{"id":4420183,"date":"2023-11-16T09:32:18","date_gmt":"2023-11-16T07:32:18","guid":{"rendered":"https:\/\/www.deptagency.com\/case\/take-off-to-the-cloud-website-migration-to-adobe-experience-manager\/"},"modified":"2025-12-17T18:14:24","modified_gmt":"2025-12-17T16:14:24","slug":"despegando-hacia-la-nube-migracion-del-sitio-web-a-adobe-experience-manager","status":"publish","type":"case","link":"https:\/\/www.deptagency.com\/latam\/case\/despegando-hacia-la-nube-migracion-del-sitio-web-a-adobe-experience-manager\/","title":{"rendered":"Despegando hacia la nube: migraci\u00f3n del sitio web a Adobe Experience Manager"},"content":{"rendered":"<div class=\"block-case-intro-title\">\n\t<p\tclass=\"text text-sans-128 block-case-intro-title__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Edelweiss Air<\/p><p\tclass=\"text text-sans-48 block-case-intro-title__text\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Despegando hacia la nube: migraci\u00f3n del sitio web a Adobe Experience Manager<\/p><\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"center\"\n>\n\t\n\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2023\/11\/airplane-wing-clouds.jpg\"\n\t\t\t\t\talt=\"View of an airplane wing against clouds and sunlight.\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\n\t<\/div>\n\n<div class=\"block-case-intro js-block-case-intro\">\n\t\t\t<div class=\"block-case-intro__category-container\">\n\t\t\t<p\n\t\t\t\tclass=\"block-case-intro__category-header text-sans-16\"\n\t\t\t\tdata-animation=\"slide-fade\"\n\t\t\t\tdata-animation-delay=\"0.25\"\n\t\t\t>\n\t\t\t\t(&nbsp;&nbsp;Servicios&nbsp;&nbsp;)\n\t\t\t<\/p>\n\n\t\t\t<ul\n\t\t\t\tclass=\"block-case-intro__category-list text-sans-14 js-block-case-intro-category-list\"\n\t\t\t\tdata-animation=\"slide-fade\"\n\t\t\t\tdata-animation-target=\"inner-items\"\n\t\t\t\tdata-animation-delay=\"0.5\"\n\t\t\t\tdata-animation-stagger=\"0.1\"\n\t\t\t>\n\t\t\t\t\t\t\t\t\t<li class=\"block-case-intro__category-item\">\n\t\t\t\t\t\tTech &amp; Data\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<li class=\"block-case-intro__category-item\">\n\t\t\t\t\t\tTecnolog\u00eda y Datos\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t<\/ul>\n\t\t<\/div>\n\t\n\t<h1\tclass=\"text text-sans-48 block-case-intro__title js-block-case-intro-title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" data-animation-stagger=\"0.005\" >La compa\u00f1\u00eda suiza Edelweiss Air AG, parte del <a href=\"https:\/\/www.deptagency.com\/latam\/insight\/lufthansa-es-partner-de-dept\/\" target=\"_blank\" rel=\"noreferrer noopener\">Grupo Lufthansa<\/a>, se enfrent\u00f3 al desaf\u00edo de reemplazar su antiguo sistema de gesti\u00f3n de contenidos (CMS).<\/h1><p\tclass=\"text text-sans-24 block-case-intro__text js-block-case-intro-text\"\n\tdata-animation=\"slideFade\" data-animation-target=\"paragraphs\" data-animation-delay=\"0.1\" >Al migrar el sitio web a Adobe Experience Manager en la Nube (AEM), DEPT\u00ae ayud\u00f3 a su equipo a <a href=\"https:\/\/www.deptagency.com\/latam\/soluciones\/experiencia-del-cliente\/\" target=\"_blank\" rel=\"noreferrer noopener\">encontrar una soluci\u00f3n CX <\/a>para sentar las bases del crecimiento y la innovaci\u00f3n.<br><br>A lo largo de la relaci\u00f3n entre Edelweiss Air y DEPT\u00ae, hemos logrado muchos hitos, incluido el lanzamiento de una plataforma de reservas, redise\u00f1os UI y el desarrollo de una estrategia online.<br><br>Cuando el CMS de Edelweiss lleg\u00f3 al &#8220;fin de soporte&#8221; en 2023, fue necesario un proyecto de migraci\u00f3n.<\/p><\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"center\"\n>\n\t\n\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2023\/10\/1.-Edelweiss_Mockup.jpg\"\n\t\t\t\t\talt=\"Laptop on a small table with trees in the background displaying the Edelweiss website.\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"start\"\n>\n\t<h2\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Migraci\u00f3n t\u00e9cnica<\/h2><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>El mayor desaf\u00edo de la migraci\u00f3n fue transferir el contenido existente y los componentes front-end a AEM de la manera m\u00e1s fiel posible (1:1).