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May 01, 2020

Dept Talks Live - How data can help you act now

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Given current events, many of us have entered a new reality, you could even say a new economy. Now, some organisations are struggling, but for others, especially e-commerce platforms, business is booming. But this new online-focused economy also comes with different online consumer behaviour. And data is key to better understand the new needs and demands of potential customers. It can help retailers to better focus their efforts and know which clients to focus on to increase conversions. So how can you use data to thrive in this new reality from a digital marketing perspective? What opportunities are available to your brand and what digital marketing strategy should you follow?

There is no one answer to the above questions. However, during this Dept Talks Live, Cristian van Nispen, Dept’s Head of Data & Intelligence, will focus on how brands can use data to adapt to this new reality. He will delve into what you can learn from your online marketing data so you can best adjust your digital marketing strategy.

Join us Friday, May 1st from 14:00 – 15:00 CET / 8:00 AM – 9:00 AM ET.

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Cristian van Nispen — Head of Data & Intelligence, Dept

Cristian is Head of our Data & Intelligence team at Dept. With his data teams, he follows a simple principle: Build, Measure, Learn. Whatever platform, campaign, or any other project you run: go-live is not the end; it is the beginning. It never finishes. At Dept, he increases your conversion through analysing and predicting the behaviour of your audience and always trying to remove assumptions from the equation.

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