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May 15, 2020

Dept Talks Live - The secrets behind consumer demand


Every day, we are exposed to up to 10,000 adverts. That’s an average of seven ads pulsing across our phones and staring from our monitors and magazines every minute. As a consumer, how can you possibly decide what is the right choice, given the extent of the media you are exposed to? When working with our global clients, we reverse this question and ask, “’how can we become a personal and meaningful choice in such an overcrowded marketplace?”

This Dept Talks Live takes you on a deep-dive into what separates a company from a brand. It shares examples of how applying the ethos of ‘human-first creativity, crafted by data’ can magnify your market position, define a better consumer connection, and help you to penetrate new and existing markets. Not spending more, not hiring more, not even building more. Just thinking differently.

To build and own a brand is the holy grail, and every company aspires to ace it. In this talk, Jake will help you to achieve just that.

Your key takeaways:

  • Widen your understanding as a consumer as to why you may just have chosen that coffee brand above all other options
  • Learn how to implement new ways of thinking for your company by applying the human-first principle
  • Get first-hand examples from companies Dept has helped turn into a brand

In these uncertain times, consumers are not looking to transact – they are looking for guidance. From brands they trust. The brands that understand them. The brands that are authentic and empathetic. The brands who focus on transactional relationships will have to work much harder to keep consumers interested.

Tune in on Friday, May 15th, from 13:00 – 14:00 BST / 14:00 – 15:00 CET / 8:00 AM – 9:00 AM ET to find out how to create a strategy to become the best brand.


Jake Welsh — Executive Creative Director, Dept

Jake has a passion for the art of creative storytelling. With a background in web design and a drive to achieve the impossible, Jake is a successful agency founder, an expert in brand creation, and an award-winning creative.



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