{"id":4366974,"date":"2025-11-18T14:23:08","date_gmt":"2025-11-18T12:23:08","guid":{"rendered":"https:\/\/www.deptagency.com\/case\/a-rebranding-that-celebrates-heritage\/"},"modified":"2026-03-09T14:29:39","modified_gmt":"2026-03-09T12:29:39","slug":"un-rebranding-que-celebra-la-herencia","status":"publish","type":"case","link":"https:\/\/www.deptagency.com\/latam\/case\/un-rebranding-que-celebra-la-herencia\/","title":{"rendered":"Un rebranding que celebra la herencia"},"content":{"rendered":"<div class=\"block-case-intro-title\">\n\t<p\tclass=\"text text-sans-128 block-case-intro-title__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Raleigh<\/p><p\tclass=\"text text-sans-48 block-case-intro-title__text\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Un rebranding que celebra la herencia<\/p><\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"center\"\n>\n\t\n\t\t\t\t\t<div\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"js-block-assets-and-copy-video\"\n\t\t\t\t\t\t\tdata-plyr-provider=\"vimeo\"\n\t\t\t\t\t\t\tdata-plyr-embed-id=\"1107833718\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t><\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<button\n\t\t\t\t\t\t\tdata-for=\"eb5d4484\"\n\t\t\t\t\t\t\tclass=\"block-assets-and-copy__transcript-button js-block-assets-and-copy-view-transcript text-sans-14\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\tTranscript\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<dialog\n\t\t\t\t\t\t\tid=\"eb5d4484\"\n\t\t\t\t\t\t\tclass=\"block-assets-and-copy__transcript-dialog js-block-assets-and-copy-transcript-dialog\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t<header>\n\t\t\t\t\t\t\t\t<p class=\"text-sans-16\">Transcript<\/p>\n\n\t\t\t\t\t\t\t\t<button class=\"js-block-assets-and-copy-modal-close\">Cerrar<\/button>\n\t\t\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t<p class=\"block-assets-and-copy__transcript-content\">Round and round, rubber hits the ground. This is the story of Raleigh.\n\nSince 1887, we&#8217;ve been shaping streets with cultural icons, the Chopper, the Burner, who&#8217;s defined generations and captured the spirit of the times.\n\nA rebellious British icon, an authentic brand rooted in legacy, and built for today. It was time to reclaim our iconic status and revamp our legacy, setting the brand apart from competitors.\n\nFirst things first, establishing a fresh, new brand identity. We started by defining the design principles: playful, never rigid or boring; modern heritage, never outdated; rebellious, bold, and daring.\n\nWe modernized the logo, breathed new life into the iconic Heron symbol. We even built a custom grid system, flexible, functional, and unmistakably ours.\n\nOur fresh color palette draws inspiration from the past, and our typography blends our heritage with the present.\n\nIntroducing the Raleigh One, a centerpiece of our campaign, a new icon using the city as a canvas, an adventure through diverse communities and cultures, a journey through time, and a protagonist who takes us through the story of Raleigh. The bike becomes an extension of its rider, a symbol of freedom, power, and personality.\n\nThrough every shot, we bring this idea to life. Raleigh forever.<\/p>\n\t\t\t\t\t\t<\/dialog>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t<\/div>\n\n<div class=\"block-case-intro js-block-case-intro\">\n\t\t\t<div class=\"block-case-intro__category-container\">\n\t\t\t<p\n\t\t\t\tclass=\"block-case-intro__category-header text-sans-16\"\n\t\t\t\tdata-animation=\"slide-fade\"\n\t\t\t\tdata-animation-delay=\"0.25\"\n\t\t\t>\n\t\t\t\t(&nbsp;&nbsp;Servicios&nbsp;&nbsp;)\n\t\t\t<\/p>\n\n\t\t\t<ul\n\t\t\t\tclass=\"block-case-intro__category-list text-sans-14 js-block-case-intro-category-list\"\n\t\t\t\tdata-animation=\"slide-fade\"\n\t\t\t\tdata-animation-target=\"inner-items\"\n\t\t\t\tdata-animation-delay=\"0.5\"\n\t\t\t\tdata-animation-stagger=\"0.1\"\n\t\t\t>\n\t\t\t\t\t\t\t\t\t<li class=\"block-case-intro__category-item\">\n\t\t\t\t\t\tComercio\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<li class=\"block-case-intro__category-item\">\n\t\t\t\t\t\tExperiencia del Cliente\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<li class=\"block-case-intro__category-item\">\n\t\t\t\t\t\tTecnolog\u00eda y