Online property purchase
BPD, the biggest real estate developer in The Netherlands, is the first providing the possibility of buying a house online. Choosing and buying a home has never been easier. This is the result of an innovative digital service design process, created by Dept.
Translating into a fully online customer experience
Choosing, furnishing and buying a house used to be complex and time-consuming. Until now: together with BPD, we decided to translate the whole customer journey to an online customer experience. The result? Intuitive ‘area websites’ where users get all the information they need to make the right decision. On hoefenhaag.nl, for the first time ever, it’s even possible to digitally sign a purchase agreement!
The new platform is the result of an innovative digital service design process
The website of BPD evolves around attractive visuals and convincing copy. Navigation from area, to neighborhood to house is incredibly intuitive. Via a preferences quiz, potential buyers are involved in the area’s development early on. The direct link between the custom frontend and the Salesforce backend makes it possible to show real time statuses of all homes. Extensive contact options are integrated for those who want to buy their new home with the help of an adviser. After the sale is made, the website remains the place to keep in touch with neighbors and BPD about activities or developments in the area.
The new platform performs considerably better than the old one. Both soft and hard KPI show a bounce rate on the new platform which is more than 10% lower; an average time on site of a minute longer; a doubled amount of pages view; and last but not least, a doubled amount of leads!