Kristin Cronin
Kristin Cronin
Head of Marketing US
Boston

News

DEPT® and BASIC receive sixteen Webby Nominations

Tuesday 20 April 2021 – Today, the 25th Annual Webby Awards announced its nominees. Digital agency DEPT® and BASIC®, who recently became part of Dept, received sixteen nominations for their work for Google, Patagonia, Steelseries, GANNI, Van Gogh Museum, Honig, Muuto and Furrion. Thirteen additional client projects earned the distinction of Webby Honoree.

“Nominees like DEPT® and BASIC® are setting the standard for innovation and creativity on the Internet,” said Claire Graves, Executive Director of The Webby Awards. “It is an incredible achievement to be selected among the best from the nearly 13,500 entries we received this year.”

The best-in-class eCommerce platform for Patagonia received an impressive three nominations in the Websites and Mobile Sites category for Best PracticesFashion & Beauty and Shopping

The work co-created with Google around the Google Store was nominated twice in the Websites and Mobile Sites category for Features & Design: Best User Experience and Best Mobile Visual Design: Function
 
Two projects that were launched during COVID-19 received nominations within the Virtual & Remote category: the interactive digital showroom crafted for GANNI in Fashion & Retail, and Honig’s ‘Live Eet’-campaign for the Dutch Foodbanks within the Brand or Partner Experience category.

The full-funnel media strategy for gaming equipment manufacturer SteelSeries that led to 324% revenue growth YoY has been selected as a nominee in the Advertising, Media & PR category for Best Growth Strategy. Global furniture retailer Muuto was nominated in the Websites and Mobile Sites category for Shopping for its brand new digital platform for B2B and B2C customers. The Van Gogh website, created together with Q42, was nominated in the Websites and Mobile Sites category for Cultural Institutions. Lastly, the direct-to-consumer rebrand for the leading outdoor electronics company Furrion was nominated for Best Mobile Visual Design

Two BASIC® culture projects, Crafted™, a cultural initiative to celebrate diversity and unite creators, and MOVES, which provides an in-depth look into imagining, designing and developing the new office, are nominated five times for Best Mobile Visual DesignCorporate Social ResponsibilityBest User InterfaceProfessional Services & Self-Promotion and Best Visual Design.

Cast your votes

Voting polls are now open to the public until 6 May. Cast your vote for your favorite nominees via the links below:

Additional DEPT® and BASIC client honorees

  • Bol.com Crafting the perfect Christmas campaign in Advertising, Media & PR: Integrated Campaign (Official Listing)
  • Desktop Metal in Websites and Mobile Sites: Best Mobile User Interface (Official Listing)
  • Silver Oak in Websites and Mobile Sites: Best Responsive/Adaptive Design for Mobile (Official Listing) Best User Interface (Official Listing) and Best Practices (Official Listing)
  • Futuremood in Websites and Mobile Sites: Best Visual Design – Aesthetic (Official Listing) and Best Mobile Visual Design – Aesthetic (Official Listing)
  • Design Within Reach in Websites and Mobile Sites: Best User Experience (Official Listing) and Best Navigation/Structure (Official Listing)
  • Google Store in Websites and Mobile Sites: Best Visual Design – Function (Official Listing)
  • Google Pixel 5 Launch Page in Websites and Mobile Sites: Best Visual Design – Aesthetic (Official Listing)
  • Google Nest Audio Launch Page in Websites and Mobile Sites: Best Use of Animation or Motion Graphics (Official Listing)
  • KFC.com in Websites and Mobile Sites: Best Mobile User Interface (Official Listing)

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Head of Marketing US

Kristin Cronin

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