Guinness World of Records

Transformation to set new records

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Everyone knows Guinness World Records™, the universally recognised authority on record-breaking achievement. For over 60 years, people across the globe have been enthralled by an ever-increasing number of record challenges and achievements. Maybe you’ve tried to break an ever-existing record before?

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Transformation and centralisation

To give you an impression, the organisation currently has over 40,000 records in their database and continues to receive 1,000 new applications every week from 174 countries, with over 6,000 records being approved annually. As such, the business was keen to improve efficiencies and centralise its record management operations, which was the reason DEPT® entered the game.

The business objective was clear. Transforming the processes for creating and managing records, by using a centralised tool to speed up customer response times, drive predictable results and improve the accuracy and re-use of information. This is why we recommended a centralised content management hub that would go beyond simply managing records. A system that would meet Guinness World Records’ record management objectives and also enable accessibility of all the stored information to be used across its digital touchpoints is what we proposed.

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A centralised content management hub and accessibility of all stored information

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Results

This implementation had multiple benefits. It improved workflow processes by providing a centralised view of records, including the workflow stage and engagement history.

By moving to a digital solution, the organisation reduced its paper mountain, whilst ensuring consistency in both process and communication. The technical solution’s ability to repurpose content has increased digital marketing opportunities and enabled the easy creation of microsites. All the content stored within the system acts as a blueprint for the printed book and can be sent directly to the publisher. The content management system and website redesign have enabled localised content for the organisation’s global users.

To recap, the project has seen the organisation undergo a digital transformation. DEPT® has helped Guinness World Records to improve its offline processes and revolutionised the way it tackles record and content management.

Questions?

Managing Director UK

Brian Robinson

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Aaron Wegmann

Hear it, see it and feel it.

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Swiss musician Aaron Wegmann released his 2020 album, «Pancha», along with a fascinating web experience. At the heart of the digital presence is an online media player that generates a unique clip every time a song is played; an audio-visual journey that never existed before and never will again. Aaronwegmann.ch shows its own kind of real live moments.

Internet meets songwriting

A web project for a musician holds the potential for ideas and solutions that go beyond the scope of standard band websites. For guitarist and singer-songwriter Aaron Wegmann, we created a digital spectacle that is based on the internet itself and, at the same time, has an inner relationship to Aaron’s songwriting.


Dive in and discover the endless dance between sounds, words and visuals

Sounds inspire words inspire images

Aaron’s way of writing songs is intuitive; when he plays a riff on his guitar and spontaneously sings words that fit well, he often creates a new song. The website designed by DEPT® reflects this process on a technical level. The clips add a visual dimension of their own to the music; a fascinating world of images, whose source are the lyrics of the songs.

A web application for a unique experience

Following our concept, freelancer Joris Noordermeer built the website using different frameworks based on JavaScript. The web application is connected to several photo-sharing platforms where it starts search queries for each word of the lyrics. Single images are randomly selected out of the search results and displayed in the browser, synchronized to Aaron’s vocals. The dance of words and visuals starts anew every time and never repeats.

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Experience the website

Hear it, see it, feel it

‘Randomness’ as a design principle and the use of visual material from almost infinite sources is reminiscent of Pop Art, Dadaism and Surrealism. Diving into the flow of the clips, one can find a new way to access Aaron’s music. Thus the website for «Pancha»​ becomes an essential element of his artist branding.

Questions?

Partner

Michael Hinderling

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Primephonic

Using Facebook to reignite the global passion for classical music

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The world is undergoing a digital revolution, but classical music has been left behind and, as such, is facing a decline in popularity. However, Primephonic  refuses to accept this negative trend. The music streaming platform is translating the classical music experience into a digital one. Together, we developed a full-funnel media strategy using Facebook to reignite a worldwide passion for the music genre.

Using Facebook to reignite a worldwide passion for classical music

A not so classical Facebook campaign

The dutch-american startup was founded by a team of classical music lovers who aim to address the unmet needs of classical music lovers worldwide. From streaming music to discovering background information, the app enables music lovers to listen to more diverse music in a more enriching way. to reach a wider audience, the company approached DEPT®. We developed and implemented a global full-funnel approach on facebook that harnesses the power of data to tailor and personalise the message a user receives.

Catering to a non-linear customer journey

The goal of the campaign was to raise Primephonic’s brand awareness and encourage users to try the app for fourteen days for free. However, like for many companies, the customer journey for Primephonic is not linear. Therefore, when devising a campaign strategy, we realised that it too could not follow strict and specific stages. Instead, our always-on campaign included different KPI’s and ad types per phase, to ensure we reached users in a way that would entice them the most.

