{"id":4283572,"date":"2025-02-25T20:05:53","date_gmt":"2025-02-25T18:05:53","guid":{"rendered":"https:\/\/www.deptagency.com\/?post_type=case&#038;p=4283572"},"modified":"2025-11-27T13:26:25","modified_gmt":"2025-11-27T11:26:25","slug":"dando-vida-a-los-selfies-con-ia","status":"publish","type":"case","link":"https:\/\/www.deptagency.com\/latam\/case\/dando-vida-a-los-selfies-con-ia\/","title":{"rendered":"Dando vida a los selfies con IA"},"content":{"rendered":"<div class=\"block-case-intro-title\">\n\t<p\tclass=\"text text-sans-128 block-case-intro-title__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Tecate<\/p><p\tclass=\"text text-sans-48 block-case-intro-title__text\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Dando vida a los selfies con IA<\/p><\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"center\"\n>\n\t\n\t\t\t\t\t<div\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"js-block-assets-and-copy-video\"\n\t\t\t\t\t\t\tdata-plyr-provider=\"vimeo\"\n\t\t\t\t\t\t\tdata-plyr-embed-id=\"1058314744\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t><\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t<\/div>\n\n<div class=\"block-case-intro js-block-case-intro\">\n\t\t\t<div class=\"block-case-intro__category-container\">\n\t\t\t<p\n\t\t\t\tclass=\"block-case-intro__category-header text-sans-16\"\n\t\t\t\tdata-animation=\"slide-fade\"\n\t\t\t\tdata-animation-delay=\"0.25\"\n\t\t\t>\n\t\t\t\t(&nbsp;&nbsp;Servicios&nbsp;&nbsp;)\n\t\t\t<\/p>\n\n\t\t\t<ul\n\t\t\t\tclass=\"block-case-intro__category-list text-sans-14 js-block-case-intro-category-list\"\n\t\t\t\tdata-animation=\"slide-fade\"\n\t\t\t\tdata-animation-target=\"inner-items\"\n\t\t\t\tdata-animation-delay=\"0.5\"\n\t\t\t\tdata-animation-stagger=\"0.1\"\n\t\t\t>\n\t\t\t\t\t\t\t\t\t<li class=\"block-case-intro__category-item\">\n\t\t\t\t\t\tMarca y Medios\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<li class=\"block-case-intro__category-item\">\n\t\t\t\t\t\tTransformaci\u00f3n con IA\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t<\/ul>\n\t\t<\/div>\n\t\n\t<p\tclass=\"text text-sans-48 block-case-intro__title js-block-case-intro-title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" data-animation-stagger=\"0.005\" >For the 2024 Tecate Pa&#8217;l Norte festival, Tecate wanted to delight festival-goers with an unforgettable experience.\u00a0<\/p><p\tclass=\"text text-sans-24 block-case-intro__text js-block-case-intro-text\"\n\tdata-animation=\"slideFade\" data-animation-target=\"paragraphs\" data-animation-delay=\"0.1\" >Drawing inspiration from the attendees, event, and Tecate, DOGSTUDIO\/DEPT\u00ae launched Tecate Selfie, a generative experience transforming humble selfies into branded artwork.<\/p><\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"center-aligned-asset\"\n\tdata-content-align=\"center\"\n>\n\t\n\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/02\/tecate-selfie-wall-at-festival.webp\"\n\t\t\t\t\talt=\"Tecate selfie wall at festival\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"fifty-fifty-asset\"\n\tdata-content-align=\"center\"\n>\n\t<h2\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Bringing fans to the main stage<\/h2><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>The heart of Tecate Selfie is simple: engage festival-goers in celebration with Tecate and Pa\u2019l Norte.\u00a0<br><br>DOGSTUDIO\/DEPT\u00ae managed the experience, from the initial concept to the final art. A special set of Tecate cans was produced for the festival, inviting participants to submit their selfies through a simple QR code.\u00a0<\/p><\/div>\n\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/02\/tecate-pal-norte.jpg\"\n\t\t\t\t\talt=\"Tecate festival 2024\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media is-first\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/02\/tecate-art-inspo.jpg\"\n\t\t\t\t\talt=\"Tecate art inspo\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media is-second\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"center-aligned-asset\"\n\tdata-content-align=\"start\"\n>\n\t<div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>From there, users could snap a selfie, upload it to the platform, and customize the level of embellishment (<em>safe<\/em>, <em>creative<\/em>, or <em>ludicrous<\/em>). <br><br>These AI-enhanced selfies were then featured as part of a dynamic collage on the big screens during set changes, giving festival-goers the thrill of seeing themselves as digital art in front of a live audience. Each participant received their own custom AI artwork as a keepsake, along with a customized after-movie showing their portrait on the big screen.<\/p><\/div>\n\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/02\/tecate-selfie-personalization.jpg\"\n\t\t\t\t\talt=\"Tecate selfie personalization\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"start\"\n>\n\t<h2\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >The beauty of wild posting<\/h2><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>For the visual style, we drew inspiration from street wildposting and digital painting, aiming to capture the high-energy, bold vibe of Pa\u2019l Norte.\u00a0<br><br>The AI creation process began with MidJourney, where we explored various styles and color palettes that would feel cohesive. ComfyUI and Leonardo.ai helped us explore brushstrokes and duotone scenes that matched the festival\u2019s aesthetic. This workflow allowed us to create art that felt personal yet unified, bringing fans and the festival together in a single creative expression.<br><\/p><\/div>\n\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/02\/tecate-selfie-collage.webp\"\n\t\t\t\t\talt=\"Tecate selfie collage\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"center-aligned-asset\"\n\tdata-content-align=\"center\"\n>\n\t<h2\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Celebrating creativity with AI and connection<\/h2><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>Tecate Selfie shows how interactive design has the power to bring fans closer to the brands they love.\u00a0<br><br>By using AI to celebrate each participant\u2019s individuality, we created a shared experience that extended beyond the screen. The project showed us that AI can amplify human connection in unexpected ways, transforming a simple selfie into a moment of celebration and creativity. Ultimately, Tecate Selfie reminded us that, when crafted thoughtfully, <a href=\"https:\/\/www.deptagency.com\/solutions\/ai-transformation\/\">AI can help build memorable<\/a>, brand-driven experiences that resonate with audiences long after the festival ends.<\/p><\/div>\n\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/02\/tecate-selfie-art-inspo.webp\"\n\t\t\t\t\talt=\"Tecate selfie art inspo\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\n\t<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":40,"featured_media":4282474,"template":"","meta":{"_acf_changed":false,"es_utils_meta_schema":"","member_job_title":"","member_linkedin_url":"","dept_alt_featured_image":[],"dept_algolia_noindex":false,"dept_algolia_featured":false,"dept_accent_color":"#6340CB","dept_next_case_accent_color":"","dept_case_video":{"type":"local","id":4283105,"url":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/02\/tecate-selfie-short-video.mp4","mime":"video\/mp4"},"footnotes":""},"client":[42798],"case-category":[42725,42738],"award":[],"person":[25074],"case-industry":[42732],"class_list":["post-4283572","case","type-case","status-publish","has-post-thumbnail","hentry"],"acf":{"dept_is_3q_page":false,"dept_current_cpt_partner":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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