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January 29, 2021

How marketers can harness the social media platform

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The video application TikTok is currently unavoidable, in particular when it comes to targeting Generation Z. At the moment there seems to be no way for advertisers and marketers to bypass this platform. But what is it exactly, and what advertising opportunities does it offer companies and agencies?

TikTok was one of the most downloaded apps of 2020 and now boasts over 800 million monthly users, therefore the platform can no longer be ignored. And its playful and personal approach has made it a staple app among Gen Z. So if you want to engage and reach consumers between the ages of 16 to 24, this is where your brand needs to be. And fear not, there are numerous advertising opportunities, from in-feed videos to Brand Takeovers.

Want to know more about how to harness the power of TikTok? Then join us on Friday, January 29th, as our Creative Director Julien Kelsch and our Content Creative Bruce de Kok share tips and tricks as to how your brand can keep its core values while appearing authentic on TikTok. In addition, they will delve into the pros of each advertising opportunity.

Three key takeaways:

  • How can your brand become a loved brand on TikTok?
  • What advertising opportunities does TikTok hold?
  • Client case studies of brands who have launched successful TikTok campaigns and how you can do the same

Join us on 29th January, 11:00 – 12:00 (GMT)/ 12:00 – 13:00 (CET)

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Bruce de Kok Creative, Dept

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Julien Kelch Creative Director, Dept

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Kathrin Schäfer Agency Partnerships Lead, TikTok

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