\t\tclass=\"author__portrait\"\n\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2022\/03\/1637789987701-150x150.jpeg\"\n\t\t\talt=\"Tobias Cummins (he\/him)\"\n\t\t\/>\n\t\n\t<div class=\"author__text\">\n\t\tTobias Cummins (he\/him)\t\t<br \/>\n\t\tManaging Director DEPT\u00ae Berlin &amp; Global SVP Clients, DEPT\u00ae\n\t\t\t<\/div>\n<\/div><div class=\"author block-event-details__author\" data-animation=\"slide-fade\">\n\t\t\t<img\n\t\t\tclass=\"author__portrait\"\n\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2022\/11\/Levy-Misiedjan-150x150.jpeg\"\n\t\t\talt=\"Levy Misiedjan (he\/him)\"\n\t\t\/>\n\t\n\t<div class=\"author__text\">\n\t\tLevy Misiedjan (he\/him)\t\t<br \/>\n\t\tSocial Creative \u2013 DEPT\u00ae\n\t\t\t<\/div>\n<\/div><div class=\"author block-event-details__author\" data-animation=\"slide-fade\">\n\t\t\t<img\n\t\t\tclass=\"author__portrait\"\n\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2023\/02\/Untitled-design-6-150x150.png\"\n\t\t\talt=\"Isabel Perry\"\n\t\t\/>\n\t\n\t<div class=\"author__text\">\n\t\tIsabel Perry\t\t<br \/>\n\t\tVP of Emerging Technology, DEPT\u00ae \n\t\t\t<\/div>\n<\/div>\n\t\t\t\t\t\t\t<div class=\"block-event-details__rest-of-speakers js-block-event-details-rest-of-speakers\">\n\t\t\t\t\t<div class=\"author block-event-details__author\" data-animation=\"slide-fade\">\n\t\t\t<img\n\t\t\tclass=\"author__portrait\"\n\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2022\/11\/Captura-de-Pantalla-2022-11-11-a-las-12.19.36-150x150.png\"\n\t\t\talt=\"Nadia Piet (she\/her)\"\n\t\t\/>\n\t\n\t<div class=\"author__text\">\n\t\tNadia Piet (she\/her)\t\t<br \/>\n\t\tHead of Tech &#8211; DEPT\u00ae\n\t\t\t<\/div>\n<\/div><div class=\"author block-event-details__author\" data-animation=\"slide-fade\">\n\t\t\t<img\n\t\t\tclass=\"author__portrait\"\n\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2022\/11\/1663613203550-150x150.jpeg\"\n\t\t\talt=\"JP Burcks (he\/him)\"\n\t\t\/>\n\t\n\t<div class=\"author__text\">\n\t\tJP Burcks (he\/him)\t\t<br \/>\n\t\tDesign Lead &#8211; BASIC\/DEPT\u00ae\n\t\t\t<\/div>\n<\/div><div class=\"author block-event-details__author\" data-animation=\"slide-fade\">\n\t\t\t<img\n\t\t\tclass=\"author__portrait\"\n\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2022\/11\/Captura-de-Pantalla-2022-11-11-a-las-12.20.39-150x150.png\"\n\t\t\talt=\"Pooja Dindigal (she\/her)\"\n\t\t\/>\n\t\n\t<div class=\"author__text\">\n\t\tPooja Dindigal (she\/her)\t\t<br \/>\n\t\tGlobal Head of Impact &#8211; DEPT\u00ae\n\t\t\t<\/div>\n<\/div><div class=\"author block-event-details__author\" data-animation=\"slide-fade\">\n\t\t\t<img\n\t\t\tclass=\"author__portrait\"\n\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2022\/11\/1579113622470-150x150.jpeg\"\n\t\t\talt=\"Sam Huston (he\/him)\"\n\t\t\/>\n\t\n\t<div class=\"author__text\">\n\t\tSam Huston (he\/him)\t\t<br \/>\n\t\tChief Strategy Officer &#8211; 3Q\/DEPT\u00ae\n\t\t\t<\/div>\n<\/div><div class=\"author block-event-details__author\" data-animation=\"slide-fade\">\n\t\t\t<img\n\t\t\tclass=\"author__portrait\"\n\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/03\/Max-Pinas-e1678309880474-150x150.jpg\"\n\t\t\talt=\"Max Pinas (he\/him)\"\n\t\t\/>\n\t\n\t<div class=\"author__text\">\n\t\tMax Pinas (he\/him)\t\t<br \/>\n\t\tExecutive Creative Director \u2013 DEPT\u00ae \n\t\t\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\n\t\t\t\t<button\tclass=\"cta-button block-event-details__show-all-speakers-button cta-button__color--onyxGrey cta-button__style--text-and-icon js-block-event-details-show-all-speakers\" >\n\t<svg width='21' height='21' viewBox='0 0 21 21' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='10.5' cy='10.5' r='9.5' transform='rotate(-90 10.5 10.