Designing the Kids Space universe

Imagine a world where ordinary rules don’t apply, and expectations is just a word that is hard to spell. Where, with every turn, there is something new to discover and where your toaster could suddenly become a rocket ship. Welcome to Google Kids Space – an OS that offers personalized age-appropriate and educator-vetted collection of digital content for kids.

google space kids explorers

A brand system for Kids Space

Over the past three years, HELLO MONDAY/DEPT® has worked closely with Google to create the entire brand system for the Kids Space experience.

From defining the overarching TOV and personality of the OS, to establishing a visual language that we applied across all key screens and UI elements, including an extensive illustration library for Avatar customization, home stream backgrounds and content cards.

Google Kids Space provides a safe and enriching environment for children to interact with technology. Through surprise moments and interest-driven content, the OS inspires kids to become curious explorers of what they are passionate about.

Home Navigation


A playful set of reactive icons that help to navigate to the different categories: Home, Read, Watch, Play and Make:

Interest picker

Interest icons used in onboarding allow kids to filter content for a more tailored experience:

The sky’s the limit

When you nurture a child’s imagination and spark curiosity, there is no limit to their aspirations; imagine if those kids end up in space because we taught them about it!

Questions?

Founding Partner, HELLO MONDAY/DEPT®

Anders Jessen

Discover more

Next Case

Beiersdorf / Nivea

Personalize your experience

We use functional cookies to make the website work properly, analytical cookies to measure your behavior and marketing cookies for ads- and content personalization. We collect data on how you use our website to make our website easier to use, but also to tailor or personalize communication in advertisements, on our website or apps. Data collected through marketing cookies is also shared with third parties. By clicking accept you agree to this. More information? Read our cookie policy.