Adama Agricultural Solutions Ltd (formerly Makhteshim Agan) is one of the world’s largest agrochemical organizations. It manufactures and distributes crop protection solutions around the globe. Adama currently provides products and services in more than 120 countries, with annual revenues upwards of $3 billion.
Adama approached Dept to become a technical delivery partner during a time of large-scale change. Makteshim Agan was being aligned under the new Adama brand, and the company was undergoing a shift to work more closely with farmers, agronomists, distributors, and the wider farming community, in order to support users, find ways to simplify and improve their work, and create a global network of like-minded stakeholders with similar goals.
Working in close partnership with several external agencies, Dept led the technical build and delivery of the new Adama.com corporate website, as well as the build and rollout program for a further 50 local country websites. This was alongside a series of enhancements, additional development projects, and an ongoing support contract providing monthly releases of improvements and support cases.
The key to success during this process was having a sound understanding of project governance and planning. It is not enough to simply plan for the initial build or launch; the long-term rollout strategy must be carefully considered and planned from the start.
Utilizing Dept’s extensive knowledge of SDL Tridion, it was possible to build, prepare, populate, and release new country websites with very minimal effort and limited technical involvement.
By concentrating on four key areas of the global rollout process – Build, Training, Population, Release – it was possible to streamline the project and reduce the time-to-market to as little as three weeks for a completely new website (from start of build to go-live), in some cases.
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