Online world enchants adults and children alike
The world of Playmobil makes children’s hearts beat faster, whilst at the same time offering premium quality. It is therefore only logical that the toy manufacturer also places special emphasis on outstanding customer service and an efficient sales channel online. Oracle’s versatile customer experience solution (Service Cloud) and Salesforce’s highly scalable e-commerce platform (Commerce Cloud) fully met these requirements and that is why Dept implemented both technologies into Playmobil’s systems.
Playmobil as a pioneer of the online market
In 2006, the toy manufacturer was one of the first companies in Germany to use a cloud-based e-commerce solution and chose Salesforce Commerce Cloud as its shopping platform. Today – more than a decade after the launch of the website – Playmobil decided to reform the existing shop and again commissioned Dept to make all of the shop adjustments.
User friendliness is a top priority