{"id":4284007,"date":"2025-03-03T19:26:27","date_gmt":"2025-03-03T17:26:27","guid":{"rendered":"https:\/\/www.deptagency.com\/?post_type=case&#038;p=4284007"},"modified":"2025-03-14T18:07:54","modified_gmt":"2025-03-14T16:07:54","slug":"aprovechando-el-poder-del-storytelling-asistido-por-ia","status":"publish","type":"case","link":"https:\/\/www.deptagency.com\/latam\/case\/aprovechando-el-poder-del-storytelling-asistido-por-ia\/","title":{"rendered":"Aprovechando el poder del storytelling asistido por IA"},"content":{"rendered":"<div class=\"block-case-intro-title\">\n\t<p\tclass=\"text text-sans-128 block-case-intro-title__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Coca-Cola<\/p><p\tclass=\"text text-sans-48 block-case-intro-title__text\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Aprovechando el poder del storytelling asistido por IA<\/p><\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"center\"\n>\n\t\n\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/03\/COCACOLA_Hero_16_9-2.jpg\"\n\t\t\t\t\talt=\"three cartoon characters \"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\n\t<\/div>\n\n<div class=\"block-case-intro js-block-case-intro\">\n\t\t\t<div class=\"block-case-intro__category-container\">\n\t\t\t<p\n\t\t\t\tclass=\"block-case-intro__category-header text-sans-16\"\n\t\t\t\tdata-animation=\"slide-fade\"\n\t\t\t\tdata-animation-delay=\"0.25\"\n\t\t\t>\n\t\t\t\t(&nbsp;&nbsp;Servicios&nbsp;&nbsp;)\n\t\t\t<\/p>\n\n\t\t\t<ul\n\t\t\t\tclass=\"block-case-intro__category-list text-sans-14 js-block-case-intro-category-list\"\n\t\t\t\tdata-animation=\"slide-fade\"\n\t\t\t\tdata-animation-target=\"inner-items\"\n\t\t\t\tdata-animation-delay=\"0.5\"\n\t\t\t\tdata-animation-stagger=\"0.1\"\n\t\t\t>\n\t\t\t\t\t\t\t\t\t<li class=\"block-case-intro__category-item\">\n\t\t\t\t\t\tMarca y Medios\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<li class=\"block-case-intro__category-item\">\n\t\t\t\t\t\tTransformaci\u00f3n con IA\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t<\/ul>\n\t\t<\/div>\n\t\n\t<p\tclass=\"text text-sans-48 block-case-intro__title js-block-case-intro-title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" data-animation-stagger=\"0.005\" >Para el <a href=\"https:\/\/aiff.runwayml.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Festival de Cine Runway AI 2024<\/a>, Coca-Cola desafi\u00f3 al equipo de DOGSTUDIO\/DEPT\u00ae a pensar en grande y a romper los l\u00edmites del storytelling asistido por IA.<\/p><p\tclass=\"text text-sans-24 block-case-intro__text js-block-case-intro-text\"\n\tdata-animation=\"slideFade\" data-animation-target=\"paragraphs\" data-animation-delay=\"0.1\" >Con total libertad creativa para explorar lo que es posible cuando la IA se encuentra con el ingenio humano, exploramos diferentes enfoques para la creaci\u00f3n de films con IA.<br><br>El resultado fueron dos cortometrajes visualmente impresionantes: &#8220;Neon Nights&#8221; para Coca-Cola y &#8220;The Ripple Effect&#8221; para Minute Maid, cada uno tra\u00eddo a la vida a trav\u00e9s de un proceso creativo \u00fanico.<\/p><\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"center\"\n>\n\t<p\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Dos marcas, dos enfoques distintivos<\/p>\n\t\t\t\t\t<div\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"js-block-assets-and-copy-video\"\n\t\t\t\t\t\t\tdata-plyr-provider=\"vimeo\"\n\t\t\t\t\t\t\tdata-plyr-embed-id=\"1021360563\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t><\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy has-less-t-space\"\n\tdata-variant=\"center-aligned-asset\"\n\tdata-content-align=\"center\"\n>\n\t<p\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Neon Nights<\/p><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>Una aventura llena de energ\u00eda ambientada en un paisaje urbano brillante y nost\u00e1lgico, la historia de &#8220;Neon Nights&#8221; comenz\u00f3 con un storyboard dibujado a mano. Esbozamos meticulosamente cada escena y las adaptamos en un animatic preliminar para sentar las bases del resto del trabajo impulsado por IA.<\/p><\/div>\n\t\t\t\t\t<div\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"js-block-assets-and-copy-video\"\n\t\t\t\t\t\t\tdata-plyr-provider=\"vimeo\"\n\t\t\t\t\t\t\tdata-plyr-embed-id=\"1062081048\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t><\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"center\"\n>\n\t<div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>A partir de ah\u00ed, construimos un intrincado mundo 3D inspirado en claymation, transformando los bocetos en animaci\u00f3n utilizando ComfyUI, OpenArt y Magnific AI. Pero solo con la IA no era suficiente.