News October 03, 2018
Dept climbs 12 places in Econsultancy’s Top 100 Digital Agencies
Dept has climbed an impressive 12 places to 52nd spot in Econsultancy’s Top 100 Digital Agencies.
This is the third year that Dept has featured in the report. In 2015, Building Blocks (which was rebranded to Dept in May 2018), was listed as ‘ones to watch’, before securing 84th place in 2016 and 64th in 2017.
Jasper van de Luijtgaarden, Managing Director, said, “We are proud to have once again climbed Econsultancy’s Top 100 Digital Agencies. This recognition is testament to Dept’s growth over the past year, and we’re not slowing down. The UK continues to be a core focus for us, and we intend to propel ourselves into the Top 50 through developing our service offering and working with new clients to accelerate their digital reality.”
The Econsultancy Top 100 Digital Agencies Report is an annual listing of the UK’s largest digital marketing, design and build, technical and creative agencies ranked by fee income from digital activities. It is the definitive listing of the largest digital agencies in the UK featuring in-depth analysis and commentary of all the agencies listed.
Key Findings from the Top 100
This year’s report found that the total fee income of the Top 100 digital agencies has surpassed £2.8bn, with the top five agencies holding 40% of the total fee income of the entire Top 100.
Full service/marketing agencies dominate the ranking with 65% of the total fee income of the Top 100. Whilst 48% of agencies in the ranking are independent, agency groups hold 76% of the entire fee income of the Top 100 compared to independents.
Commenting on the state of the industry, Econsultancy Founder and Centaur Marketing President Ashley Friedlein said, “Pressure on the client-agency relationship is mounting. This can be seen with the increasing consolidation of marketing activity in-house, a trend which stems from the disruption of media buying, on the one hand, and growing pressure on CMOs to drive growth and prove marketing effectiveness, on the other. Agencies therefore continue to redefine their propositions as they face a number of competing forces”.