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Event on July 12

What B2B can learn from Commerce

Dept Agency

Mobile commerce, speed, personalization and omni-commerce: the B2B industry is doing everything it can to keep up with rapid developments and high customer expectations in e-commerce. But in the jumble of sales channels and underlying processes, you can lose track. In the end, how do you ensure that in the often complex world of B2B you can keep your head above water with this speed and innovation?

During this Talk, the forerunners of B2B commerce will provide you with tons of inspiration. The founders of Spryker, the newest tech platform and headless CMS, talk about their experiences. And Maarten Stramrood, Brenntag’s Chief Digital Officer, discusses the way in which he successfully translated the startup mentality within market leader Brenntag.

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The future of B2B Commerce

Bart Manuel — Co-Founder , Dept

Digital Transformation works out just a bit different within the B2B industry. Customers are looking for the fastest and most familiar way of making purchases. Innovation, creativity and speed are the buzzwords that help you to distinguish yourself as a company. Dept CTO Bart Manuel tells how the most successful B2B parties combine this.

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Tech for amazon-like speed

Alexander Graf — CEO & Founder, Spryker

Customer journeys are becoming more complex and consumers are active on many different screens. How do you reach your customers at all these different digital touchpoints? And how do you deal with challenges such as the internet of things, voice interface and personalized content? Alexander tells you more about it with useful examples.

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Our start-up mentality as a driver for innovation

Maarten Stramrood — Chief Digital Officer, Brenntag

Maarten explains how he managed to create speed within Brenntag with the help of a corporate start-up. How do you keep the balance between trust and speed?

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Become a marketing automation rockstar

Thom Kloet — Lead Digital Consultant (SEA/RTB), Dept

A personalized customer journey is crucial for successful campaigns. But how do you communicate the right message to the right person at the right time? Thom elaborates on how to make smarter use of data and what role marketing automation plays in this.

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