The Drone Racing League

NFTs para un deporte nacido en el siglo XXI

Screenshot 2022 05 09 at 2 07 45 PM

Drone Racing League (DRL) es la liga profesional de carreras de drones. Millones de fans ven a lxs mejores pilotos de drones del mundo competir en carreras altamente competitivas y de alta velocidad transmitidas en NBC, Twitter y otras redes deportivas internacionales.

DRL se asoció con DEPT® para lanzar una serie de NFTs mediante la creación de un marketplace en la blockchain de Algorand, convirtiéndolos en la primera marca en aprovechar Algomart.

Una reputación por aprovechar la tecnología innovadora

DRL no solo realiza competencias IRL. Durante la pandemia, lanzaron una competencia virtual a gran escala aprovechando el simulador DRL. La tecnología basada en la nube permitió a DRL transmitir carreras en vivo dentro de una simulación inmersiva y tuvo tanto éxito que marcó a DRL como una liga pionera e impulsora de una nueva era de carreras deportivas.

Con la rápida expansión de Web3 y el metaverso, DRL se asoció con Algorand’s Playground Labs para llevar las carreras de drones digitales un paso más allá con emisión de boletos habilitada para blockchain, transacciones de fans y, por supuesto, coleccionables digitales en forma de NFT.

Después de conocer el papel de DEPT® en la creación de Algomart, la tecnología open source de Algorand que permite a las marcas lanzar sus propias plataformas NFT, DRL se acercó a nosotrxs para crear su colección de NFTs.

DRL Asset1

Una promoción non-fungible: la primera en su tipo para un deporte nacido en el siglo XXI

Construir una plataforma NFT para una marca a gran escala desde cero representa una gran inversión de tiempo y dinero. Además, las tecnologías blockchain aún son relativamente nuevas y es complicado encontrar un equipo que pueda unir los sistemas necesarios dentro y fuera de la cadena para construir un marketplace NFT. La mayoría de las marcas no tienen esta capacidad interna, lo que limita aún más las opciones.

Algomart es una pieza de tecnología innovadora en el sentido de que proporciona una solución lista para usar para estos problemas, poniendo a las marcas en control y permitiéndoles ingresar a un mercado nuevo y emocionante con una oferta personalizada que se siente como una experiencia de comercio electrónico tradicional y puede escalar según sea necesario.

DEPT® ayudó a DRL a aprovechar al máximo todo lo que Algomart tiene para ofrecer. Trabajamos con su equipo para lanzar su marketplace de marca en menos de un mes. Su primera ejecución de 400 NFTs contó con catorce avatares de pilotos de drones creados por el galardonado artista digital Metapunks. De esa primera ejecución, 387 NFTs eran un diseño “común” y los trece restantes eran diseños únicos.

En lugar de lanzar su primer conjunto de NFTs para su compra o subasta, DRL presentó su mercado en la conferencia Decipher 2021 de Algorand como una oferta promocional. Repartieron 400 flyers con códigos QR que los asistentes pudieron escanear y saber cuál de los catorce diseños habían canjeado.

Como lanzamiento promocional, los NFTs de DRL ubicaron a la liga a la cabeza de la innovación en un deporte nacido en el siglo XXI. Además, brindan una forma emocionante y de bajo riesgo para que DRL pruebe cómo funcionan las coleccionables digitales.

Todo el ecosistema de blockchain y NFTs acercará a las personas a las marcas que aman y abrirá una gran cantidad de nuevas experiencias.

Anne Marie Gianutsos, CMO, Drone Racing League

Un futuro prometedor

En el futuro, DRL tiene grandes planes para su marketplace de NFTs. Recientemente, anunciaron su juego móvil oficial, que permitirá a lxs fans competir en carreras virtuales de juego para ganar criptomonedas y NFT. El juego se lanzó como parte de la asociación de DRL con Algorand’s Playground Labs y DEPT® continúa ayudándolos a expandir el mercado para incluir un mercado secundario.

Los juegos son una parte muy esperada del futuro de blockchain. Al integrarlos con su marketplace de NFT, las posibilidades de nuevas ofertas de NFTs de DRL son casi ilimitadas y Algomart las seguirá facilitando.

¿Preguntas?

