Skip and go to main content

News February 12, 2018

superReal becomes part of Dept


Germany’s largest e-commerce agency for fashion and lifestyle sets the course for future growth as it becomes a part of Dept, the international network of leading digital agencies.

superReal creates excellent e-commerce solutions for fashion and lifestyle brands from a single source: from digital strategy, concept, design and technical implementation to marketing and customer loyalty. The agency was founded in 1999 in Hamburg and is now managed by Oliver Cloppenburg, Jan Gutkuhn and Volker Will with more than 100 employees under their wings. Customers include companies such as Adidas, AWG Mode, AppelrathCüpper, Bench, BIRKENSTOCK, BRAX, hessnatur, Liebeskind Berlin, NIVEA, s. Oliver, OTTO, Dorothee Schumacher, Sennheiser, Tamaris, Talbot Runhof, TOM TAILOR, Weber and Wempe.

By joining as a key partner, superReal clients get easy access to extensive expertise in the fields of online marketing, data and technology. The now 105-person agency strengthens both Dept’s position on the German market as well as its international e-commerce capabilities.

Volker Will, founder and managing director of superReal: “By combining our knowledge and expertise, we can support today’s e-commerce leaders to a greater extent in their online businesses; from brand to platform, smart data and online marketing. In addition, joining Dept sets our course for further international growth while keeping the superReal culture alive. Exciting times ahead!” superReal will work together with Dept’s agencies at an operational level while preserving their existing management and DNA.

superReal has experienced an extremely successful development since its foundation in 1999 and has gathered broad knowledge on integrating, predominantly, Spryker and Shopware technologies. With a 45% increase in sales and projects for Nivea, OTTO, TOM TAILOR, Birkenstock and Weber under its belt, 2017 turned out to be another record-breaking year.

Paul Manuel, co-founder of Dept: “superReal’s creative and technical power combined with Be Excellent, also known for their solid technical expertise, and online marketing agency Trust Agents, creates a unique and all-in-one ‘Dept solution’ for e-commerce and lifestyle brands. Because we’ve added a great people culture and entrepreneurial spirit, you can understand that we can’t wait to work together and create long-lasting impact within the German market.”




If you're reading this, you unfortunately can't see the form that's supposed to be here. You probably have an ad blocker installed. Please switch off your adblocker in order to see this form.

Still encountering problems? Open this page in a different browser or get in touch with us: [email protected]