Datos\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t<\/ul>\n\t\t<\/div>\n\t\n\t<p\tclass=\"text text-sans-48 block-case-intro__title js-block-case-intro-title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" data-animation-stagger=\"0.005\" >Con 138 a\u00f1os de antig\u00fcedad, Raleigh (parte del Grupo Accell) es una de las marcas de bicicletas m\u00e1s antiguas y conocidas del mundo, un elemento fijo en las calles de la ciudad antes<em> <\/em>y despu\u00e9s de la revoluci\u00f3n del autom\u00f3vil. <\/p><p\tclass=\"text text-sans-24 block-case-intro__text js-block-case-intro-text\"\n\tdata-animation=\"slideFade\" data-animation-target=\"paragraphs\" data-animation-delay=\"0.1\" >Desde la Burner hasta la ic\u00f3nica Chopper, los dise\u00f1os de bicicletas de Raleigh han inspirado a millones de ciclistas a formar un grupo de seguidores dedicadxs. Incluso hoy en d\u00eda, lxs ciclistas se re\u00fanen para pasear en sus modelos favoritos, un hecho que sin duda ayud\u00f3 a la Chopper a ganarse un lugar en la lista de \u00cdconos del Dise\u00f1o Brit\u00e1nico junto con el Mini Cooper y la cabina telef\u00f3nica de Londres.<br><br>Sin embargo, como marca de herencia, Raleigh se encontr\u00f3 encasillada por el pasado.<br><br>Para ayudar a Raleigh a abrazar su legado mientras se posiciona firmemente en el presente, nos asociamos para introducir un sistema de marca completamente nuevo, con un nuevo posicionamiento estrat\u00e9gico y una campa\u00f1a europea centrada en la bicicleta el\u00e9ctrica Raleigh ONE.<\/p><\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"center\"\n>\n\t\n\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/11\/Raleigh_white_background.png\"\n\t\t\t\t\talt=\"Raleigh brand logo with the establishment date 1887.\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"seventy-thirty-asset-one\"\n\tdata-content-align=\"center\"\n>\n\t<h2\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Eligiendo el ahora en lugar del futuro<\/h2><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>El mercado ciclista contempor\u00e1neo es ruidoso, concurrido y cada vez m\u00e1s homog\u00e9neo. Todxs persiguen la misma est\u00e9tica, el mismo lenguaje, la misma visi\u00f3n de un futuro impulsado por el pedal.<br><br>Raleigh tuvo que elegir entre perseguir las mismas tendencias que lxs dem\u00e1s y transformarse en algo completamente irreconocible, o, por el contrario, reafirmar su herencia y arriesgarse a parecer m\u00e1s enfocada en el pasado que en el futuro.<br><br>No obstante, nos negamos a aceptar la idea de que la herencia de Raleigh y su presente fueran mutuamente excluyentes. Para nosotrxs, la pregunta no era decidir si perseguir uno u otro, sino m\u00e1s bien c\u00f3mo hacer que esa historia fuera relevante en este momento.<br><br>Trabajando en estrecha colaboraci\u00f3n con Raleigh, buscamos descubrir una identidad que llevar\u00e1 su marca hacia adelante, manteni\u00e9ndose fiel al ADN que la hab\u00eda impulsado.<\/p><\/div>\n\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/08\/Raleigh-ONE-Carousel-4x5-6.png\"\n\t\t\t\t\talt=\"A repeating pattern of intertwined black letter R&#039;s on a blue background.\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media is-first\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/08\/Raleigh-ONE-Carousel-4x5-5.png\"\n\t\t\t\t\talt=\"Promotional graphic for Raleigh with the text &#039;Meet the New Icon&#039; on red background.\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media is-second\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy has-less-t-space\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"center\"\n>\n\t\n\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/11\/Raleigh_OutdoorBillboard.webp\"\n\t\t\t\t\talt=\"Outdoor billboard for Raleigh bikes that reads &quot;FROM NOTTS TO THE WORLD&quot; next to a white bicycle.\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"center\"\n>\n\t<h2\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Descubriendo la herencia moderna de Raleigh<\/h2><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>Como marca de ciclismo con herencia, Raleigh no se trata del pasado o del futuro. Se trata de la experiencia de moverse por una ciudad en dos ruedas; la sensaci\u00f3n de vivir aut\u00e9nticamente el presente.