Director of Web3 at DEPT®

Brandon Aaskov

Descubrir más

Dequency

Cómo crear el soundtrack del metaverso

luis morera klNRtxIgiMM unsplash 1 scaled

Dequency está construyendo el primer marketplace descentralizado de licencias de música para que creadorxs de música y visuales puedan conectarse, colaborar y realizar transacciones. A través de tecnología web3 y ethos, Dequency busca conectar a artistas y creadorxs visuales con músicxs y proporcionar una experiencia de licensing simple, transparente y divertida. Recurrieron a DEPT® para ayudar a hacer realidad esta idea y construir el marketplace.

Dequency 1

Construyendo una plataforma de licencias de música descentralizada

Dequency tiene como objetivo construir una plataforma que elimine a terceros de las transacciones de licencias de música para aumentar la velocidad de pago, reducir las tarifas y otorgar el control del sistema a lxs participantes del mercado. La plataforma Dequency permitirá a lxs creadorxs de música y visuales conectarse y colaborar.

Inicialmente van a apuntar a trabajar con contenido on-chain, como proyectos NFT de motion design, videojuegos y producciones en el metaverso. Dequency quiere exhibir artistas que ofrecen su música para licenciar y facilitar la comunicación entre las partes para fomentar la comunidad y optimizar procesos. Con el objetivo final de crear un mercado de licencias de música totalmente descentralizado, Dequency también va a brindarle a lxs creadores oportunidades de generación de ingresos con tarifas mínimas y pagos instantáneos.

El poder de la tecnología blockchain para ayudar a agilizar las licencias de música

Todas las producciones visuales que usan música requieren una licencia de sincronización negociada entre el propietarix de los derechos de autor de una pieza musical y la parte que busca usar la música. La licencia permite la sincronización de música con derechos de autor con cualquier otro tipo de contenido.

Dequency confía en que la tecnología blockchain tiene el poder de revolucionar el mercado de licencias de música y crear más oportunidades para lxs artistas. La empresa quería basar su producto digital en Algorand, una blockchain que es conocida por su “pure proof of stake” respetuoso con el medio ambiente. Algorand ofrece transacciones rápidas, eficientes y seguras en su blockchain.

La concesión de licencias de música para películas, televisión u otras aplicaciones en 2022 es similar a la reserva de viajes en 1975: ineficiente, plagada de intermediarios innecesarios y buscadorxs de rentas, y cerrado a aquellxs que no pueden pasar a través de lxs guardianxs corporativos.

George Howard, Dequency Co-Founder

adrian hernandez UZFlMWqdqHg unsplash 2 scaled

En DEPT® estamos muy familiarizados con la creación de marketplaces en Algorand, ya que creamos la primera plataforma de código abierto white label para lanzar un marketplace de NFTs y venimos trabajando con varias empresas que buscan lanzar NFTs o construir plataformas en Algorand.

A través de una serie de Design Sprints, ayudamos al equipo de Dequency a desarrollar su idea. En el transcurso de cinco meses, diseñamos y construimos un MVP del producto, enfocándonos primero en ofrecer música ready-to-sync para proyectos visuales que tienen licencia legal directamente del propietarix de los derechos de la música y grabados on-chain.

Haciendo historia

Poco después de que se creara el MVP, Dequency hizo historia al ejecutar la primera licencia de sincronización en una blockchain pública. “Late Night People” de Goldfish ft. Soweto Kinch obtuvo la licencia a través del contrato SmartSync de Dequency para su uso en la conferencia Decipher de Algorand, celebrada a fines de 2021.

A principios de 2022, Dequency también pudo recaudar $ 4,5 millones a través de una ronda de inversión dirigida por Borderless Capital para desarrollar aún más el marketplace. La financiación se destinará a desarrollar la función peer-to-peer de Dequency, lo que le permitirá a lxs creadorxs de música cargar su trabajo en la plataforma y obtener licencias directamente para su uso en proyectos de artes visuales.

DEPT® está trabajando actualmente con Dequency en la fase dos del proyecto, centrada en permitir que lxs creadorxs de música y lxs propietarios de los derechos alojen su catálogo en Dequency y trabajen directamente con creadorxs visuales que buscan comprar los derechos para usar música en sus proyectos.

