{"id":4270786,"date":"2021-07-03T05:57:00","date_gmt":"2021-07-03T03:57:00","guid":{"rendered":"https:\/\/www.deptagency.com\/case\/global-e-commerce-transformation\/"},"modified":"2025-07-29T11:03:01","modified_gmt":"2025-07-29T09:03:01","slug":"global-e-commerce-transformation","status":"publish","type":"case","link":"https:\/\/www.deptagency.com\/latam\/case\/global-e-commerce-transformation\/","title":{"rendered":"Global e-commerce transformation"},"content":{"rendered":"<div class=\"block-case-intro-title\">\n\t<p\tclass=\"text text-sans-128 block-case-intro-title__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >GANT<\/p><p\tclass=\"text text-sans-48 block-case-intro-title__text\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Global e-commerce transformation<\/p><\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"center\"\n>\n\t\n\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2023\/08\/Gant-global-ecommerce-transformation.jpg\"\n\t\t\t\t\talt=\"Two models stand wearing bold, tropical print outfits with red accessories.\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\n\t<\/div>\n\n<div class=\"block-case-intro js-block-case-intro\">\n\t\t\t<div class=\"block-case-intro__category-container\">\n\t\t\t<p\n\t\t\t\tclass=\"block-case-intro__category-header text-sans-16\"\n\t\t\t\tdata-animation=\"slide-fade\"\n\t\t\t\tdata-animation-delay=\"0.25\"\n\t\t\t>\n\t\t\t\t(&nbsp;&nbsp;Servicios&nbsp;&nbsp;)\n\t\t\t<\/p>\n\n\t\t\t<ul\n\t\t\t\tclass=\"block-case-intro__category-list text-sans-14 js-block-case-intro-category-list\"\n\t\t\t\tdata-animation=\"slide-fade\"\n\t\t\t\tdata-animation-target=\"inner-items\"\n\t\t\t\tdata-animation-delay=\"0.5\"\n\t\t\t\tdata-animation-stagger=\"0.1\"\n\t\t\t>\n\t\t\t\t\t\t\t\t\t<li class=\"block-case-intro__category-item\">\n\t\t\t\t\t\tComercio\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t<\/ul>\n\t\t<\/div>\n\t\n\t<p\tclass=\"text text-sans-24 block-case-intro__text js-block-case-intro-text\"\n\tdata-animation=\"slideFade\" data-animation-target=\"paragraphs\" data-animation-delay=\"0.1\" >Going live with a brand new e-commerce system and a whole new design \u2013 in just five months. This challenge was one that DEPT\u00ae willingly accepted on behalf of fashion label GANT. We took a pragmatic approach to the issues at hand: getting the webshop live as soon as possible; continuing (a still ongoing) redesign project, and developing a new rollout. The result is a future-ready webshop that fits GANT\u2019s contemporary character perfectly.<\/p><\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"center\"\n>\n\t\n\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/06\/Gant.png\"\n\t\t\t\t\talt=\"Screen portraying Gant website\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"center\"\n>\n\t<p\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Stay curious<\/p><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t><a href=\"https:\/\/www.gant.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">GANT<\/a>\u00a0is driven by the belief that one should \u2018Never Stop Learning\u2019. This concept created the base on which this successful clothing brand was built, ever since it was founded in 1949. Staying curious, learning more, and being open to new ideas and views; this is what it\u2019s all about, according to GANT. It is no surprise that they express this belief in their fashion and the accompanying campaigns, in which being inclusive is the main focal point.<br><br>Despite GANT already having a powerful online presence, they wished to develop themselves further in the digital field. Up until then, they used multiple types of software, and their webshop did not portray GANT\u2019s\u00a0<a href=\"https:\/\/www.deptagency.com\/latam\/service\/brand-campaigns-content\/brand-identity\/\" target=\"_blank\" rel=\"noreferrer noopener\">identity<\/a>; one which they are so proud of.<br><br>Covid-19 has only increased the importance of a robust online presence; the lockdown forced physical shops to shut their doors and drove retailers to solely sell their wares online. It was time for GANT to stand out by giving the webshop a new design, whilst simultaneously ensuring the website stayed future-ready by switching to one single software system.