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='10.5' cy='10.5' r='9.5' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><circle class='icon-center' cx='10.5' cy='10.5' r='2.5' transform='rotate(-90 10.5 10.5)' fill='var(--dept-button-icon-color)'\/><\/svg>\n\t\t\t<span>\n\t\t\tVer todxs lxs speakers\t\t<\/span>\n\t\n<\/button>\t\t\t\t\t<\/div>\n\n\t\t<div class=\"block-event-details__content-details\">\n\t\t\t<p\t\tclass=\"typography block-event-details__event-description typography__color--bodyOnWhite typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tTe invitamos a sumarte al lanzamiento de nuestro reporte de tendencias para el 2023 \ud83d\ude80 Es un evento ic\u00f3nico donde cada a\u00f1o se suman m\u00e1s de 2500 l\u00edderes, creativxs, desarrolladorxs y consumidorexs digitales de todo el mundo para explorar juntxs qu\u00e9 nos depara el futuro en cultura, negocios y tecnolog\u00eda. <br><br>Vamos a tener 6 charlas por 6 l\u00edderes de DEPT\u00ae: <br><br><strong>Pioneering ahead (for hyper-aware brands)<\/strong> \u2013 Max Pinas, Executive Creative Director en DEPT\u00ae<br><strong>Bridging digital experience &amp; human authenticity<\/strong> \u2013 Isabel Perry, Director of Technology en DEPT\u00ae<br><strong>Sustainability becomes non-negotiable<\/strong> \u2013 Pooja Dindigal, Global Impact Manager en DEPT\u00ae<br><strong>Gen Z is lit. No \ud83e\udde2<\/strong> \u2013 JP Burck, Design Lead en BASIC\/DEPT\u00ae<br><strong>Brands architected by tech &amp; data<\/strong> \u2013 Sam Huston, Chief Strategy Officer en 3Q\/DEPT\u00ae<br><strong>AI unlocks the floodgates of creativity<\/strong> \u2013 Nadia Piet, Head of Tech en DEPT\u00ae<br><br>Como siempre, despu\u00e9s de cada una vamos a tener un momento de preguntas y respuestas con el p\u00fablico. <br><br>\u2757\ufe0fEl evento va a ser online y en ingl\u00e9s.\t<\/p>\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"block-event-details__content-floating-bar-desktop\">\n\t\t<p\t\tclass=\"typography block-event-details__event-date-title typography__color--bodyOnWhite typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tFecha\t<\/p><p\t\tclass=\"typography block-event-details__event-date typography__color--onyxGrey typography__size--h6 typography__align--left js-block-event-details-date-field-value\"\n\t\t\t>\n\t\t19-January\t<\/p><p\t\tclass=\"typography block-event-details__event-time-title typography__color--bodyOnWhite typography__size--eyebrow-lc typography__align--left js-block-event-details-time-field-label\"\n\t\t\t>\n\t\tDesde\t<\/p><p\t\tclass=\"typography block-event-details__event-time typography__color--onyxGrey typography__size--h6 typography__align--left js-block-event-details-time-field-value\"\n\t\t\t>\n\t\t15:00 &#8211; 16:30\t<\/p><p\t\tclass=\"typography block-event-details__event-location-title typography__color--bodyOnWhite typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tD\u00f3nde\t<\/p><p\t\tclass=\"typography block-event-details__event-location typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\tLivestream\t<\/p>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"flyout-drawer js-flyout-drawer flyout-drawer__position--right block-event-details__flyout-drawer\"\n\tdata-trigger=\"#block-event-details-07da140cb3a8104f328a4d7cefc3ed52\"\n\tdata-instant-open=\"false\"\n>\n\t<div class=\"flyout-drawer__left-mobile-backplate\"><\/div>\n\t<div class=\"flyout-drawer__left-backplate\"><\/div>\n\n\t\t<div class=\"flyout-drawer__left\"><div\tclass=\"block-event-details__modal-info\" >\n\t<h2\t\tclass=\"typography block-event-details__event-title typography__color--white typography__size--h1 typography__align--left\"\n\t\t\t>\n\t\tDEPT\u00ae Trends 2023\t<\/h2><p\t\tclass=\"typography block-event-details__event-date-title typography__color--bodyOnBlack typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tFecha\t<\/p><p\t\tclass=\"typography block-event-details__event-date typography__color--white typography__size--h6 typography__align--left js-block-event-details-flyout-date-field-value\"\n\t\t\t>\n\t\t19-January\t<\/p><p\t\tclass=\"typography block-event-details__event-time-title typography__color--bodyOnBlack typography__size--eyebrow-lc typography__align--left js-block-event-details-flyout-time-field-label\"\n\t\t\t>\n\t\tDesde\t<\/p><p\t\tclass=\"typography block-event-details__event-time typography__color--white typography__size--h6 typography__align--left js-block-event-details-flyout-time-field-value\"\n\t\t\t>\n\t\t15:00 &#8211; 16:30\t<\/p><p\t\tclass=\"typography block-event-details__event-location-title typography__color--bodyOnBlack typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tD\u00f3nde\t<\/p><p\t\tclass=\"typography block-event-details__event-location typography__color--white typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\tLivestream\t<\/p><\/div><\/div>\n\n\t<button\tclass=\"cta-button flyout-drawer__close cta-button__color--white cta-button__style--text-and-icon js-drawer-close has-flipped-iconblock-event-details__close\" aria-label=\"Cerrar\" >\n\t<svg width='21' height='21' viewBox='0 0 21 21' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='10.5' cy='10.5' r='9.5' transform='rotate(-90 10.5 10.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='10.5' cy='10.5' r='9.5' transform='rotate(-90 10.5 10.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='m14 7-7 7m0-7 7 7' stroke='var(--dept-button-icon-color)' stroke-width='1.5' fill='none'\/><\/svg>\n\t\t\t<span>\n\t\t\tCerrar\t\t<\/span>\n\t\n<\/button>\n\t<div class=\"flyout-drawer__right\">\n\t\t<div class=\"pardot-forms block-event-details__pardot-forms js-pardot-forms\">\n\t\t<iframe\n\t\tdata-initial-src=\"https:\/\/www2.deptagency.com\/l\/321011\/2022-11-11\/2dzcjgx\"\n\t\tclass=\"pardot-forms__embed block-event-details__embed js-pardot-forms-embed\"\n\t\ttype=\"text\/html\"\n\t><\/iframe>\n\t<div class=\"loader pardot-forms__loader loader__color--hanPurple js-pardot-forms-loader\">\n\t<div class=\"loader__first\"><\/div>\n\t<div class=\"loader__second\"><\/div>\n<\/div><\/div>\t<\/div>\n\n\t<button\tclass=\"cta-button flyout-drawer__back cta-button__color--onyxGrey cta-button__style--text-and-icon js-drawer-back has-small-icon\" aria-label=\"Atr\u00e1s\" >\n\t<svg width='41' height='41' viewBox='0 0 41 41' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='M21.174 30 11 20.674l10.174-9.326m-9.326 9.328H30.5' stroke='var(--dept-button-icon-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><\/svg>\n\t\t\t<span>\n\t\t\tAtr\u00e1s\t\t<\/span>\n\t\n<\/button><\/div>\n\n<div class=\"block-highlighted-item-listing\">\n\t<h2\t\tclass=\"typography block-highlighted-item-listing__title typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\t\u00bfM\u00e1s insights?