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Performance Marketing December 01, 2015

Dept helps Figaro Digital delegates 'Transform to a new Digital DNA'


Andy Iddon from Dept Design & Technology, joined e-Spirit’s Oliver Jaeger on stage at the Figaro Digital Conference last week, to share his advice on how organizations should approach digital transformation.

Andy demystified the buzzwords surrounding digital transformation by explaining how it should be regarded as a transformative business approach, and shouldn’t just focus on customer experience.

Andy took delegates through both the business drivers and for change and some of the common challenges faced by organizations when getting started with transformation, which include tackling legacy systems, investing in your employees’ digital capabilities and securing C-level support and budget:

4 Ps of Digital Transformation

Andy provided tangible advice for getting started with developing a new Digital DNA by focusing on the ‘four foundational pillars’ – People, Process, Platform, and Performance.

He explained each of the pillars from both an internal and external perspective, with key considerations including automation, legacy system integration, localization, and digital measurement frameworks.

e-Spirit Corporate Content Cloud

Oliver Jaeger, VP Global Marketing and Communications at e-Spirit, then demonstrated the Corporate Content Cloud initiative.

e-Spirit’s Corporate Content Cloud enables organizations to engage digital customers at every touchpoint of the customer journey by: connecting people, systems and applications; accessing real-time data, assets and information, and publishing content with total accuracy and relevancy across all channels and devices.

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