<br><br>Se tuvieron que volver a implementar numerosas listas, formularios e informaci\u00f3n de vuelos de fuentes de datos externas. A pesar de estos complejos cambios, logramos mantener los KPI de Lighthouse y Google Analytics.<br><br>Nuestros <a href=\"https:\/\/www.deptagency.com\/latam\/partner\/adobe\/\" target=\"_blank\" rel=\"noreferrer noopener\">especialistas de Adobe <\/a>crearon alrededor de 2.000 p\u00e1ginas, utilizando varios miles de im\u00e1genes, en dos idiomas en solo tres meses.<\/p><\/div>\n\t\t\t\t\t<div\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"js-block-assets-and-copy-video\"\n\t\t\t\t\t\t\tdata-plyr-provider=\"vimeo\"\n\t\t\t\t\t\t\tdata-plyr-embed-id=\"1094682857\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t><\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"end\"\n>\n\t<h2\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >UX y dise\u00f1o<\/h2><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>Basado en los datos de lxs usuarixs, la UX\/UI actual era efectiva, por lo que decidimos mantener el dise\u00f1o, optando por actualizar algunos elementos de la UI.<br><br>Para optimizar la UX, redise\u00f1amos completamente la navegaci\u00f3n m\u00f3vil y agregamos un selector de pa\u00eds-idioma al encabezado. El objetivo era mantener el aspecto y la sensaci\u00f3n generales para que lxs usuarixs no notaran un cambio dram\u00e1tico en la UX\/UI.<br><br>El Asset Manager de Adobe con IA de medios din\u00e1micos integrada nos ayud\u00f3 a gestionar el sitio web de manera m\u00e1s eficiente. Pudimos recortar autom\u00e1ticamente para diferentes formatos en todas las im\u00e1genes, ahorrando al equipo innumerables horas de edici\u00f3n de im\u00e1genes.<\/p><\/div>\n\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2023\/10\/4.-Edelweiss_Mobile-Screens_2.jpg\"\n\t\t\t\t\talt=\"Three mobile screenshots showing different pages of the Edelweiss website\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"copy-only\"\n\tdata-content-align=\"start\"\n>\n\t<h2\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Estructura bien pensada<\/h2><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>Adem\u00e1s del an\u00e1lisis de contenido, URL y DAM, tambi\u00e9n renovamos su SEO.<br><br>Se implement\u00f3 un nuevo concepto de seguimiento para GA4 para comprender mejor las interacciones de lxs usuarixs con el sitio web. El sitio web completo se convirti\u00f3 a multi-pa\u00eds, multi-idioma para permitir futuras expansiones a nuevos mercados.<br><br>Ahora se pueden implementar r\u00e1pidamente p\u00e1ginas optimizadas para SEO en diferentes idiomas para diferentes pa\u00edses a trav\u00e9s de una plantilla maestra.<br><br>Gracias a la migraci\u00f3n exitosa a AEM, Edelweiss Air puede continuar su proceso de internacionalizaci\u00f3n.<br><br>La colaboraci\u00f3n entre Edelweiss Air y DEPT\u00ae, que involucr\u00f3 a equipos en varias ubicaciones, incluidas Pa\u00edses Bajos, Macedonia del Norte, India y Suiza, actualiz\u00f3 con \u00e9xito la infraestructura anticuada y le dio al equipo un CMS moderno para crecer.<\/p><\/div>\n\t\n\t<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":40,"featured_media":4294329,"template":"","meta":{"_acf_changed":false,"es_utils_meta_schema":"","member_job_title":"","member_linkedin_url":"","dept_alt_featured_image":[],"dept_algolia_noindex":false,"dept_algolia_featured":false,"dept_accent_color":"#4285F4","dept_next_case_accent_color":"","dept_case_video":{"type":"local"},"footnotes":""},"client":[39725],"case-category":[42208,42731],"award":[],"person":[41754],"case-industry":[42734],"class_list":["post-4420183","case","type-case","status-publish","has-post-thumbnail","hentry"],"acf":{"dept_is_3q_page":false,"dept_current_cpt_partner":27377},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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