La plataforma Dequency construida por DEPT® facilita la comunicación y la transacción directa entre la música y lxs creadorxs visuales, brindándoles la oportunidad de beneficiarse de esta explosión de artistas que ingresan al espacio.

Keatly Haldeman, Dequency Co-founder y CEO

¿Preguntas?

Descubrir más

Liberty Global

Personalised platform content using AEM

iStock 1216207312 scaled

Liberty Global is a world-leading television and telecommunications company with over twenty-nine million customers worldwide. Their advanced broadband internet, voice, video services and innovative product bundles give millions of people endless possibilities in the digital world. The company approached DEPT® and asked us to design, build and continuously optimise their e-commerce platforms using Adobe Experience Manager (AEM).

Tailored customer content

Liberty Global’s e-commerce platform handles and processes online orders from multiple product catalogues on different websites using AEM. The core objective of the platform is to deliver rich and personalised content within an intuitive ordering process. From the user’s perspective, placing an order is simple, but behind the scenes, developers have built a complex set of rules to ensure that unique product codes are stored accurately. Together with Liberty Global, DEPT® choose Adobe Experience Manager as the best tool to deliver personalised content to the company’s customers.

Be one step ahead of the competition using personalised content

iStock 1200542020 1 scaled

The advantages of AEM

AEM is a content management system from Adobe Experience Cloud. As an AEM Specialised Bronze partner, DEPT® has years of in-depth experience with all of Adobe’s products including AEM. Given our tight partnership and expertise, it made sense to use AEM for Liberty Global.

AEM is known as a reliable and comprehensive CMS. It has a very user-friendly user interface, powerful capabilities to manage multiple country sites and languages while maintaining an overview at all times. A solution for large, international companies like Liberty Global. 

Adobe’s complete Experience Cloud consists of multiple Best of Breed marketing products, which can be used independently or integrated with AEM. Adobe Analytics is a fully-fledged alternative to Google Analytics 360 and offers enterprises real-time insights into customer data, which can be acted upon directly in combination with AEM. With Adobe Target, one’s website can transform into a marketing machine, through AI-powered personalisation and powerful A/B and Multivariate Testing across every channel.

In the case of Liberty Global, the advantages of AEM such as scalability, extensive cloud services, ease of use and the possibility for personalised content are well deployed in the improvements of the platform.

Results

We helped Liberty Global take some big steps in the digital world and the use of AEM proved to be the right choice from a technical point of view. Their sales were boosted by successfully implementing a complex, commercial basis. It empowered the company to offer its customers personalised offers, enabling them to stay ahead of the competition.

Questions?

Global SVP Technology & Engineering

Jonathan Whiteside

Descubrir más

GoodHabitz

Putting marketing in the spotlight

iStock 1220413167 1 scaled

As humans, we never stop learning. With this in mind, GoodHabitz offers numerous online training courses for professionals. A strong and user-friendly website is a must to provide them with the best experience and the right information. GoodHabitz turned to DEPT® to deliver a fresh website to provide an optimal experience for its students. After an intensive and successful collaboration, the GoodHabitz website is now more colorful, user-friendly and more marketing-minded than ever.


teamwork

Customised learning

Every organisation deals differently with the personal development of its employees, but offering training is always a golden formula. GoodHabitz Specialises in online training for the B2B market via a subscription model; employees decide what, when and how they learn, all for a competitive, fixed price. GoodHabitz works with organisations to develop customised programs ranging from inspiring leadership to productivity, personal strength to digital skills. The individual employee then decides what, when and how to learn, so the knowledge gained is perfectly balanced and timed with the professional needs of staff. GoodHabitz courses stand out as being as engaging and easy-to-follow as your favorite TV shows.

Optimised for lead generation

Providing digital services means that everything in the digital realm has to work optimally – that goes without saying. Prior to its partnership with DEPT®, GoodHabitz’s former website consisted of both the learning and marketing platforms and was developed in-house. The organisation realised that its marketing reach and online visibility could be further improved to support its global growth. DEPT® stepped in to increase digital lead generation, choosing to separate the learning and marketing platforms. By doing so, DEPT® can help increase the sales, visibility and reach of GoodHabitz among HR professionals.

