Chocomel

Holiday fun meets digital with Chocomel

chocomel

Chocomel is the reigning chocolate milk king in the Netherlands and Belgium. Though it is popular year-round, especially during the cold holiday season there is an old Dutch tradition to drink hot chocolate milk with whipped cream. A delicious combination. Just like Chocomel and DEPT®.

wezijnerweer

Celebrating a new holiday custom

Every year around Sinterklaas, Chocomel releases its Letter packs – one of the fastest selling limited editions available. As their fresh leading agency, DEPT® developed the campaign A tot Z: updated packaging, social media, display banners and a unique TV commercial. The entire campaign was built around a simple idea. People love to make words with the letter packs, so we want all assets to celebrate this custom.


Part of a bigger strategy

The Letters campaign is part of a larger brand strategy (also developed by Dept) that focuses on the iconic traits of the brand and nothing else. We developed a new tagline, a new identity, and a new guiding strategy for all communication: funny, powerful, and yellow. Anything you see from Chocomel is always adhering to those three rules. Making sure an iconic brand gets iconic communication.

Question?

Sales Director

Jord Wessels

Stay in touch!

Personalize your experience

We use functional cookies to make the website work properly, analytical cookies to measure your behavior and marketing cookies for ads- and content personalization. We collect data on how you use our website to make our website easier to use, but also to tailor or personalize communication in advertisements, on our website or apps. Data collected through marketing cookies is also shared with third parties. By clicking accept you agree to this. More information? Read our cookie policy.