<br><br>Cada fotograma requer\u00eda intervenci\u00f3n manual, desde el escalado de im\u00e1genes hasta el perfeccionamiento de la profundidad cinematogr\u00e1fica de cada toma. Utilizamos refinamientos en Photoshop para limpiar los artefactos, las t\u00e9cnicas in-painting de Firefly para corregir inconsistencias y la composici\u00f3n tradicional para dar vida a los detalles de este mundo tan complejo.<\/p><\/div>\n\t\t\t\t\t<div\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"js-block-assets-and-copy-video\"\n\t\t\t\t\t\t\tdata-plyr-provider=\"vimeo\"\n\t\t\t\t\t\t\tdata-plyr-embed-id=\"1062081607\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t><\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"center\"\n>\n\t<p\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >The Ripple Effect<\/p><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>Un film vibrante y conmovedor sobre el poder de la conexi\u00f3n humana, &#8220;The Ripple Effect&#8221; sigui\u00f3 un camino diferente para llegar a su realizaci\u00f3n. Comenzamos con material de video en vivo filmado por nuestro equipo en un autob\u00fas de Chicago. Al centrarnos en capturar momentos humanos espont\u00e1neos, pudimos capturar las expresiones sutiles y los movimientos naturales que dieron vida a la historia.<\/p><\/div>\n\t\t\t\t\t<div\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"js-block-assets-and-copy-video\"\n\t\t\t\t\t\t\tdata-plyr-provider=\"vimeo\"\n\t\t\t\t\t\t\tdata-plyr-embed-id=\"1048624057\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t><\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"center-aligned-asset\"\n\tdata-content-align=\"center\"\n>\n\t\n\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/02\/minute-maid-ai-stortboard-white.jpg\"\n\t\t\t\t\talt=\"Minute Maid AI Storyboard\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"center-aligned-asset\"\n\tdata-content-align=\"end\"\n>\n\t<div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>El footage en video se convirti\u00f3 en la base de la est\u00e9tica inspirada en el dibujo a mano del film, proporcionando una referencia instant\u00e1nea para escenas complejas con relaciones espaciales reales y gestos que habr\u00edan sido dif\u00edciles de lograr con animaci\u00f3n cuadro por cuadro.<\/p><\/div>\n\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/02\/minute-maid-ai-art.jpg\"\n\t\t\t\t\talt=\"Minute maid ai art\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"copy-only\"\n\tdata-content-align=\"end\"\n>\n\t<div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>Luego recurrimos a una variedad de herramientas de IA para refinar los visuales, a\u00f1adiendo flujos de color din\u00e1micos y transiciones suaves para reforzar el tono emocional positivo de la historia. El resultado final equilibr\u00f3 la eficiencia de la IA con la atenci\u00f3n al detalle de nuestro equipo, asegurando que la calidez y la espontaneidad de los momentos humanos reales se mantuvieran intactas.<\/p><\/div>\n\t\n\t<\/div>\n\n<div\n\tclass=\"block-title-block-carousel js-block-title-block-carousel\"\n\t\tdata-nav-aria-label=\"Item %d\"\n\t\tdata-nav-aria-active-label=\"Item %d (active)\"\n\tdata-animation=\"slide-fade\"\n\tdata-animation-target=\"inner-items\"\n\tdata-animation-delay=\"0.15\"\n\tdata-animation-stagger=\"0.15\"\n>\n\t\n\t<div class=\"block-title-block-carousel__carousel js-block-title-block-carousel-carousel embla\">\n\t\t<div class=\"embla__container\">\n\t\t\t<div\n\t\tclass=\"image-wrap block-title-block-carousel__image-wrap embla__slide\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/03\/image-1.jpg\"\n\t\t\t\tclass=\"image block-title-block-carousel__image\"\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><div\n\t\tclass=\"image-wrap block-title-block-carousel__image-wrap embla__slide\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/03\/image-2.jpg\"\n\t\t\t\tclass=\"image block-title-block-carousel__image\"\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><div\n\t\tclass=\"image-wrap block-title-block-carousel__image-wrap embla__slide\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/03\/image-3.jpg\"\n\t\t\t\tclass=\"image block-title-block-carousel__image\"\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div>\t\t<\/div>\n\n\t\t<div class=\"block-title-block-carousel__nav-controls embla__controls\">\n\t\t\t<div class=\"block-title-block-carousel__nav-dots embla__dots\"><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<div\n\tclass=\"block-title-block-carousel js-block-title-block-carousel\"\n\t\tdata-nav-aria-label=\"Item %d\"\n\t\tdata-nav-aria-active-label=\"Item %d (active)\"\n\tdata-animation=\"slide-fade\"\n\tdata-animation-target=\"inner-items\"\n\tdata-animation-delay=\"0.15\"\n\tdata-animation-stagger=\"0.15\"\n>\n\t<p\tclass=\"text text-sans-48 block-title-block-carousel__title js-block-title-block-carousel-title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Una muestra de imaginaci\u00f3n amplificada por IA<\/p><p\tclass=\"text text-sans-24 block-title-block-carousel__text js-block-title-block-carousel-text\"\n\tdata-animation=\"slideFade\" data-animation-target=\"paragraphs\" data-animation-stagger=\"0.01\" >Dar vida a estos films requiri\u00f3 combinar 12 herramientas de IA generativa diferentes, modelos personalizados y t\u00e9cnicas de animaci\u00f3n tradicionales.