{"id":4270485,"date":"2024-10-09T14:55:00","date_gmt":"2024-10-09T12:55:00","guid":{"rendered":"https:\/\/www.deptagency.com\/case\/invitando-al-mundo-a-detenerse-y-derretirse-con-pizza-hut\/"},"modified":"2025-06-23T09:44:49","modified_gmt":"2025-06-23T07:44:49","slug":"invitando-al-mundo-a-detenerse-y-derretirse-con-pizza-hut","status":"publish","type":"case","link":"https:\/\/www.deptagency.com\/latam\/case\/invitando-al-mundo-a-detenerse-y-derretirse-con-pizza-hut\/","title":{"rendered":"Invitando al mundo a detenerse y derretirse con Pizza Hut"},"content":{"rendered":"<div class=\"block-case-intro-title\">\n\t<p\tclass=\"text text-sans-128 block-case-intro-title__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Pizza Hut<\/p><p\tclass=\"text text-sans-48 block-case-intro-title__text\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Invitando al mundo a detenerse y derretirse con Pizza Hut<\/p><\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"center\"\n>\n\t\n\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/10\/man-biting-into-slice-of-pizza.jpg\"\n\t\t\t\t\talt=\"A young man with a nose ring bites into a slice of pizza, the sun brightening his face\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\n\t<\/div>\n\n<div class=\"block-case-intro js-block-case-intro\">\n\t\t\t<div class=\"block-case-intro__category-container\">\n\t\t\t<p\n\t\t\t\tclass=\"block-case-intro__category-header text-sans-16\"\n\t\t\t\tdata-animation=\"slide-fade\"\n\t\t\t\tdata-animation-delay=\"0.25\"\n\t\t\t>\n\t\t\t\t(&nbsp;&nbsp;Servicios&nbsp;&nbsp;)\n\t\t\t<\/p>\n\n\t\t\t<ul\n\t\t\t\tclass=\"block-case-intro__category-list text-sans-14 js-block-case-intro-category-list\"\n\t\t\t\tdata-animation=\"slide-fade\"\n\t\t\t\tdata-animation-target=\"inner-items\"\n\t\t\t\tdata-animation-delay=\"0.5\"\n\t\t\t\tdata-animation-stagger=\"0.1\"\n\t\t\t>\n\t\t\t\t\t\t\t\t\t<li class=\"block-case-intro__category-item\">\n\t\t\t\t\t\tMarca y Medios\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t<\/ul>\n\t\t<\/div>\n\t\n\t<p\tclass=\"text text-sans-48 block-case-intro__title js-block-case-intro-title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" data-animation-stagger=\"0.005\" >Con 19,000 restaurantes en 130 pa\u00edses, Pizza Hut es una de las marcas de pizza m\u00e1s conocidas del mundo. <\/p><p\tclass=\"text text-sans-24 block-case-intro__text js-block-case-intro-text\"\n\tdata-animation=\"slideFade\" data-animation-target=\"paragraphs\" data-animation-delay=\"0.1\" >Adem\u00e1s, tras m\u00e1s de 60 a\u00f1os en el negocio, Pizza Hut se ha ganado la lealtad de sus clientes con nuevos y deliciosos elementos en el men\u00fa y combinaciones de sabores.<br><br>Para dar inicio al lanzamiento de su \u00faltimo producto, \u201cMelts\u201d, Pizza Hut se acerc\u00f3 a DEPT\u00ae para crear una\u00a0<a href=\"https:\/\/www.deptagency.com\/es-ar\/service\/creatividad\/influencer-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">campa\u00f1a integral de concienciaci\u00f3n en redes sociales<\/a>\u00a0con 40 creadores de alto alcance en TikTok e Instagram.<\/p><\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy has-less-t-space\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"start\"\n>\n\t<p\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Los creadores adecuados para el trabajo<\/p><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>Con un plazo de solo dos meses para crear y lanzar la campa\u00f1a, nos sumergimos de inmediato en el Paso 1 del proyecto: encontrar 40 influencers de primer nivel con los que Pizza Hut pudiera asociarse.<br><br>Dada nuestra agenda ajustada, tuvimos que actuar r\u00e1pidamente en nuestra investigaci\u00f3n. Al mismo tiempo, encontrar a los creadores adecuados requer\u00eda una cuidadosa atenci\u00f3n a los detalles. No solo necesit\u00e1bamos encontrar a aquellos cuyos estilos de contenido se alinearan bien con la marca Pizza Hut, sino que tambi\u00e9n deb\u00edamos asegurarnos de que sus personalidades, enfoques y audiencias fueran apropiados.<\/p><\/div>\n\t\t\t\t\t<div\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"js-block-assets-and-copy-video\"\n\t\t\t\t\t\t\tdata-plyr-provider=\"vimeo\"\n\t\t\t\t\t\t\tdata-plyr-embed-id=\"904096688\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t><\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<button\n\t\t\t\t\t\t\tdata-for=\"6cac3c48\"\n\t\t\t\t\t\t\tclass=\"block-assets-and-copy__transcript-button js-block-assets-and-copy-view-transcript text-sans-14\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\tTranscript\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<dialog\n\t\t\t\t\t\t\tid=\"6cac3c48\"\n\t\t\t\t\t\t\tclass=\"block-assets-and-copy__transcript-dialog js-block-assets-and-copy-transcript-dialog\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t<header>\n\t\t\t\t\t\t\t\t<p class=\"text-sans-16\">Transcript<\/p>\n\n\t\t\t\t\t\t\t\t<button class=\"js-block-assets-and-copy-modal-close\">Cerrar<\/button>\n\t\t\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t<p class=\"block-assets-and-copy__transcript-content\">The City&#8217;s Newest Cheese Pull\n\nWhere to get it and how it tastes \u2014 that&#8217;s what we&#8217;re checking out today.