\t<\/h2><a\tclass=\"cta-button block-highlighted-item-listing__cta-button cta-button__color--onyxGrey cta-button__style--regular\" href=\"https:\/\/www.deptagency.com\/es-ar\/todos-los-insights\/\" >\n\t\n\t\t\t<span>\n\t\t\tVer todos los insights\t\t<\/span>\n\t\n<\/a>\n\t<div class=\"block-highlighted-item-listing__cards\">\n\t\t<a\tclass=\"universal-item-card universal-item-card__type--article universal-item-card--has-link-decoration\"\n\tdata-theme=\"white\"\n\t\t\thref=\"https:\/\/www.deptagency.com\/latam\/insight\/rethinking-authenticity-in-the-age-of-ai-influence\/\"\n\t\t\t\ttitle=\"Repensar la autenticidad en la era de la influencia con IA\"\n\t\t>\n\t\t\t<div class=\"universal-item-card__backplate universal-item-card__backplate--with-image\"><\/div>\n\t\n\t<div\n\t\tclass=\"image-wrap universal-item-card__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2026\/02\/granny-spills-ai-influencer.webp\"\n\t\t\t\tclass=\"image universal-item-card__image\"\n\n\t\t\t\t\t\t\t\talt=\"Repensar la autenticidad en la era de la influencia con IA\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><p\t\tclass=\"typography universal-item-card__meta typography__color--darkGrey typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tMARCA Y MEDIOS&emsp;\u2022&emsp;Imogene Robinson\t<\/p><h3\t\tclass=\"typography universal-item-card__title typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t<span>Repensar la autenticidad en la era de la influencia con IA<\/span>\t<\/h3><button\tclass=\"cta-button universal-item-card__btn cta-button__color--onyxGrey cta-button__style--regular has-parent-hover\" >\n\t\n\t\t\t<span>\n\t\t\tLeer art\u00edculo\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a><a\tclass=\"universal-item-card universal-item-card__type--article universal-item-card--has-link-decoration\"\n\tdata-theme=\"white\"\n\t\t\thref=\"https:\/\/www.deptagency.com\/latam\/insight\/formas-practicas-en-que-las-marcas-utilizan-la-ia-para-impulsar-el-crecimiento-y-las-ganancias\/\"\n\t\t\t\ttitle=\"Formas pr\u00e1cticas en que las marcas utilizan la IA para impulsar el crecimiento y las ganancias\"\n\t\t>\n\t\t\t<div class=\"universal-item-card__backplate universal-item-card__backplate--with-image\"><\/div>\n\t\n\t<div\n\t\tclass=\"image-wrap universal-item-card__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/12\/Hero-Banner-No-Text-1920-x-1080-2.webp\"\n\t\t\t\tclass=\"image universal-item-card__image\"\n\n\t\t\t\t\t\t\t\talt=\"Formas pr\u00e1cticas en que las marcas utilizan la IA para impulsar el crecimiento y las ganancias\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><p\t\tclass=\"typography universal-item-card__meta typography__color--darkGrey typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tTRANSFORMACI\u00f3N CON IA&emsp;\u2022&emsp;Asher Wren\t<\/p><h3\t\tclass=\"typography universal-item-card__title typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t<span>Formas pr\u00e1cticas en que las marcas utilizan la IA para impulsar el crecimiento y las 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