June 10, 2021
Death of the cookie - navigating the cookieless world
GDPR, ITP and developments such as the latest iOS update, limit the amount of data that you as a marketer have access to. In other words: the cookie is dying. How can our digital marketing continue to perform in this new reality? In this Dept Talks Live, we explore the cookie-free future and show you how to successfully navigate through it. A relevant topic in every industry, so definitely not an event to miss!
The third-party cookie has all but disappeared. In order to still be able to get the most out of your available data and to reach the customer personally, there are various tools and tactics that you can apply in the short term. But for the long term, it is important that your digital marketing strategy adapts. We are becoming more and more dependent on self-identification. In this talk we will cover this and more, such as tips for identifying users on your site, app or digital platform to stimulate registrations and sign-ups.
Three main takeaways:
- Current status of the post-cookie world
- Tips, tools and tactics for the short and long term
- The growing importance of loyalty and identification