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Using data to drive the customer journey

We took a data-driven approach when developing Primephonic’s campaign strategy to ensure the brand’s message evolved with the customer journey. So, after targeting users with music-related interests, those that show interest are encouraged to try the app via a free ten-day trial. Depending on the user’s behaviour they might either get two free trials in a row or prompted to start a subscription. Thus enabling Primephonic to tailor its communication.

Partnering with classical celebrities

Numerous classical music artists she Primephonic’s vision and are eager to help the company bring classical music into the digital era. as a result, together with Primephonic, we partnered with known artists such as pavarotti, the new york philharmonic and atlanta symphony orchestra to co-create facebook campaigns. Meaning, we were able to advertise on the artist’s page and give their followers a customised discount code. In addition, we used their follower information to further hone in on the correct target audience.

Maximising the impact of every dollar spent

Throughout this project, we continuously made improvements and gathered learnings along the way which ensured that the Strategy Only grew stronger as we progressed. As our messaging became more and more personal and the app continued to develop, Primephonic saw a large increase in volume and a decrease in cost per action as shown below:

  • 18% decrease in cost per app install
  • 48% decrease in cost per trial
  • 44% decrease in cost per subscription

Together, we elevated the company’s social media presence by harnessing the power of creativity and data to reach the right people with the right message. Ensuring that classical music lovers around the world know that there is a platform for them.

Questions?

SEA Lead

Daniel Hoffmann

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Van Gogh Museum

Step into the extraordinary

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More and more individuals are shifting towards digital channels to accomplish any and everything. Seeing this shift, the Van Gogh Museum understood that it needed to elevate its digital presence and ensure it was accessible to everyone. So they asked DEPT® to turn their existing website into a work of art.

Designing a new website worthy of Van Gogh’s art

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The Approach

The iconic Van Gogh Museum in Amsterdam, dedicated to displaying the works of Vincent van Gogh, is one of the most important museums in the Netherlands. With over 200 paintings, 400 drawings, and 700 letters by the artist, it’s the largest Van Gogh collection in the world. To meet the demands of the digital world, the museum has partnered with DEPT® for the last two years. Together, we have created a new visual identity for the museum and developed the Unravel Van Gogh mobile app. But it was time to take it up a notch and design a new website worthy of Van Gogh’s art.

When you think of Van Gogh, colourful sceneries come to mind. So this was our starting point. We wanted the website to resonate with the user and leave an impression while, at the same time, being modest and simple in appearance. So, to kick off our design process, we started with an analysis which would enable us to make concrete recommendations for the museum’s future website. We researched the user journey and delved into any challenges they may face while browsing the current website, paying special attention to any difficulties those with a disability may encounter. 

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Behind the brushstrokes


To ensure the content stood out and that the design did not compete with the work of Van Gogh or other work featured on the website but instead complimented it, we kept the design clean and minimalistic, giving it a timeless feel. We embraced the museum’s new identity, which was designed by Studio Dumbar (part of Dept) in 2018, by using similar colours and typography. We assigned each page to a different colour which was adapted to the work of art displayed on it, a feat rarely done amongst the white backgrounds of various museum websites. We also implemented subtle interaction animations and transitions to make the website feel light and engage the user. 

The museum website not only aims to inspire and entice visitors but also educate and delight them. However, the old story format didn’t promote users to read the content in its entirety.  So we updated the website’s story format by simplifying the layout while making it more snappy and interactive as the user scrolls down. This made the articles more appealing to read, especially for users coming from social channels. It also enabled editors to create and post content in a much quicker fashion.

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Revealing the details of Van Gogh’s paintings digitally

The museum’s new website embarks in a voyage of discovery and inspiration, helping guide art lovers to the world of Vincent van Gogh. Ensuring users all around the world are inspired by how Van Gogh influenced art’s history and can connect with the museum in a desirable digital manner.

Experience the website

Questions?

UX Design & Research Lead

Franklin Schamhart

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Studio Dumbar

Creating the largest motion design festival

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Imagine being surrounded by motion designs in all shapes, colours and sizes. One mesmerising artwork after another is showcased on various screens captivating you, making you lose track of time. This is what happened in Amsterdam Central Station in November 2019. The screens which normally provide commercial messages to passersby’s showcased experimental and stimulating motion design. Studio Dumbar (part of Dept) and Exterion Media collaborated to create and organise Design in Motion (DEMO) festival which showcased the best motion designs from both national and international designers across all 80 screens for a period of 24 hours.