\n\nLet&#8217;s go! And a little spoiler up front: it&#8217;s also super affordable.\n\nWe&#8217;re at Pizza Hut at Potsdamer Platz. Since the beginning of October, they&#8217;ve had a new product we want to try today: the so-called Melts.\n\nBasically, it&#8217;s crispy baked dough folded over various fillings. Kind of looks like a pastry pocket.\n\nI tried the vegetarian version of the Melts with bell pepper, pepperoni, and mozzarella filling. On top, there&#8217;s an oregano-parmesan crumble.\n\nOh my god, folks \u2014 I loved it so much! The Melts are super crispy, a little bit spicy, but also slightly sweet thanks to the peppers. And they have the best cheese pull ever.\n\nBut that\u2019s not all: every Melts order comes with a dipping sauce. The vegetarian one comes with a spicy sweet chili sauce. Just dip the Melts right in. It\u2019s seriously delicious. Ten out of ten, folks!\n\nYou can get a pair of Melts with sauce for \u20ac6.90. They were so good \u2014 I even grabbed a few to go.\n\nNow tell me in the comments: have the Melts melted your heart yet? And who are you taking with you to try them?\n\nSee you next time.<\/p>\n\t\t\t\t\t\t<\/dialog>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"end\"\n>\n\t<p\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Objetivos irresistibles<\/p><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>La campa\u00f1a Melts de Pizza Hut Alemania ten\u00eda dos objetivos principales.<br><br>Primero y ante todo, deb\u00edamos aumentar el alcance de la marca y generar conciencia sobre el nuevo plato. Y, con un nombre como Melts, siempre fue claro que la mejor manera de lograr esto era mostrar la deliciosa y pegajosa cremosidad del producto a trav\u00e9s del contenido de los influencers.<br><br>En segundo lugar, tambi\u00e9n quer\u00edamos generar un gran nivel de interacci\u00f3n entre el p\u00fablico objetivo a trav\u00e9s de la campa\u00f1a de influencers. Esto era especialmente importante para Pizza Hut Alemania, que quer\u00eda asegurarse de que la campa\u00f1a fuera altamente visible y al mismo tiempo animara a las personas a participar.<\/p><\/div>\n\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/10\/pizza-hut-melts.jpg\"\n\t\t\t\t\talt=\"Close up of a cheesy, delicious Pizz Hut Melt with tomato dipping sauce.\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy has-less-t-space\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"start\"\n>\n\t<p\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Manteni\u00e9ndose en lo delicioso, evitando lo cursi<\/p><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>En colaboraci\u00f3n con nuestro grupo seleccionado de 40 creadores, ayudamos a generar un total de 51 piezas de contenido individuales en Instagram y TikTok para la campa\u00f1a.<br><br>Para asegurarnos de que el resultado final cumpliera con los objetivos de Pizza Hut, proporcionamos a cada influencer un breve que les otorgaba mucha libertad creativa, un factor crucial para producir contenido de alta calidad y, lo m\u00e1s importante, aut\u00e9ntico.<br><br>Despu\u00e9s de todo, para que cualquier campa\u00f1a en redes sociales funcione, el contenido no puede ser demasiado cursi\u2026 incluso si se trata de un producto que literalmente rebosa de lo aut\u00e9ntico.<br><br>La decisi\u00f3n de priorizar la libertad creativa tambi\u00e9n garantiz\u00f3 que comenz\u00e1ramos con buen pie con cada influencer desde el inicio de nuestro trabajo conjunto, y nuestra comunicaci\u00f3n fue siempre positiva y sencilla.<br><br>Otro componente clave de nuestra estrategia de briefing era enga\u00f1osamente simple pero muy eficaz: el humor. Nos dimos cuenta de que la mejor manera de generar interacci\u00f3n era provocar risas, lo cual result\u00f3 especialmente efectivo para la audiencia de Gen Z y j\u00f3venes Millennials (\u201cZillennials\u201d) de Pizza Hut.<br><br>En \u00faltima instancia, los n\u00fameros que generamos a trav\u00e9s de la campa\u00f1a hablan por s\u00ed mismos.<br><br>Algunos de nuestros resultados m\u00e1s sabrosos:<\/p>\n<ul\n\tclass=\"list text-sans-24 block-list__list\"\n\t>\n\t<li>40 creadores que contribuyeron a la campa\u00f1a y promoci\u00f3n de los nuevos \u2018Melts\u2019.<\/li><li>Alcance de m\u00e1s de 14 millones de seguidores.<\/li><li>Generaci\u00f3n de m\u00e1s de 150,000 interacciones.<\/li><\/ul>\n<\/div>\n\t\n\t<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":40,"featured_media":4270486,"template":"","meta":{"_acf_changed":false,"es_utils_meta_schema":"","member_job_title":"","member_linkedin_url":"","dept_alt_featured_image":[],"dept_algolia_noindex":false,"dept_algolia_featured":false,"dept_accent_color":"#E53238","dept_next_case_accent_color":"","dept_case_video":{"type":"local"},"footnotes":""},"client":[42075],"case-category":[42725],"award":[],"person":[25074],"case-industry":[42727],"class_list":["post-4270485","case","type-case","status-publish","has-post-thumbnail","hentry"],"acf":{"dept_is_3q_page":false,"dept_current_cpt_partner":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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