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Philips and Movember show men the key to good health is right under their nose

Kristin Cronin
Kristin Cronin
Head of Marketing US
Boston

Philips comes together with Movember, launching a new campaign promoting men’s health awareness and kickstarting the discussion around some of its most important topics. The work has been created by international creative agency Dept, shot by comedy-master Augusto Zapiola and produced by Wenneker.

Those most at risk when it comes to men’s health issues, are also the least likely to do something about it, even when it’s all under their noses. Philips’ latest (male grooming) campaign, makes men realize how simple it is to take action for their health. Signing up for Movember and growing something under their nose – while styling it well with the Philips One Blade – is a very good start.

The digital campaign features several situations and conversations men can relate to, featuring topics such as prostate and testicular cancer, but also mental health. The situation is always followed by a ridiculously simple ‘right under your nose’ solution, accompanied by the appearance of a moustache, symbolizing the moment when the solution has been found.

“We wanted to put a spotlight on things that should be obvious topics of conversation but for some reason aren’t talked about enough between men”, says João Inácio, Creative Director at Dept. “We then explain them in the most obvious way possible, with a humorous twist.”

Theodoros Koulos, Creation Manager at Philips: “We think it’s important to normalize the important, sometimes uncomfortable men’s health topics. Partnering up with purpose-driven institutions like Movember and fighting for better health is at the very core of our brand.” 

Crafty copy, a stunning visual world and an important message are the secret ingredients for Dept’s latest social-first campaign, which also marks the first collaboration between Philips and Movember. 

The campaign was shot by Argentinian director Augusto Zappiola, one of the industry’s most awarded directors, famous for his layered comedic narratives, under the lead of production house Wenneker

Questions?

Kristin Cronin

Head of Marketing US

Kristin Cronin

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