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Dept x Forrester

How to build & accelerate your digital business


Today, every company understands what it means to be digital. Due to COVID-19, many of us have learned to digitize our interactions that were once offline. From supporting our customers via new sales channels to launching innovative solutions that cut out the middleman. Whether it’s B2C or B2B, it has become crystal clear that C-level business leaders who are fast, responsive, and agile, and keep their customers at the center, will turn into tomorrow’s winners.

During this Dept Talks Live, our founder and CTO, Bart Manuel, will be joined by guest speaker, Forrester VP and principal analyst Ted Schadler, to discuss the secrets for building and accelerating your digital business. Based on Forrester’s recent research report ‘Digital Rewrites The Rules Of Business’. We’ll show how the most successful brands and companies are using creativity, data, and technology to deliver effective customer experiences. Because every industry has a unique transformation opportunity at their fingertips, Ted will show us the new rules of digital business.

Three Key Takeaways:

  • Hear how traditional B2B and B2C companies are building their digital business by harnessing creativity, data, and technology.
  • Find out how you can apply these principles to your company or brand.
  • Discover the new rules of digital business and how you can use those to your advantage.

How to build & accelerate your digital business

Ted Schadler — Vice President & Principal Analyst, Forrester

Ted Schadler serves digital business professionals. He has 29 years of experience in the technology industry, analyzing the effects of disruptive technologies on people and on businesses. His research agenda focuses on platform business models, digital transformation, digital experience platforms, and digital experience agencies. His current interests and collaborations include digital transformation, digital maturity, platform businesses, mobile web, and maps: the power hidden in plain sight.


How to build & accelerate your digital business

Bart Manuel — Founder, Dept

During his physics studies at the TU-Delft, Bart had his first experiences with internet technology and the world wide web. The university network was the perfect playground to experiment with. So when his brother Paul approached him with the idea to start a business ‘building digital catalogs for electronics wholesalers on the internet’, he was on board quickly, intrigued by the real-world opportunities of this exciting new technology. Together they founded TamTam in 1996 and quickly broadened their offering to design and build websites, and realized that whatever direction the internet would evolve, there would always be a need for an agency helping organizations be successful online. Fast forward 24 years and this still holds true, just at a bigger scale. The impact and development of digital technology has never ceased to accelerate since and to Bart there has never been a more exciting day in the history of his business than right now, today, to be trying to create the future. He keeps focusing on digital acceleration and the reinvention of businesses. Meanwhile, TamTam has evolved into Dept, a leading international digital agency, with Dimi Albers as CEO and Bart (& Paul) still involved on a full-time basis as board members and co-founders.



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