<br><br>De esta manera nos dimos cuenta de que Raleigh es una marca que elige su propio camino.<br><br>Esa filosof\u00eda gui\u00f3 cada aspecto de la transformaci\u00f3n de Raleigh. La identidad visual que creamos fusiona lo antiguo y lo nuevo sin problemas, con un estilo que llamamos &#8220;herencia moderna&#8221;.<br>\u00a0<br>Modernizamos el logotipo, devolviendo el ic\u00f3nico p\u00e1jaro garza (un detalle que muchas marcas habr\u00edan retirado discretamente) a un lugar prominente. La paleta de colores hace un gui\u00f1o a la historia, pero destaca en pantalla. La tipograf\u00eda y el lenguaje visual transmiten personalidad y audacia sin renunciar su reconocimiento.<br><br>El resultado final se siente familiar, pero no anticuado. Es fresco, pero no parece que se esfuerce demasiado.<\/p><\/div>\n\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/11\/Raleigh_BusstopBillboard.webp\"\n\t\t\t\t\talt=\"Bus shelter advertisement for Raleigh bikes reading &quot;TWO WHEELS. FOREVER.&quot;\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy has-less-t-space\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"center\"\n>\n\t\n\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/11\/Raleigh_Ads-3.png\"\n\t\t\t\t\talt=\"Five vertical advertisement graphics for Raleigh bikes with slogans and the established date 1887.\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"center\"\n>\n\t<h2\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >D\u00e1ndole vida a una campa\u00f1a din\u00e1mica<\/h2><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>La pieza central de la campa\u00f1a que presentar\u00eda la identidad renovada de Raleigh fue la bicicleta el\u00e9ctrica Raleigh ONE. Este nuevo producto encapsul\u00f3 perfectamente una marca inspirada en el legado y profundamente conectada con el presente.<br><br>Para el lanzamiento de la Raleigh ONE, trabajamos con un talentoso equipo de colaboradores externxs que elegimos bas\u00e1ndonos en su capacidad para abrazar &#8220;el ahora&#8221; a trav\u00e9s de su comprensi\u00f3n de la cultura actual.<\/p><\/div>\n\t\t\t\t\t<div\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"js-block-assets-and-copy-video\"\n\t\t\t\t\t\t\tdata-plyr-provider=\"vimeo\"\n\t\t\t\t\t\t\tdata-plyr-embed-id=\"1108077161\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t><\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<button\n\t\t\t\t\t\t\tdata-for=\"956eec5b\"\n\t\t\t\t\t\t\tclass=\"block-assets-and-copy__transcript-button js-block-assets-and-copy-view-transcript text-sans-14\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\tTranscript\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<dialog\n\t\t\t\t\t\t\tid=\"956eec5b\"\n\t\t\t\t\t\t\tclass=\"block-assets-and-copy__transcript-dialog js-block-assets-and-copy-transcript-dialog\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t<header>\n\t\t\t\t\t\t\t\t<p class=\"text-sans-16\">Transcript<\/p>\n\n\t\t\t\t\t\t\t\t<button class=\"js-block-assets-and-copy-modal-close\">Cerrar<\/button>\n\t\t\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t<p class=\"block-assets-and-copy__transcript-content\">The Raleigh One is here.\n\nHere to make his mark. Here to stand out.\n\nHere to rumble. Here to play.\n\nHere to be noticed.\n\nHere to honor its heritage.\n\nHere to cause trouble. Here for good.\n\nThis is the One. Raleigh forever.<\/p>\n\t\t\t\t\t\t<\/dialog>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"three-up-asset-two\"\n\tdata-content-align=\"center\"\n>\n\t<div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t\n<ul\n\tclass=\"list text-sans-24 block-list__list\"\n\t>\n\t<li>Nuestro fot\u00f3grafo, <a href=\"https:\/\/www.caskerssens.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cas Kerssens<\/a>, realiz\u00f3 la campa\u00f1a utilizando su estilo \u00fanico, que combina t\u00e9cnicas de movimiento, encuadres din\u00e1micos y narrativas fuertes para crear un trabajo que se siente cinematogr\u00e1fico y realista a la vez.<\/li><li>Nuestro director,\u00a0 <a href=\"https:\/\/www.instagram.com\/kelvinjoness\/?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">Kelvin Jones,<\/a> aplic\u00f3 su estilo visual crudo y emocional para crear una pel\u00edcula que posicion\u00f3 a la bicicleta el\u00e9ctrica como algo m\u00e1s que una simple soluci\u00f3n a un problema imaginario.