pragmatic guide to metaverse background

Pragmatic guide to the metaverse – technology & components

Metaverse

Jesse Streb

Jesse Streb
Jesse Streb
Global SVP, Engineering & Technology

The metaverse is an elusive and confusing idea, combining web3, 3D technology, headsets, and different shades of reality. 

However, if you break down the metaverse into categories and components, it’s suddenly not so difficult to understand. 

In this pragmatic guide to the metaverse, we’ll work through everything you need to know about this up-and-coming virtual space, including the technical requirements and how your audience will access it.

Landing Page 950x1080 1

Eight things brands can learn from adidas’ digital transformation

Growth

Lizzie Powell

Lizzie Powell
Lizzie Powell
Strategy Director

Eight things brands can learn from adidas’ digital transformation

With digital sales growing from €1.5 billion to just under €5 billion in less than five years, adidas is the poster child for successful digital transformation.

Director of Solution Architecture at adidas.com, Andy Todd, is accountable for the brand’s e-commerce architecture and online experiences that serve consumers across the world. He sat down with DEPT® to share the secret sauce to the company’s impressive digital transformation.

Download this longread to find out more.

Creative Automation Report

Creative Automation Report: More Power to Create

Creative

Alex Miller

Alex Miller
Alex Miller
Global SVP, Creative & Content

Technology has been transforming the creative marketing and advertising industries even before the pandemic accelerated the need for new approaches.

Now it’s time for brands to take the next leap forward and explore the opportunities presented by creative automation, developing an approach that combines a combination of creativity and technology to streamline production and augment the creative process so that the best ideas take shape faster. 

Featuring exclusive opinion pieces by eBay, Just Eat and Opendoor, this report will help explain why creative automation (such as creative assets at scale, dynamic advertising, and conversational marketing), is the future of digital marketing, and how it can help your brand to gain advantage.

Landing Page 950x1080 2

The ultimate guide to CMS selection in 2022

Growth

Jonathan Whiteside

Jonathan Whiteside
Jonathan Whiteside
Global SVP Technology & Engineering

With customers demanding more out of digital experiences, websites (and CMSes in particular) have to serve as much more than an online brochure of content.

But the market for CMS solutions is vast and complex, and finding the right platform can be challenging.

This whitepaper breaks down the complete selection process to help you find a CMS to fit your unique needs and specific business goals.

Ready to find your needle in the haystack?

landingpage image

22 Trends for 2022

News

Max Pinas

Max Pinas
Max Pinas
Executive Creative Director

We saw that digital could change the world in 2020. 2021 showed us how fast that change could happen.

Over the course of this year, 5G really took off, we saw the launch of more than a few billionaires into space, and even the discovery of a whole new universe with the rise of the metaverse. Yeesh! It’s been a wild ride.

As the world speeds up around us, powered by a host of advanced new technologies, it’s safe to say that even at DEPT® we were staggered by the sheer innovation that digital offered this year.

What’s next seems almost beyond our imaginations— well, almost, but not quite. Here’s a sneak peek at the top 22 trends we’re expecting in 2022.

22 Trends for 2022

12 Trends Landing Page 950x1080 1

12 Technology Trends to Watch in 2022

Engineering

Jesse Streb

Jesse Streb
Jesse Streb
Global SVP, Engineering & Technology

To succeed in 2022 and beyond, technology leaders need to focus on the changing economy, streamlining technology, and the virtual world. Download the 2022 Technology Trends report to understand where tech is taking business this year.

Screen Shot 2021 11 04 at 11 06 50 AM

NFT playbook

Metaverse

Name
Name

Non-fungible what?  Everyone’s heard of them. Some people are paying MILLIONS of dollars for them.

But what, exactly, are NFT’s? 

Our digital NFT playbook doubles as an introduction to the world of non-fungible tokens and as a guide for creating your brand’s own NFT’s. Download the NFT playbook now to learn what the hype is all about, understand the real-world applications of NFT’s, and be able to (finally) explain “blockchain” to your friends.

Headless CMS

Maximizing digital experiences with a headless CMS

Experience

Jesse Streb

Jesse Streb
Jesse Streb
Global SVP, Engineering & Technology

Speed and scalability are critical to digital success and are often key drivers of the decision to implement a headless technology stack. We teamed up with Contentful to share the five key considerations to maximize the performance of headless marketing technology stacks to deliver the digital experiences that businesses need and customers want.

Cover Portrait

How to effectively scale technical teams

Engineering

Jesse Streb

Jesse Streb
Jesse Streb
Global SVP, Engineering & Technology

“How can we move faster?” is the number one question we’re asked by CTOs. But regardless of team size, industry or maturity, we consistently see teams struggle to scale. Download this longread to find out the strategies we’ve seen work.

Rectangle 420

Navigating the cookieless world

Engineering

Lizzie Powell

Lizzie Powell
Lizzie Powell
Strategy Director

The post-cookie world is nearly here and businesses across many industries will be affected in some way. It’s time for marketers to dive deep into what a cookieless world may mean and how you can continue to thrive, survive and evolve. Here are five phases and 12 steps to make your digital marketing successful without cookies.

Download

Stay in touch!

We use functional cookies to make the website work properly, analytical cookies to measure your behavior and marketing cookies for ads- and content personalization. We collect data on how you use our website to make our website easier to use, but also to tailor or personalize communication in advertisements, on our website or apps. Data collected through marketing cookies is also shared with third parties. By clicking accept you agree to this. More information? Read our cookie policy.