<br><br>Los animatics dibujados a mano de Neon Nights se transformaron a trav\u00e9s de un pipeline personalizado de ComfyUI usando AnimateDiff, LoRAs y SDXL para lograr un aspecto rico e inspirado en claymation.<br><br>Mientras tanto, el footage en vivo de Ripple Effect fue transformado y estilizado utilizando un LoRA personalizado, ComfyUI y After Effects como base, demostrando que la IA funciona mejor cuando se fundamenta en emociones humanas genuinas.<br><br>En m\u00e1s de 600 horas de producci\u00f3n construimos un proceso en el que la IA aceler\u00f3 los flujos de trabajo, pero la experiencia humana sigui\u00f3 siendo esencial para dar forma a los productos finales. Juntos, los films establecieron un nuevo referente para la <a href=\"https:\/\/www.deptagency.com\/latam\/soluciones\/transformacion-con-ia\/\" target=\"_blank\" rel=\"noreferrer noopener\">animaci\u00f3n asistida por IA<\/a>, demostrando que la IA no es un reemplazo directo de la creatividad, sino una herramienta incre\u00edble que la potencia en colaboraci\u00f3n con la intuici\u00f3n y el arte humanos.<\/p>\n\t<div class=\"block-title-block-carousel__carousel js-block-title-block-carousel-carousel embla\">\n\t\t<div class=\"embla__container\">\n\t\t\t<div\n\t\tclass=\"image-wrap block-title-block-carousel__image-wrap embla__slide\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/03\/image.jpg\"\n\t\t\t\tclass=\"image block-title-block-carousel__image\"\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><div\n\t\tclass=\"image-wrap block-title-block-carousel__image-wrap embla__slide\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/03\/Rectangle-17002.jpg\"\n\t\t\t\tclass=\"image block-title-block-carousel__image\"\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><div\n\t\tclass=\"image-wrap block-title-block-carousel__image-wrap embla__slide\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/03\/image-1-1.jpg\"\n\t\t\t\tclass=\"image block-title-block-carousel__image\"\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><div\n\t\tclass=\"image-wrap block-title-block-carousel__image-wrap embla__slide\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/03\/Rectangle-17004.jpg\"\n\t\t\t\tclass=\"image block-title-block-carousel__image\"\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><div\n\t\tclass=\"image-wrap block-title-block-carousel__image-wrap embla__slide\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/03\/Rectangle-17005.jpg\"\n\t\t\t\tclass=\"image block-title-block-carousel__image\"\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><div\n\t\tclass=\"image-wrap block-title-block-carousel__image-wrap embla__slide\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/03\/image-2-1.jpg\"\n\t\t\t\tclass=\"image block-title-block-carousel__image\"\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div>\t\t<\/div>\n\n\t\t<div class=\"block-title-block-carousel__nav-controls embla__controls\">\n\t\t\t<div class=\"block-title-block-carousel__nav-dots embla__dots\"><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":40,"featured_media":4284503,"template":"","meta":{"_acf_changed":false,"es_utils_meta_schema":"","member_job_title":"","member_linkedin_url":"","dept_alt_featured_image":{"id":4283847,"url":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/03\/COCACOLA_Featured_4_5.jpg"},"dept_algolia_noindex":false,"dept_algolia_featured":false,"dept_accent_color":"#E53238","dept_next_case_accent_color":"","dept_case_video":{"type":"local","id":4283932,"url":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/03\/Coca-Cola_Dogstudio_Dept.mp4","mime":"video\/mp4"},"footnotes":""},"client":[42140],"case-category":[42725,42738],"award":[],"person":[25074],"case-industry":[42732],"class_list":["post-4284007","case","type-case","status-publish","has-post-thumbnail","hentry"],"acf":{"dept_is_3q_page":false,"dept_current_cpt_partner":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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