<\/li><\/ul>\n\n<p\tclass=\"text text-sans-24 block-text__text\"\n\t>El resultado final sigue a la Raleigh ONE mientras se mueve a trav\u00e9s de barrios, estilos, culturas y \u00e9pocas, tratando a la ciudad misma como un lienzo din\u00e1mico y a la bicicleta como una participante en la vibrante vida urbana.<\/p>\n<\/div>\n\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/11\/Raleigh_Man_on_white_Bike.webp\"\n\t\t\t\t\talt=\"Man on a white modern bicycle reflected in a puddle in front of a brick apartment building.\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media is-first\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/11\/Raleigh_BikeCloseUp.webp\"\n\t\t\t\t\talt=\"Close-up of a modern white Raleigh bicycle frame held by a person wearing a leather jacket.\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media is-second\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/11\/Raleigh_WomanSmile.webp\"\n\t\t\t\t\talt=\"Joyful woman in a zip-up sweater standing next to a bicycle in front of a garage.\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media is-third\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy has-less-t-space has-less-b-space\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"center\"\n>\n\t\n\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/11\/Raleigh_BussinesWoman.webp\"\n\t\t\t\t\talt=\"Woman in business attire riding a bicycle inside a warehouse with large industrial windows.\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"left-aligned-asset\"\n\tdata-content-align=\"center\"\n>\n\t\n\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/11\/Raleigh_Featured_4_5.webp\"\n\t\t\t\t\talt=\"Two men on vintage Raleigh Chopper bicycles in an underground tunnel.\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\n\t<p\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >El camino por delante<\/p><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>Esto no es solo una actualizaci\u00f3n de logotipo con algunas gu\u00edas de estilo. Es un <a href=\"https:\/\/www.deptagency.com\/latam\/soluciones\/marca-y-medios\/\" target=\"_blank\" rel=\"noreferrer noopener\">sistema de marca<\/a> completo que extiende el posicionamiento en &#8220;tiempo presente&#8221; a todos los aspectos de la marca, incluyendo c\u00f3mo se ve, c\u00f3mo se comunica y (por supuesto) c\u00f3mo se mueve.<br><br>Al construir esta identidad para que escalara pero a la vez manteni\u00e9ndola firmemente arraigada en la especificidad, ayudamos a Raleigh a posicionarse de manera poderosa y consistente en todos los canales.<br><br>Para una marca que ha existido durante 138 a\u00f1os, es una renovaci\u00f3n que se siente tan distintiva como honesta. No mira hacia atr\u00e1s. No intenta predecir el futuro. Simplemente avanza con car\u00e1cter, confianza y un claro sentido de s\u00ed misma.<\/p><\/div><\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy has-less-t-space has-less-b-space\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"center\"\n>\n\t\n\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/11\/Raleigh_SocialMedia-1.png\"\n\t\t\t\t\talt=\"Montage of Raleigh bicycle marketing materials, including a social media post and brand visuals.\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\n\t<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":40,"featured_media":4366645,"template":"","meta":{"_acf_changed":false,"es_utils_meta_schema":"","member_job_title":"","member_linkedin_url":"","dept_alt_featured_image":{"id":4366646,"url":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/11\/Raleigh_Featured_4_5.webp"},"dept_algolia_noindex":false,"dept_algolia_featured":false,"dept_accent_color":"#1027EF","dept_next_case_accent_color":"","dept_case_video":{"type":"local","id":4424521,"url":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2026\/02\/raleigh_-_herofilm_-_2025_v1-1080p.mp4"},"footnotes":""},"client":[42878],"case-category":[42723,42724,42731],"award":[],"person":[832],"case-industry":[42222,42734],"class_list":["post-4366974","case","type-case","status-publish","has-post-thumbnail","hentry"],"acf":{"dept_is_3q_page":false,"dept_current_cpt_partner":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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