Habitz 1

The perfect balance

DEPT® began this project by researching GoodHabitz’s potential clients, namely hr professionals and learning & development experts. We then presented the opportunities from our research and expertise to GoodHabitz in a workshop to learn which choices they want to make as an organisation in the short and long term.

This initial research and discovery shaped the conceptual phase of the project. Despite wanting to separate the marketing and learning platforms, GoodHabitz was satisfied with the existing branding and style of the website.

DEPT®’s design team didn’t need to reinvent the wheel, but looked how to apply existing style, fonts and colours to a more user-friendly design.

The challenge for DEPT®’s designers was to find the balance between GoodHabitz’s playful, colorful style and its clear focus on the business market. Our quest was to balance the choice between professional versus playful, soft shapes versus clean lines, and bright use of color versus a white, clean look. GoodHabitz and DEPT® reached a middle ground; a more business-like design was created, in which the existing colours are balanced. The colours now also have a clearer purpose, with each color representing a category within the GoodHabitz range. This way the website appears structured and clear.


Once concepts were defined and applied, DEPT® looked to improving online visibility, reach and sales. The new website is completely SEO-first, based on extensive keyword search data. Measurability of the entire B2B journey was also a main focus: from first interaction to orientation, demo requests to quotation, finally leading to a signed contract. Funnel and channel dashboards were implemented to monitor performance campaigns and conversion.

DEPT® used salesforce pardot to set up email flows to reactivate dormant prospects in the database. The goal was to reach potential clients through marketing and sales-focused emails, linked in campaigns and landing pages. Finally, DEPT® set up an overarching data architecture, integration and tooling advice, taking into account GoodHabitz’s ambition to be able to personalise via machine learning and algorithms on both the marketing and learning platforms.

The final product

DEPT®’s revamping of the GoodHabitz site covered every part of the delivery process, from Design and UX, to front and backend development, hosting, data, digital marketing and testing. The new GoodHabitz site retains the playful, colourful character of the old site, is available in seven languages ​​to match their international growth, and has a much clearer focus on HR professionals. The presentation of the ‘why’ and  ‘how’ of the GoodHabitz methodology, combined with bold design and increased visibility, makes GoodHabitz a winning choice.

newsitenl

What the future holds 

Despite the challenges presented by the current climate, GoodHabitz and DEPT® worked collaboratively and virtually. The success achieved from this partnership was attributed to excellent communication that crossed multiple national borders and time zones. Teams spread across Brazil, Portugal and Macedonia were able to come together and produce a beautifully designed, solidly built website, incorporating data processing for digital marketing. GoodHabitz and DEPT® look to the future of this partnership to expand on features including the addition of a chatbot. We look forward to it!

Questions?

Client Director

Katy White

Descubrir más

DEPT®

A next-level virtual digital event

20170901 DEPT FESTIVAL HR 291 min scaled

It can feel impossible to capture the spirit and energy of physical events and translate that into a digital experience. For years, employees have gathered by the water cooler or gone on company outings together. But that is no longer possible. Virtual calls have replaced our daily coffee meetings, and although they help are an important communication tool, many people find them draining. This makes hosting digital events difficult, as you miss the experience and magic of the physical experience. And to be honest, they simply get boring.

This was the challenge that we faced for our own flagship annual event: DEPT® Festival, a recent winner of the Dutch “Golden Giraffe” award for the best brand event. Over the last five years, what was once a small gathering had transformed into the industry festival of the year, hosting thousands of visitors from around the globe for three full days of inspiration on the future of creativity, data, and technology. However, COVID-19 forced us to re-imagine our flagship event.

The show must go on

Our challenge was to fit three days worth of activities and inspiration into three hours while making it feel like it all lasted only three minutes. To do this, we decided to create a next-level virtual experience full of energy, a little crazy and above all personal. And that’s why we reimaged the physical experience and transformed it into a virtual one by building an interactive, 3D festival map which supported 15 stages across which more than 35 presentations took place.

