{"id":4270644,"date":"2021-04-01T10:08:39","date_gmt":"2021-04-01T08:08:39","guid":{"rendered":"https:\/\/www.deptagency.com\/case\/personalised-platform-content-using-aem\/"},"modified":"2025-06-27T16:22:03","modified_gmt":"2025-06-27T14:22:03","slug":"contenido-personalizado-de-la-plataforma-usando-aem","status":"publish","type":"case","link":"https:\/\/www.deptagency.com\/latam\/case\/contenido-personalizado-de-la-plataforma-usando-aem\/","title":{"rendered":"Contenido personalizado de la plataforma usando AEM"},"content":{"rendered":"<div class=\"block-case-intro-title\">\n\t<p\tclass=\"text text-sans-128 block-case-intro-title__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Liberty Global<\/p><p\tclass=\"text text-sans-48 block-case-intro-title__text\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Contenido personalizado de la plataforma usando AEM<\/p><\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"center\"\n>\n\t\n\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/07\/iStock-1216207312-scaled.jpg\"\n\t\t\t\t\talt=\"Video call from grandparents\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\n\t<\/div>\n\n<div class=\"block-case-intro js-block-case-intro\">\n\t\t\t<div class=\"block-case-intro__category-container\">\n\t\t\t<p\n\t\t\t\tclass=\"block-case-intro__category-header text-sans-16\"\n\t\t\t\tdata-animation=\"slide-fade\"\n\t\t\t\tdata-animation-delay=\"0.25\"\n\t\t\t>\n\t\t\t\t(&nbsp;&nbsp;Servicios&nbsp;&nbsp;)\n\t\t\t<\/p>\n\n\t\t\t<ul\n\t\t\t\tclass=\"block-case-intro__category-list text-sans-14 js-block-case-intro-category-list\"\n\t\t\t\tdata-animation=\"slide-fade\"\n\t\t\t\tdata-animation-target=\"inner-items\"\n\t\t\t\tdata-animation-delay=\"0.5\"\n\t\t\t\tdata-animation-stagger=\"0.1\"\n\t\t\t>\n\t\t\t\t\t\t\t\t\t<li class=\"block-case-intro__category-item\">\n\t\t\t\t\t\tExperiencia del Cliente\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<li class=\"block-case-intro__category-item\">\n\t\t\t\t\t\tMarca y Medios\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<li class=\"block-case-intro__category-item\">\n\t\t\t\t\t\tTecnolog\u00eda y Datos\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t<\/ul>\n\t\t<\/div>\n\t\n\t<p\tclass=\"text text-sans-48 block-case-intro__title js-block-case-intro-title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" data-animation-stagger=\"0.005\" >Liberty Global es una empresa l\u00edder mundial en televisi\u00f3n y telecomunicaciones con m\u00e1s de veintinueve millones de clientes en todo el mundo.<\/p><p\tclass=\"text text-sans-24 block-case-intro__text js-block-case-intro-text\"\n\tdata-animation=\"slideFade\" data-animation-target=\"paragraphs\" data-animation-delay=\"0.1\" >Sus avanzados servicios de internet de banda ancha, voz, video y sus innovadores paquetes de productos ofrecen a millones de personas posibilidades infinitas en el mundo digital.<br><br>La empresa se acerc\u00f3 a DEPT\u00ae y nos pidi\u00f3 dise\u00f1ar, construir y optimizar continuamente sus plataformas de e-commerce utilizando Adobe Experience Manager (AEM).<\/p><\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"center\"\n>\n\t\n\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/07\/iStock-1223832759-1-scaled.jpg\"\n\t\t\t\t\talt=\"man video chatting\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"center\"\n>\n\t<p\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Contenido personalizado para el cliente<\/p><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>La plataforma de e-commerce de Liberty Global gestiona y procesa pedidos en l\u00ednea de m\u00faltiples cat\u00e1logos de productos en diferentes sitios web utilizando AEM. El objetivo principal de la plataforma es ofrecer contenido rico y personalizado dentro de un proceso de pedido intuitivo. Desde la perspectiva del usuario, realizar un pedido es sencillo, pero detr\u00e1s de escena, lxs desarrolladorxs han creado un conjunto complejo de reglas para garantizar que los c\u00f3digos de producto \u00fanicos se almacenen con precisi\u00f3n. Junto con Liberty Global, DEPT\u00ae eligi\u00f3 <a href=\"https:\/\/www.deptagency.com\/partner\/adobe-experience-manager\/\" target=\"_blank\" rel=\"noreferrer noopener\">Adobe Experience Manager<\/a> como la mejor herramienta para entregar contenido personalizado a lxs clientes de la empresa.