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Ada by DEPT® – a one-stop platform for every marketing challenge

Overview

The right technology and data to boost your business to the next level are readily available today. You just need to harness them correctly.

But that’s exactly where the challenge lies for most businesses: the organization behind it all. From selecting and implementing the right martech solutions and creating a workflow in which these solutions work together, to processing customer data to create audience insights for better marketing.

In this whitepaper, we explore the challenges that CMOs face and explain the rise of the agency data platform. We also showcase Ada by DEPT®, our Agency Solution Platform which provides 50 best-of-breed point solutions that cover all of the CMO’s key activities: Media & Advertising; SEO & Content; Marketplaces; Data & Insights; Creative Automation; Financials & Admin, and 3rd party integrations.

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Google Analytics 4 Setup Checklist

Overview

Google Analytics 4 Setup Checklist – Everything you need to get a complete GA4 setup

Google Universal Analytics (UA) had been with us for almost 18 years before Google announced that Google Analytics 4 (GA4) will be taking over as their main analytics platform.

Time to get ready for the switch!

Download our GA4 checklist to make sure your new or existing GA4 property is configured correctly, enabling you to still collect all the relevant data once UA will be sunsetted on 1 July 2023.

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Navigating the cookieless world

Overview

The post-cookie world is nearly here and businesses across many industries will be affected in some way. It’s time for marketers to dive deep into what a cookieless world may mean and how you can continue to thrive, survive and evolve. Here are five phases and 12 steps to make your digital marketing successful without cookies.

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Become a global strategy whizz!

Overview

Are you at the start of defining your globalization strategy? Have you figured out the right approach for your company? Do you know exactly what it is that you want to accomplish? We all know the key to successful globalization is to think global and act local. Ensuring that you have a reliable and fitting global strategy can result in stronger revenue generation and improved customer engagement.

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How to maximise the potential of voice search

Overview

Online marketing is developing at lightning speed. A clear boundary between each digital marketing channel is no longer possible, especially since the emergence of digital smart voice assistants.

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How to create a digital measurement framework

Overview

A Digital Measurement Framework (DMF) outlines how a company measures website performance, highlighting the most relevant KPIs, goals and targets.

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Become a marketing automation rockstar!

Overview

Are you getting the most out of your website? Who exactly are your website visitors? Who is clicking through and how does it work with further follow-up? Without even mentioning aspects like a ‘newsletter’ and ‘white papers’. Because we all know that they help to generate and retain leads, but it’s not easy to create materials that everyone is happy with. Let alone for that content to lead to extra sales. So there’s room for improvement.

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How Klarna is revolutionizing online retail

Overview

Retail is undergoing a major transformation, driven by consumers expecting more transparent and flexible payment options. Klarna has entered the buying market at the right time, catering to the change in buying behaviour and unleashing new opportunities for brands to evolve their online service offering.

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How to predict future demand to optimize your marketing effort

Overview

Many businesses encounter the issue of both over- and underselling and seek innovative ways to deal with that, as any of these scenarios could have a primarily negative outcome for the company. For example, in the recruitment industry, you do not want too little applications for a vacancy because this increases the probability that you cannot deliver new employees. On the other hand, in the travel industry, it costs money when a type of accommodation is not booked and thus left unrented. Additionally, you do not want to invest marketing budgets in vacancies or accommodations that will most definitely be filled or sold. Luckily, with demand forecasting, this can be avoided.

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How to thrive during this uncertain holiday season

Overview

We are currently experiencing an e-commerce boom, yet, according to eMarketer, retail sales in the US are expected to decline by 10.5%.

At the same time, e-commerce is assumed to grow by 18.0%. Now, usually, the holiday period is an important time to generate high sales volumes for numerous retailers. However, this year, due to lockdowns, social distancing measures and overall economic downturn, the next few months may be rocky. So how can your brand still survive and thrive during this holiday season?

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