The Forrester Wave™: Digital Experience Platforms
Download your free copy of the Forrester Wave™: Digital Experience Platforms Q3 2021 to help you select the right DXP for your business.
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Accelerating the travel and leisure industry: top 3 digital trends for 2021
Travel and tourism contributed $9.25 trillion to the global economy in 2019. In 2020, the global industry revenue was expected to increase from $685bn to $712bn. But then, the COVID-19 pandemic hit.
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Become a global strategy whizz!
Are you at the start of defining your globalization strategy? Have you figured out the right approach for your company? Do you know exactly what it is that you want to accomplish? We all know the key to successful globalization is to think global and act local. Ensuring that you have a reliable and fitting global strategy can result in stronger revenue generation and improved customer engagement.
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How to maximise the potential of voice search
Online marketing is developing at lightning speed. A clear boundary between each digital marketing channel is no longer possible, especially since the emergence of digital smart voice assistants.
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How to create a digital measurement framework
A Digital Measurement Framework (DMF) outlines how a company measures website performance, highlighting the most relevant KPIs, goals and targets.
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Become a marketing automation rockstar!
Are you getting the most out of your website? Who exactly are your website visitors? Who is clicking through and how does it work with further follow-up? Without even mentioning aspects like a ‘newsletter’ and ‘white papers’. Because we all know that they help to generate and retain leads, but it’s not easy to create materials that everyone is happy with. Let alone for that content to lead to extra sales. So there’s room for improvement.
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Accelerating healthcare: top 3 digital trends for 2021
Innovation in the healthcare industry is rapidly accelerating as a direct consequence of the ageing population, the rising prevalence of chronic diseases, infrastructure advancements, evolving care models, higher labour costs due to staff shortages and the expansion of healthcare systems in developing countries. But, more prevalently and unprecedented is the influence of the pandemic we’re currently facing.
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The secrets behind consumer demand
The secrets behind consumer demand takes you on a deep-dive into what separates a company from a brand. It shares examples of how applying the ethos of ‘human-first creativity, crafted by data’ can magnify your market position, define a better consumer connection and help you to penetrate new and existing markets. Not spending more, not hiring more, not even building more; just thinking differently. Jake shares how to turn your company into a brand.
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The road to AI for customer service
Transcending the term buzzword, AI has proven it’s here to stay. It is manifesting itself in many different ways; from futuristic ‘robots are taking over our jobs’ visions up until basic voice search solutions. It’s easy to feel lost in the search of how AI can be of any help for your business right now. The technology has been around for decades, but practical solutions for marketing are fairly new. So, is it necessary to invest in heavy machinery to be able to use AI? Luckily, the answer is ‘no’. Because by bringing it back to machine learning there are plenty of possibilities available right now.
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How Klarna is revolutionizing online retail
Retail is undergoing a major transformation, driven by consumers expecting more transparent and flexible payment options. Klarna has entered the buying market at the right time, catering to the change in buying behaviour and unleashing new opportunities for brands to evolve their online service offering.
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