<\/p><\/div>\n\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/07\/iStock-1200542020-1-scaled.jpg\"\n\t\t\t\t\talt=\"grandpa on iPad with headphones on\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"copy-only\"\n\tdata-content-align=\"center\"\n>\n\t<p\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Las ventajas de AEM<\/p><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>AEM es un sistema de gesti\u00f3n de contenidos de Adobe Experience Cloud. Como Specialized Bronze partner de AEM, DEPT\u00ae cuenta con a\u00f1os de experiencia profunda en todos los productos de Adobe, incluido AEM. Dada nuestra estrecha colaboraci\u00f3n y experiencia, fue l\u00f3gico utilizar AEM para Liberty Global.<br><br>AEM es reconocido como un CMS fiable y completo. Cuenta con una interfaz muy f\u00e1cil de usar, potentes capacidades para gestionar sitios e idiomas de m\u00faltiples pa\u00edses, manteniendo siempre una visi\u00f3n general. Una soluci\u00f3n ideal para grandes empresas internacionales como Liberty Global.<br><br>La completa suite Adobe Experience Cloud consta de m\u00faltiples productos de marketing Best of Breed, que pueden usarse de forma independiente o integrarse con AEM. Adobe Analytics es una alternativa completa a Google Analytics 360 y ofrece a las empresas informaci\u00f3n en tiempo real sobre lxs datos de clientes, que puede ser aprovechada directamente en combinaci\u00f3n con AEM. Con Adobe Target, un sitio web puede convertirse en una m\u00e1quina de marketing, gracias a la personalizaci\u00f3n impulsada por IA y potentes pruebas A\/B y multivariantes en todos los canales.<br><br>En el caso de Liberty Global, las ventajas de AEM, como la escalabilidad, los extensos servicios en la nube, la facilidad de uso y la posibilidad de contenido personalizado, se han aprovechado plenamente en las mejoras de la plataforma.<\/p><\/div>\n\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"copy-only\"\n\tdata-content-align=\"center\"\n>\n\t<p\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Resultados<\/p><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>Ayudamos a Liberty Global a dar pasos importantes en el mundo digital, y el uso de AEM result\u00f3 ser la elecci\u00f3n adecuada desde el punto de vista t\u00e9cnico. Sus ventas aumentaron gracias a la implementaci\u00f3n exitosa de una base comercial compleja. Esto le permiti\u00f3 a la empresa ofrecer ofertas personalizadas a sus clientes, lo que les permiti\u00f3 mantenerse por delante de la competencia.<\/p><\/div>\n\t\n\t<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":40,"featured_media":4270646,"template":"","meta":{"_acf_changed":false,"es_utils_meta_schema":"","member_job_title":"","member_linkedin_url":"","dept_alt_featured_image":[],"dept_algolia_noindex":false,"dept_algolia_featured":false,"dept_accent_color":"#1027EF","dept_next_case_accent_color":"","dept_case_video":{"type":"local"},"footnotes":""},"client":[129],"case-category":[42724,42725,42731],"award":[],"person":[515],"case-industry":[42740,42728],"class_list":["post-4270644","case","type-case","status-publish","has-post-thumbnail","hentry"],"acf":{"dept_is_3q_page":false,"dept_current_cpt_partner":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Contenido personalizado de la plataforma usando AEM - 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