December 08, 2020
Google's Insights About Purpose-Led Marketing
The Covid-19 Pandemic and the Racial Justice movements have recently accelerated brand experimentation with purpose-led marketing. This is more than a fad. PLM has been growing over the past 10+ years, and today two-thirds of consumers are belief-driven buyers who expect brands to lead societal change. In 2020, brands are increasingly exploring how to transform and distinguish themselves amid digital expansion and they will increasingly rely on their “values story” to gain and retain customers.
Cecelia Wogan-Silva, Google’s Chief Creative Advertising & Purpose-Led Marketing Evangelist, leads this session on consumer expectations, responsible media & creative opportunities, as well as potential pitfalls. Cecelia distills an actionable 6-step framework for how Marketers can build their purpose-led strategy to build business and deliver market share.
Join our Google x Dept event on Tuesday, December 8th at 4 PM CET.