{"id":4328564,"date":"2025-08-19T16:47:25","date_gmt":"2025-08-19T14:47:25","guid":{"rendered":"https:\/\/www.deptagency.com\/case\/jbl-amazon\/"},"modified":"2025-10-06T17:50:27","modified_gmt":"2025-10-06T15:50:27","slug":"jbl-amazon","status":"publish","type":"case","link":"https:\/\/www.deptagency.com\/latam\/case\/jbl-amazon\/","title":{"rendered":"De la sobresaturaci\u00f3n a la optimizaci\u00f3n con Amazon Marketing Cloud"},"content":{"rendered":"<div class=\"block-case-intro-title\">\n\t<p\tclass=\"text text-sans-128 block-case-intro-title__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >JBL<\/p><p\tclass=\"text text-sans-48 block-case-intro-title__text\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >De la sobresaturaci\u00f3n a la optimizaci\u00f3n con Amazon Marketing Cloud<\/p><\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"center\"\n>\n\t\n\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/08\/jbl-headphones-black.jpg\"\n\t\t\t\t\talt=\"JBL headphones in black\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\n\t<\/div>\n\n<div class=\"block-case-intro js-block-case-intro\">\n\t\t\t<div class=\"block-case-intro__category-container\">\n\t\t\t<p\n\t\t\t\tclass=\"block-case-intro__category-header text-sans-16\"\n\t\t\t\tdata-animation=\"slide-fade\"\n\t\t\t\tdata-animation-delay=\"0.25\"\n\t\t\t>\n\t\t\t\t(&nbsp;&nbsp;Servicios&nbsp;&nbsp;)\n\t\t\t<\/p>\n\n\t\t\t<ul\n\t\t\t\tclass=\"block-case-intro__category-list text-sans-14 js-block-case-intro-category-list\"\n\t\t\t\tdata-animation=\"slide-fade\"\n\t\t\t\tdata-animation-target=\"inner-items\"\n\t\t\t\tdata-animation-delay=\"0.5\"\n\t\t\t\tdata-animation-stagger=\"0.1\"\n\t\t\t>\n\t\t\t\t\t\t\t\t\t<li class=\"block-case-intro__category-item\">\n\t\t\t\t\t\tComercio\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<li class=\"block-case-intro__category-item\">\n\t\t\t\t\t\tMarca y Medios\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t<\/ul>\n\t\t<\/div>\n\t\n\t<p\tclass=\"text text-sans-48 block-case-intro__title js-block-case-intro-title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" data-animation-stagger=\"0.005\" >JBL es experto en hacer ruido.<\/p><p\tclass=\"text text-sans-24 block-case-intro__text js-block-case-intro-text\"\n\tdata-animation=\"slideFade\" data-animation-target=\"paragraphs\" data-animation-delay=\"0.1\" >Pero cuando se trataba de publicidad digital, necesitaban asegurarse de que su mensaje no solo fuera ruidoso sino que tambi\u00e9n fuera inteligente.<br><br>Al ejecutar campa\u00f1as robustas de Amazon DSP, JBL se enfrent\u00f3 al cl\u00e1sico problema de la sobreexposici\u00f3n. Ah\u00ed es donde DEPT\u00ae intervino. Al desbloquear el poder de Amazon Marketing Cloud (AMC), ayudamos a JBL a perfeccionar su estrategia de frecuencia, lo que result\u00f3 en un aumento del <strong>123% en el ROAS y un 115% de incremento en las ventas.\u00a0<\/strong><\/p><\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"center\"\n>\n\t\n\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/08\/jbl-headphones.jpg\"\n\t\t\t\t\talt=\"JBL headphones\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"center\"\n>\n\t<p\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >\u00bfSonido excelente, inversi\u00f3n perdida?<\/p><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>JBL ten\u00eda la escala y el presupuesto. Sus campa\u00f1as de Amazon DSP estaban bien establecidas y llegaban a audiencias amplias. <br><br>Pero se toparon con una barrera com\u00fan: la fatiga publicitaria. Demasiadas impresiones a lxs mismxs usuarixs estaban diluyendo la efectividad y quemando el presupuesto. La misi\u00f3n era identificar la frecuencia publicitaria \u00f3ptima que maximizara el rendimiento sin alejar a lxs compradorxs potenciales. Menos repetici\u00f3n, pero m\u00e1s relevancia.<\/p><\/div>\n\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/08\/JBL-amazon-ads.webp\"\n\t\t\t\t\talt=\"JBL Amazon ads\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"center-aligned-asset\"\n\tdata-content-align=\"center\"\n>\n\t<h2\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Datos claros, victorias claras<\/h2><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>Nuestro trabajo se llev\u00f3 a cabo en el entorno seguro de datos (AMC) m\u00e1s potente, para extraer insights de alto valor y reconstruir la estrategia de medios de JBL desde cero. <br><br>Esto fue lo que hicimos:<\/p>\n<ul\n\tclass=\"list text-sans-24 block-list__list\"\n\t>\n\t<li><strong>Mapeamos los puntos \u00f3ptimos de frecuencia:<\/strong> Analizamos 90 d\u00edas de datos de campa\u00f1a a nivel de evento para identificar el momento exacto en el que m\u00e9tricas como el ROAS y DPVR alcanzaban su punto m\u00e1ximo, as\u00ed como tambi\u00e9n donde comenzaban a caer.