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How can brands harness the power of WeChat?

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Originally, WeChat was launched in 2011 with the purpose of being a messaging application. Yet in six years time, it has quickly grown to become an all-encompassing digital ecosystem with over one billion active monthly users. This single application has transformed how people communicate, find information, shop, work and manage their daily life. Thus, there is no better digital platform to directly interact with the Chinese consumer than WeChat. But navigating this digital environment is quite challenging, thus how can brands best take advantage of this opportunity?

From choosing the right account to creating useful yet pertaining branded content, this longread will delve into how to establish and promote your brand on WeChat whilst utilizing a multitude of freely available WeChat tools to grow your brand awareness and develop a strong follower base.