The largest design in motion festival

Nowadays, our society becomes more visually and technologically oriented. Interaction and communication between people and brands are predominantly digital and screen-based. That’s why motion is so important, it’s a fuse of design and technology that still has room for growth. Motion has the potential to enhance brands and digital experiences. DEMO festival aimed to put a spotlight on an underexposed yet increasingly important aspect of graphic design: motion. It offered this new art form a stage with access to a large audience where diverse designers could show their work, be inspired by others and build their network. The result was the largest design motion festival which took over all 80 screens at Amsterdam Central Station for 24 hours. The program changed every hour creating an ever-changing motion experience. 


Amsterdam central station became a moving work of art

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Selecting from thousands

Studio Dumbar advertised an open call to designers globally to submit their work. This resulted in 2,738 submissions. The team proceeded to analyse every entry based on its concept, technical innovation and whether the design-challenged the current parameters of the media. It took them five rounds (18 hours per round) to narrow down which motion designs would be shown. The final selection included 400 creations by 253 designers from 37 countries. Based on the chosen designs, eleven themes were created such as ‘Happy Hour’, ‘Better than Real’, ‘Stranger Things’ and ‘Type Only’ which were shown throughout the day on all platforms, in the passages and the central hall. The themes were alternated with ‘takeovers’ during which the motion work of one designer is shown simultaneously across all 80 screens. 

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From train station to exhibition space

The day of the exhibition, people showed up from around the world to be amazed and inspired by the various motion designs displayed. During the day, tours were held in addition to multiple free public lectures about all things design and motion. DEMO festival transformed Amsterdam’s main train station into one large moving work of art and inspired, intrigued and created a lasting experience for everyone. By showcasing thought-provoking and inspiring designs, this festival redefined out-of-home advertising by showing a new way of broadcasting information. 

Questions?

Creative Director

Liza Enebeis

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Spotify

Music + Talk by Spotify – revitalizando el mundo de los podcasts

La popularidad de los podcasts creció exponencialmente en los últimos años. Sin embargo, debido a las leyes de licencias, agregar música al contenido de audio sigue siendo un desafío.

Gracias a Music + Talk by Spotify, hoy estos obstáculos son cosa del pasado.

Más de 60 millones de canciones en la punta de tus dedos

Los creadores ahora pueden combinar música de Spotify con sus propios segmentos de conversación utilizando Anchor, una aplicación gratuita para crear y distribuir podcasts.

El resultado es una nueva experiencia en el mundo podcast: Music + Talk. Studio Dumbar (Part of Dept) fue el estudio seleccionado para crear la identidad visual de esta marca pionera.

Estrategia

El objetivo de Spotify con Music + Talk es entrar en el mercado mundial de podcasts y, al mismo tiempo, revitalizar y revolucionar la forma en que se crea y entrega el contenido. La nueva marca tenía que comunicar esta energía aspiracional, mientras se sentaba cómodamente junto a las marcas Spotify y Anchor. La apariencia tenía que ser flexible, fácil de usar y lo suficientemente fuerte como para atraer a tanto a lxs creadorxs que lideran hoy los charts de podcasts más escuchados como a la próxima generación de talentos.

Diseño

Trabajando en estrecha colaboración con Spotify y Byte (parte de Dept), creamos una marca vibrante con movimiento en su núcleo. La marca comunica el propósito del producto con claridad. Las formas que contienen las palabras Music + Talk añaden personalidad y, al mismo tiempo, proporcionan una base para una identidad visual más amplia. En movimiento, las formas se estiran y contraen, expresando la energía del sonido mientras crean una familia más grande de formas, a partir de las cuales se forman los patrones. Recortados, rotados y colocados en diferentes combinaciones de colores, estos patrones le dan a la identidad su flexibilidad y carácter, una base que permanece reconocible al instante, incluso cuando la marca en sí no está en uso. Una parte integral de la identidad es su logotipo de sonido: un jingle corto y memorable creado para identificar claramente todo el contenido de video y audio generado para el formato Music + Talk.

Resultado

La identidad continuará desarrollándose a medida que se cree y distribuya contenido nuevo a través de Music + Talk. Se han proporcionado amplias pautas de marca, con todos los assets de diseño fácilmente accesibles en línea. Esto asegura una identidad consistente y coherente en el soporte que sea y en el lugar que sea.

¿Preguntas?

Creative Director

Liza Enebeis

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