<\/li><li><strong>Creamos una audiencia de frecuencia:<\/strong> Una vez que conocimos el l\u00edmite de impresi\u00f3n \u00f3ptimo, construimos una audiencia personalizada de usuarixs que ya lo hab\u00edan alcanzado y lxs excluimos de futuras campa\u00f1as.<\/li><li><strong>Reasignamos el presupuesto con precisi\u00f3n:<\/strong> Redirigimos el gasto hacia usuarixs m\u00e1s nuevxs y con alta intenci\u00f3n que a\u00fan no hab\u00edan sido saturadxs, asegurando que cada impresi\u00f3n de anuncio fuera m\u00e1s rentable.<\/li><\/ul>\n<\/div>\n\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/08\/amazon-ads-for-ad-fatigue.webp\"\n\t\t\t\t\talt=\"JBL Amazon ads for ad fatigue\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\n\t<\/div>\n\n<div class=\"block-stats-and-copy is-text-left is-narrow\">\n\t<p\tclass=\"text text-sans-48 block-stats-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Los resultados hablan por s\u00ed solos<\/p><p\tclass=\"text text-sans-24 block-stats-and-copy__text\"\n\tdata-animation=\"slideFade\" data-animation-target=\"paragraphs\" data-animation-stagger=\"0.01\" >Con la fatiga publicitaria bajo control, las campa\u00f1as de JBL comenzaron a dar en el blanco, y r\u00e1pido. <strong>Duplicamos<\/strong> el retorno de la inversi\u00f3n publicitaria en solo un mes, lo que result\u00f3 en un aumento significativo en el volumen de compras y un impacto sustancial en el <a href=\"https:\/\/www.deptagency.com\/latam\/soluciones\/marca-y-medios\/\" target=\"_blank\" rel=\"noreferrer noopener\">resultado final<\/a>.<\/p>\n\t\n\t\n\t<ul\n\t\tclass=\"block-stats-and-copy__cards is-content-left\"\n\t\tdata-animation=\"slide-fade\"\n\t\tdata-animation-target=\"inner-items\"\n\t\tdata-animation-delay=\"0.15\"\n\t\tdata-animation-stagger=\"0.15\">\n\t\t\t\t\t<li class=\"block-stats-and-copy__card\">\n\t\t\t\t<p class=\"block-stats-and-copy__card-title text-sans-76\">\n\t\t\t\t\t+123%\t\t\t\t<\/p>\n\n\t\t\t\t<p class=\"block-stats-and-copy__card-subtitle text-sans-16\">\n\t\t\t\t\tROAS\t\t\t\t<\/p>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"block-stats-and-copy__card\">\n\t\t\t\t<p class=\"block-stats-and-copy__card-title text-sans-76\">\n\t\t\t\t\t+115%\t\t\t\t<\/p>\n\n\t\t\t\t<p class=\"block-stats-and-copy__card-subtitle text-sans-16\">\n\t\t\t\t\tVentas\t\t\t\t<\/p>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"block-stats-and-copy__card\">\n\t\t\t\t<p class=\"block-stats-and-copy__card-title text-sans-76\">\n\t\t\t\t\t+19%\t\t\t\t<\/p>\n\n\t\t\t\t<p class=\"block-stats-and-copy__card-subtitle text-sans-16\">\n\t\t\t\t\tDPVR\t\t\t\t<\/p>\n\t\t\t<\/li>\n\t\t\t<\/div>\n<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy has-less-t-space\"\n\tdata-variant=\"copy-only\"\n\tdata-content-align=\"center\"\n>\n\t<div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>Lo que es a\u00fan mejor es que estas ganancias se extendieron m\u00e1s all\u00e1 de Amazon a la web abierta, mostrando el poder universal del l\u00edmite de frecuencia impulsado por datos.<\/p><\/div>\n\t\n\t<\/div>\n\n<blockquote class=\"block-case-quote\" data-animation-timeline>\n\t<span class=\"text-sans-20-24\" data-animation=\"fade\" data-timeline-item=\"1\">\u201c<\/span>\n\t<p\tclass=\"text text-sans-24 block-case-quote__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" data-timeline-item=\"2\" data-timeline-at=\"&lt;\" >Un l\u00edmite de frecuencia finamente ajustado no solo ahorra presupuesto, sino que mejora significativamente la experiencia general del usuarix.<\/p>\t<br \/>\n\t<span class=\"text-sans-20-24\" data-animation=\"fade\" data-timeline-item=\"3\" data-timeline-at=\"-0.5\">\u201d<\/span>\n\n\t<\/blockquote>","protected":false},"excerpt":{"rendered":"","protected":false},"author":94,"featured_media":4324189,"template":"","meta":{"_acf_changed":false,"es_utils_meta_schema":"","member_job_title":"","member_linkedin_url":"","dept_alt_featured_image":[],"dept_algolia_noindex":false,"dept_algolia_featured":false,"dept_accent_color":"#000000","dept_next_case_accent_color":"","dept_case_video":{"type":"local"},"footnotes":""},"client":[144],"case-category":[42723,42725],"award":[],"case-industry":[42727],"person":[25074],"class_list":["post-4328564","case","type-case","status-publish","has-post-thumbnail","hentry"],"acf":{"dept_is_3q_page":false,"dept_current_cpt_partner":4293078},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>De la sobresaturaci\u00f3n a la optimizaci\u00f3n con Amazon Marketing Cloud<\/title>\n<meta name=\"description\" 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