From our Depsters September 30, 2019
The future of healthcare and what it takes for brands to survive
No doubt that when we say ‘an organisation that tackles innovation to make life better’, you’ll think of Philips. Blake Cahill is senior vice-president and global head of digital marketing and media at Philips and oversees both its B2B and B2C marketing across ten business groups. During Dept Festival, he shared what it will take for brands to survive in the future and the current challenges of brand marketers in this ever-changing world.