Visual Light 95 scaled


Designing and building a next-level virtual experience for Depsters worldwide

Visual Light 93 4 scaled

The process behind creating a next-level digital event

Simply transferring all the elements of the original festival to a virtual platform would have led to a clumsy, unsatisfying result. Therefore, reimagination was the key. To kick off the process, we started by conceptualising our vision, the platform and the architecture of the event. The concept was crucial as this became our red thread both visually but also across our communication which we could always refer back to.

With a clear theme and concept, we quickly began to build our 3D map using React Three Fiber, a front-end tool specifically engineered to manage and bring 3D experiences to life. This, in turn, connected to Zoom, Slack and Vimeo. Our designers had the first version up and running in just a couple of weeks.

While our developers and designers continued to refine and test the platform, our communication team arranged 50 speakers in addition to 15 stage hosts while also locking in extra goodies and entertainment we had up our sleeve.

Visual Light 94 1 scaled

Enticing and hyping up Depsters for what’s to come

Apart from designing the experience, we wanted to excite Depsters with what was to come. So we crafted an internal social campaign which included daily hints from our zebra mascot and teaser videos. These social drops excited Depsters worldwide and conveyed that this was not an ordinary Zoom event.

A seamless, online-offline event experience

In two months time, we designed and built a custom made a custom 3D festival map which one could easily explore and that was protected by single sign-on. The design and layout digitally recreated the festival site from the previous four years, squeezing in 15 stages and 35+ short and snappy presentations into a 3-hour event, and included some industry heroes like Stefan Sagmeister and Gmunk. A personal welcome movie by CEO Dimi Albers and DEPT® stage hosts made everyone feel welcome. With the help of Slack and ‘social reporters’, people knew what was going on all the virtual stages, creating a healthy amount of event FOMO, before and after the event.

Presentation topics ranged from diversity and inclusion to data intelligence, the future of voice, and coding for a 3D world. The fun was provided by virtual meditation, magicians, karaoke and DJ sets. ‘Easter eggs’ were hidden around the virtual map, leading people to things like the ten most famous internet cat movies, and a crazy Zoom background contest. The virtual Photo Booth generated a live photo wall, and in all thirteen countries, Depsters could have food delivered to their doorsteps via Ubereats and JustEat Takeaway after a visit to the digital food truck.

Looking forward

Because of COVID-19, virtualisation has become the new norm and this will shape the future by creating new hybrid events which combine both physical and digital elements. And it doesn’t stop with virtual events, imagine virtual product launches, remote assistance and digital campuses. Thinking bigger, one could picture entire online environments that enable organisations to exchange knowledge or try out products and services in an accessible and personal manner.

For organisations that want to explore possibilities for their virtual event and beyond, we offer services such as concepting, designing and building a virtual 3D world, supporting your brand deploy the necessary technology and security to host a large scale event in addition to helping with the production side of things. Because, in the end, life is too short to host boring events.

Questions?

Executive Creative Director

Max Pinas

Descubrir más

Microsoft

Tapping into the psyche of Xbox gamers

xbox one x cnslcntlr hrz anrtlt grdbg 96ppi v2 rgb 1

DEPT® teamed up with Microsoft Ireland on their social strategies and campaigns for Xbox Ireland, Surface, Office 365, and HR. Microsoft Ireland approached us initially looking for support in running their Xbox Ireland social media channels. The channels were facing a lot of challenges including a disengaged audience and no local context. So for this challenge we were asked to tap into Ireland’s unique gaming culture and to bring an Irish flavour to their channels.

Falling in love again

The Irish are passionate about gaming, however they had fallen out of love with Xbox Ireland’s Facebook page. Through a considered mix of localised and original content, targeted giveaways, and effective media campaigns we explored their loves, likes, and hates. Then, by tapping into their psyche, we were able to deliver a consistent and creative content schedule that continued to deliver engaging results.

36dcf91e 28d2 41f3 940f cfc004f84ab6 1 2

Our strategy reinvigorated Xbox Ireland’s presence and reputation on social media

42.7%

increase in followers

212k

engagements

19.8m

impressions

Getting the message out

Our content team at DEPT® work closely with Xbox’s EMEA team to ensure we are hitting all the right notes for Xbox news, releases and updates. Then we add the secret sauce of locally produced content to connect with our Irish based fans. From posting As Gaeilge, to capturing local events, filming our own gaming mishaps, and of course celebrating days like St Patrick’s Day we are well placed to ensure our fans get a thousand welcomes. We also produced a mini-campaign of All-Ireland 2017 inspired Xbox Design Lab controllers content to marry our fans passion for local GAA clubs and Xbox.

