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Meta Festival attracts 6,500+ visitors and 100+ speakers to groundbreaking virtual world

Map Metapolis
Marjan Straathof
Marjan Straathof
Global Head of Marketing
Length
3 min read
Date
18 July 2022

More than 6,500 attendees gathered in the highly immersive, all-new Metapolis metaverse world this week for the first-ever 24-hour Meta Festival to hear from hundreds of leading web3 innovators, brand marketers, futurists and technologists. Several hundred others tuned in to live streams on YouTube, LinkedIn, Twitter and Twitch to take a peek into the metaverse in the festival organized and co-founded by global digital agency DEPT® and JOURNEE – The Metaverse Company.

Map Metapolis

Anastasia Petrova, Founder at Social Butter Agency and Meta Festival attendee:“Meta Festival was great. I think it was one of the most beautiful metaverse environments that I’ve seen so far. Just take a look at the incredible world, put together by talented Journee and DEPT® and the impressive selection of speakers and interesting topics.”

Inside Metapolis, attendees were free to explore five stages focused on Pop Culture, the Betterverse, Immersive Experiences, Diehard Tech, as well as the Main Stage which featured live programming across three time zones in Asia Pacific, Europe and the Americas. Speakers on these stages included experts from Netflix, Tommy Hilfiger, Calvin Klein, Federal Reserve Bank of Boston, and more. Each stage had its own theme and several screens for tuning into talks from experts. Metapolis also featured a Playground with fun workshops, karaoke, live magic, cocktail classes, yoga and an NFT workshop. Attendees could also browse an NFT Gallery inside of Metapolis to purchase a number of custom NFTs created for the event. 

Berenice Di Matto, Growth Hacker and Meta Festival attendee: “The Meta Festival was definitely an interesting full immersion into the metaverse, stimulating insights into the way forward and the role that brands can play in creating a positive, inclusive and participatory environment that enhances both the audience and the brands themselves.”

On the Main Stage, attendees heard from experts focused on Web3, pop culture, innovative trends to watch, the tech behind the spatial web and how to build a better Internet. Speakers included web3 experts Cathy Hackl, Paula Kilgariff, Diego Borgo and Gmoney, as well as leaders from Google Cloud, Ready Player Me, The Volkswagen Group, H&Mbeyond, HAPE, The Fabricant, Coca Cola, WIRED, disguise, Burberry, Heineken, Salesforce, DRESSX, Headspace, Decentraland, Epic Games, Algorand, PwC UK, Campaign, Forrester and more. 

Josh Rush, co-founder and CEO at SURREAL Events: “It was entirely meta to share the main stage talking all things metaverse and immersive experiences with such distinguished panelists at this week’s Meta Festival. Major thanks to the entire team at DEPT® + major props to the team JOURNEE – The Metaverse Company for hosting. Awesome work guys. Looking forward to finding ways we can all collaborate more in the future!”

For more information and recaps on the event, follow the Meta Festival on LinkedIn, Twitter and Instagram.

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Global Head of Marketing

Marjan Straathof

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