<\/p><\/div>\n\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/06\/Visual-Light-33-scaled.jpg\"\n\t\t\t\t\talt=\"Website showcased in desktop and mobile format\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"copy-only\"\n\tdata-content-align=\"center\"\n>\n\t<p\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Ready for the future with Salesforce Commerce Cloud<\/p><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>DEPT\u00ae started with GANT\u2019s webshop migration to\u00a0<a href=\"https:\/\/www.deptagency.com\/latam\/partner\/salesforce-2\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce<\/a>\u00a0Commerce Cloud (SFCC) in the summer of 2020. To keep the time-to-market as short as possible, we needed to find a middle ground between our ambitions, those of GANT, and the correct implementation of the Salesforce Commerce Cloud technology.<br><br>We identified that the core priority for GANT was the\u00a0<a href=\"https:\/\/www.deptagency.com\/latam\/service\/technology-engineering\/ecommerce-platforms\/\" target=\"_blank\" rel=\"noreferrer noopener\">commerce platform<\/a>\u00a0migration and technical implementation. With such a short time frame for launch, we prioritised the technical delivery of the website, with the design refresh to be delivered in phase two. This helped us to ensure the design was given the attention it deserved and enabled us to implement the new look in the best way possible.<\/p><\/div>\n\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"copy-only\"\n\tdata-content-align=\"start\"\n>\n\t<p\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" > The webshop is \u2013 literally \u2013 a master of all trades<\/p><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>The first webshop, created for the DACH region consisting of Germany, Austria, and Switzerland, was transferred from Magento 1 to SFCC. This took place at the beginning of December 2020. The Nordics webshop is currently still running on Phoenix, but will be converted to SFCC in Q2 2021. The challenge here is GANT\u2019s CRM system, which is currently connected to a loyalty program on Salesforce Service Cloud.<br><br>We dare to say that every type of payment is accepted on the GANT webshop (okay, almost every type, paying via Bitcoin is still something for the future). However, that future does seem to be closing in on us fast.<br><br>Alongside standard payment methods via Ayden, such as credit card, Paypal and Klarna, it is also possible to pay in advance and shop with credit. This last option is facilitated by Boniversum, a system that does a credit score check on the customers wanting to use this payment method.<br><br>Alongside the transfer to Salesforce Commerce Cloud, GANT\u2019s e-commerce platform has also been expanded with the Salesforce Order Management System, which aids order processing. The system also helps with other issues such as \u201cClick &amp; Collect\u201d (buy online, pick up in store), returns, and exchanges.<br><br>GANT: \u201cIt has become a lot easier to manage the website content and implement changes. From a UX perspective, the customer journey on the website has improved enormously. \u201d<\/p><\/div>\n\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"center\"\n>\n\t<p\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >A worldwide digital strategy<\/p><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>Through exceptional and bilateral collaboration, in which open communication had a central role, we have quickly created an innovative e-commerce webshop that will be rolled out in 14 countries as a first round. From there, we will expand the Customer Relationship Management (CRM) program further so that GANT can deliver a centralised worldwide digital strategy.<\/p>\n<h3\tclass=\"text text-sans-48 block-text__text\"\n\t>Experience the <a href=\"https:\/\/www.gant.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">website<\/a><\/h3>\n<\/div>\n\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/06\/Visual-Light-45-scaled.jpg\"\n\t\t\t\t\talt=\"A collage of fashion website screens displays various men\u2019s clothing items, models, and shopping categories\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\n\t<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":40,"featured_media":4270788,"template":"","meta":{"_acf_changed":false,"es_utils_meta_schema":"","member_job_title":"","member_linkedin_url":"","dept_alt_featured_image":[],"dept_algolia_noindex":false,"dept_algolia_featured":false,"dept_accent_color":"#1027EF","dept_next_case_accent_color":"","dept_case_video":{"type":"local"},"footnotes":""},"client":[997],"case-category":[42723],"award":[],"person":[222],"case-industry":[42726,42727],"class_list":["post-4270786","case","type-case","status-publish","has-post-thumbnail","hentry"],"acf":{"dept_is_3q_page":false,"dept_current_cpt_partner":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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