It’s essential to get the message out there and build interest. That’s why we support Xbox’s in-store and retailer activities with targeted social and PPC campaigns. By defining each retailer’s specific audience and interests we can tailor our message to generate great results.

We negotiated the murky world of influencers to pinpoint and recommend a number of Irish gamers to Xbox. Getting the right people is essential and if you are lucky enough to do so you will get content and enthusiasm that can’t be beaten.

7f18e11b 9c20 4fbd b1c0 74e6522b02c5 1 1

Results

A mixture of strategy and in-depth analysis resulted in an 42.7% increase in followers and 212.9k engagements in total on Twitter last year. Facebook saw almost 40k Irish Facebook users engaged, 19.8m impressions (13.1m generated without any paid media) and 148k engagements.

Questions?

Technical Director

Mark Wright

Descubrir más

Spotify

Music + Talk by Spotify – revitalizando el mundo de los podcasts

La popularidad de los podcasts creció exponencialmente en los últimos años. Sin embargo, debido a las leyes de licencias, agregar música al contenido de audio sigue siendo un desafío.

Gracias a Music + Talk by Spotify, hoy estos obstáculos son cosa del pasado.

Más de 60 millones de canciones en la punta de tus dedos

Los creadores ahora pueden combinar música de Spotify con sus propios segmentos de conversación utilizando Anchor, una aplicación gratuita para crear y distribuir podcasts.

El resultado es una nueva experiencia en el mundo podcast: Music + Talk. Studio Dumbar (Part of Dept) fue el estudio seleccionado para crear la identidad visual de esta marca pionera.

Estrategia

El objetivo de Spotify con Music + Talk es entrar en el mercado mundial de podcasts y, al mismo tiempo, revitalizar y revolucionar la forma en que se crea y entrega el contenido. La nueva marca tenía que comunicar esta energía aspiracional, mientras se sentaba cómodamente junto a las marcas Spotify y Anchor. La apariencia tenía que ser flexible, fácil de usar y lo suficientemente fuerte como para atraer a tanto a lxs creadorxs que lideran hoy los charts de podcasts más escuchados como a la próxima generación de talentos.

Diseño

Trabajando en estrecha colaboración con Spotify y Byte (parte de Dept), creamos una marca vibrante con movimiento en su núcleo. La marca comunica el propósito del producto con claridad. Las formas que contienen las palabras Music + Talk añaden personalidad y, al mismo tiempo, proporcionan una base para una identidad visual más amplia. En movimiento, las formas se estiran y contraen, expresando la energía del sonido mientras crean una familia más grande de formas, a partir de las cuales se forman los patrones. Recortados, rotados y colocados en diferentes combinaciones de colores, estos patrones le dan a la identidad su flexibilidad y carácter, una base que permanece reconocible al instante, incluso cuando la marca en sí no está en uso. Una parte integral de la identidad es su logotipo de sonido: un jingle corto y memorable creado para identificar claramente todo el contenido de video y audio generado para el formato Music + Talk.

Resultado

La identidad continuará desarrollándose a medida que se cree y distribuya contenido nuevo a través de Music + Talk. Se han proporcionado amplias pautas de marca, con todos los assets de diseño fácilmente accesibles en línea. Esto asegura una identidad consistente y coherente en el soporte que sea y en el lugar que sea.

¿Preguntas?

Creative Director

Liza Enebeis

Descubrir más

Próximo case study

Tom Tailor

Personalizá tu experiencia

Usamos cookies funcionales para hacer que el sitio web funcione correctamente, cookies analíticas para medir tu comportamiento y cookies de marketing para anuncios y personalización de contenido. Recopilamos data sobre cómo usás nuestro sitio web para hacer que sea cada vez más fácil de usar y para personalizar la comunicación y el contenido. La data recopilada a través de cookies de marketing es compartida con terceros. Cliqueando en "Aceptar" estás demostrando que estás de acuerdo con estos términos. ¿Necesitás más información? Leé nuestra política de cookies.