Doubled revenue after website localisation
EMU is an international shoe producer from Australia who is famous for premium sheepskin boots. The brand is proud of its tradition, and authentic Australian hand craft which is why it puts emphasis on natural, high-quality materials. With its outstanding comfort integrated in modern design, the brand is very popular among women with an active lifestyle that requires fashionable shoes all day long. Dept helped EMU establishing a higher reach on the German market by localising the website in the German language.
Upon this great success we continued our localisation projects with Dept
Lifting performance with multiple strategies
Dept identified a few key initiatives to lift overall performance:
- Thorough SEO work, with a native German speaking marketing specialist
- Copywriting for SEO optimisations whilst keeping in line with overall brand tone of voice
- Localising the entire English website into German, including localised service propositions such as payment options, delivery, etc.