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The Ultimate Guide to Increasing Software Engineering Velocity

Overview

If you’ve ever worked with a general contractor, you’ll know that their deadlines tend to be overly optimistic.

Likewise, if you’re leading a product team, odds are you’ve seen enough project extensions to know that the same is true for engineering leads.

When building anything, there’s bound to be some challenges. Let’s face it: sh*t happens. But what if challenges keep happening? Are project extensions becoming routine? Does your back-log feel endless?

If this sounds familiar, odds are there’s a better way of doing things that you, as a product team lead, can uncover to help improve your engineering team’s velocity.

From one product person to another, with this Ultimate Guide we’re sharing engineering velocity’s most common challenges and detailing our own best practices & strategies for how to mitigate them.

Get yours now!

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Eight things brands can learn from adidas’ digital transformation

Overview

Eight things brands can learn from adidas’ digital transformation

With digital sales growing from €1.5 billion to just under €5 billion in less than five years, adidas is the poster child for successful digital transformation.

Director of Solution Architecture at adidas.com, Andy Todd, is accountable for the brand’s e-commerce architecture and online experiences that serve consumers across the world. He sat down with DEPT® to share the secret sauce to the company’s impressive digital transformation.

Download this longread to find out more.

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The ultimate guide to CMS selection in 2022

Overview

With customers demanding more out of digital experiences, websites (and CMSes in particular) have to serve as much more than an online brochure of content.

But the market for CMS solutions is vast and complex, and finding the right platform can be challenging.

This whitepaper breaks down the complete selection process to help you find a CMS to fit your unique needs and specific business goals.

Ready to find your needle in the haystack?

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Maximizing digital experiences with a headless CMS

Overview

Speed and scalability are critical to digital success and are often key drivers of the decision to implement a headless technology stack. We teamed up with Contentful to share the five key considerations to maximize the performance of headless marketing technology stacks to deliver the digital experiences that businesses need and customers want.

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How to effectively scale technical teams

Overview

“How can we move faster?” is the number one question we’re asked by CTOs. But regardless of team size, industry or maturity, we consistently see teams struggle to scale. Download this longread to find out the strategies we’ve seen work.

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The Forrester Wave™: Digital Experience Platforms

Overview

Download your free copy of the Forrester Wave™: Digital Experience Platforms Q3 2021 to help you select the right DXP for your business.

By downloading this report, you agree to your data being shared with Optimizely. Review privacy policy

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Become a marketing automation rockstar!

Overview

Are you getting the most out of your website? Who exactly are your website visitors? Who is clicking through and how does it work with further follow-up? Without even mentioning aspects like a ‘newsletter’ and ‘white papers’. Because we all know that they help to generate and retain leads, but it’s not easy to create materials that everyone is happy with. Let alone for that content to lead to extra sales. So there’s room for improvement.

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The road to AI for customer service

Overview

Transcending the term buzzword, AI has proven it’s here to stay. It is manifesting itself in many different ways; from futuristic ‘robots are taking over our jobs’ visions up until basic voice search solutions. It’s easy to feel lost in the search of how AI can be of any help for your business right now. The technology has been around for decades, but practical solutions for marketing are fairly new. So, is it necessary to invest in heavy machinery to be able to use AI? Luckily, the answer is ‘no’. Because by bringing it back to machine learning there are plenty of possibilities available right now.

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How platform migration puts Eurail.com on the fast track

Overview

Offering an optimal online experience is essential nowadays for getting more mileage out of your e-commerce strategy. For Eurail.com this evolution of e-commerce brought the company at a crossroads. The Dutch online retailer, selling Interrail and Eurail train passes to 31 European countries with 35 rail and ferry companies, is growing fast. So, Eurail.com needed a future-proof solution that would allow for building personal experiences with rich content, rapidly deploying new functionalities straight out-of-the-box and responding to changes in the market. Thus, they decided to overhaul its entire website architecture.

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Embrace digital transformation and innovate your internal organization

Overview

Whether you’re starting from scratch or looking to change your brand, a strong internal organisation in addition to the right technology and tools will boost your business to the next level.

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