Retargeting / Remarketing
Perhaps people have seen your display advertising, clicked on one of your Google ads, or found you in myriad other ways. Retargeting provides you with a great opportunity: market to people you already know and who are likely interested in your product or service.
Retargeting or remarketing?
While the terms sound similar enough, they’re different in nature and approach. Retargeting usually means that a user has visited your website and perhaps taken some actions while there. You’ve set a cookie, and now you can approach them on other sites through ads, too.
Because you know you’re targeting people who were interested before, you’ve got a much higher chance of converting an ad into a sale. Of course, it’s a delicate dance. Users can be annoyed if they’re constantly bombarded by your online presence. The trick is to be there when they’re thinking about you anyway. A trick we can help you pull off.
Then there’s remarketing. This generally means trying to re-engage customers—via emails that upsell, cross-sell, or remind people that they were in the middle of something on your website. You’re sending a follow-up, ensuring that you’re top-of-mind once more to customers who may have been on the fence or gotten distracted.
How we can help
Whether it’s retargeting, remarketing or both that’s on your to-do list, we can help you out. Our experts are well-versed in striking a balance between bringing you to your customers’ attention and making sure they’re not overexposed to your online presence. They provide you with the best return on investment across Google’s display network, social media platforms and AdWords. We use our data expertise to know where your customers will be on every step of their path to purchase and help them to convert by using personalized ads.
You’ve heard the adage that it’s better to retain an old customer than to find a new one. That’s still true in the digital age, and we’re here to help you out.