{"id":4270795,"date":"2021-07-02T09:59:00","date_gmt":"2021-07-02T07:59:00","guid":{"rendered":"https:\/\/www.deptagency.com\/case\/an-experience-like-nowhere-else\/"},"modified":"2022-02-10T17:39:51","modified_gmt":"2022-02-10T17:39:51","slug":"an-experience-like-nowhere-else","status":"publish","type":"case","link":"https:\/\/www.deptagency.com\/latam\/case\/an-experience-like-nowhere-else\/","title":{"rendered":"An experience like nowhere else"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\n<\/button>\n\t\tAscot Racecourse\t<\/h2>\n\t\tAn experience like nowhere else\t<\/h1><\/div>\n\n
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\n\t\n\t\tFamous for its ties to the Royal Family and rich history of hosting world-class horse racing tournaments, Ascot is a legacy brand in the equestrian community. Since 1711, the iconic racecourse has evolved into two, year-round race tracks, a popular filming location and focal point for hospitality. Royal Ascot is Britain\u2019s most popular race meeting, with \u00a37.3m in prize money and welcoming 300,000 racegoers across five days each year.\t<\/p><\/div>\n\n
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\n\t\t\n\t\tTransforming brand perception\t<\/h2>\n\t\t\t\t\t
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\n\t\tAscot Racecourse came to DEPT\u00ae with a unique challenge; they had a best-in-class venue with global brand recognition, but their digital presence was far behind where they wanted it to be. With years of legacy content, functionality and an overwhelming amount information, our teams took on the challenge of completely reconstructing the Ascot online experience.
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\n\t\tThis involved redefining Ascot\u2019s digital brand positioning with the release of a new website. The platform captures the vibrancy and dynamism of the racecourse, whilst delivering website visitors with a clear guide to the venue etiquette. An exploratory online experience is achieved through sleek user-journeys, seamlessly integrating with Ascot\u2019s back-of-house systems and infrastructure, whilst providing a stunning website experience.


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