The ingenious Tripp Trapp high chair by Stokke – popular with parents and children alike. The Norwegian cult brand is pursuing its goal of becoming the global market leader in high-quality children’s furniture and prams. In order to get closer to achieving this vision, Stokke commissioned DEPT® to redesign its online shop and at the same time link it to their brand stores in London & Sindelfingen.
Stokke relaunches its new online shop
Stokke, once again, chose the Salesforce Commerce Cloud as its e-commerce platform. In order to increase online sales, DEPT® optimised the technical performance of the shop and modernised its design. Existing features – such as the product configuration tool or the store locator – have been migrated to the new platform and perfected. The new shop underwent a staggered launch in the UK, the USA, EMEA, various APAC countries and Russia.
Online and physical brand presence are unbeatable when combined
Endless aisle solution in the brand store
With the Brand Stores, Stokke is setting the stage for a unique brand experience and creating the perfect symbiosis of a minimalist, modern design and a natural, Nordic ambience. In line with its strategy of using the store as a digital sales channel, Stokke decided to enable shopping without a point of sale whilst creating a seamless cross-channel shopping experience. In order to ensure this, DEPT® linked the physical store with the online shop by integrating the ‘Endless Aisle’ tablet application into the Stokke Salesforce Commerce Cloud environment.
This app extends the performance of the Salesforce Commerce Cloud to the local store. By using tablets, Stokke can offer its customers the full range of products – both online and in-store. If the customer chooses a product in-store, the purchase is completed cashlessly via the app using a credit card and the product can either be taken immediately or delivered to the customer’s home (or to another preferred address).
Benefits
- A wider range of products in-store.
- Payments can be processed anywhere within the store.
- Long queues are a thing of the past.
- Home delivery.
DEPT® was responsible for the entire project management and implementation. Our partner XCEPTANCE was responsible for test planning and implementation.
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