Simple Feast

A new e-commerce site for a B Corp food brand

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Simple Feast, the certified B Corporation that offers plant-based meal kits to consumers in Denmark, Sweden and the US, turned to DEPT® to help them deliver a new e-commerce site. As a fellow certified B Corp, DEPT® was perfectly placed to create a digital platform that reflects the sustainability, quality and convenience that Simple Feast stands for.

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Simple Feast puts sustainability first

At Simple Feast, the mission is simple: to create the sustainable food of the future. With their well-composed meal kits, they make it both easy and delicious to eat healthy, organic and environmentally friendly. The menus are developed by some of the world’s leading chefs and are delivered in ready-to-go pots, so busy people can easily gather around the dinner table with great food made from scratch.

The food you get in your Simple Feast meal kit is 100% vegan, organic and locally sourced. And the passion for sustainability doesn’t stop there; all the packaging and delivery boxes can be reused again and again.

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The challenge: a rebel in the Red Ocean market

Subscription meal kits are a ‘Red Ocean’ market, where the battle to attract and retain customers is continuous and intense. In order to succeed in its mission and champion the sustainability message, Simple Feast had to stand out from the crowd.That’s why it was crucial that the new site conveyed their mission clearly, reflecting their brand identity.

The new site needed to make it clear to customers what they are paying for when they buy a meal kit from the market’s green rebel. Choosing Simple Feast is not just a matter of convenience and quality, it’s also contributing towards a better and more sustainable world.

Another goal of the project was to increase sales of Simple Feast’s ‘Essentials’ product range, which includes plant-based yogurt, homemade granola, and jars of comfort food ready to heat up. So, when building the site, it was important to ensure that the Essentials range was introduced as a natural add-on to the meal kits.

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The solution: rebellious and user-friendly

Creative agency Waaitt designed the visual identity which DEPT® then further developed digitally to roll out on the website. The style is strong, bold and unconventional. With its bright colors and crisp fonts, the visual expression communicates precisely the rebellious attitude which is such an important part of Simple Feast’s brand identity.

The site had to be user-friendly and work across Simple Feast’s three markets, Denmark, Sweden, and the US. To reach the right balance between recognizability and rebelliousness, we drew inspiration from best practices in e-commerce and focused on shaking up convention through strong design.

The goal was to create a website that presented Simple Feast as the frontrunners in the food of the future. So we needed to create a design language that cut to the chase and stood out from the crowd. The solution was to turn to raw authenticity. To get to the core of the brand message, we kept the expression straightforward, with grids and images that go all the way to the edge of the page. In other words, we created a site that is just like its brand: simple.

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A B Corp brand that leaves a mark

Simple Feast is a bold brand. Their core product isn’t just another meal kit; it is soul food wrapped in ambition and thoughtfulness. And the same now goes for their site.

Together with Simple Feast, we have created a unique digital representation of the brand. The redesign of subpages is still a work in progress, but the mission to make the brand’s activist spirit shine through is already complete.

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It’s a pleasure to work with ambitious brands that also care about sustainability. That’s why it’s been great to help another B Corp company, Simple Feast, in their mission to make the world a better place, one meal at a time.

Marie Spliid Kirkegaard, UX Manager at DEPT®

Discover the website

Questions?

UX Manager

Marie Spliid Kirkegaard

Randstad

Boosting the job market with data-driven solutions

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As the largest employment agency in the Netherlands, Randstad has an enormous database of vacancies and outstanding advertisements for all available jobs. Maintaining an overview of current advertisements can therefore be quite a challenge. Which platforms contribute to conversions? And which job ads are still online when they should be offline? New data-driven solutions make it easier and more efficient for Randstad to show vacancies in the right place and fill them.

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Scalability as a requirement

Scalability is a must for Randstad. All solutions were therefore developed within Google Cloud Platform with the idea that another country within the Randstad Global organization can easily make use of the same technology. Our data models and machine learning applications are generic and can be applied to data from other countries. 

In this way, we developed solutions that are reusable, reduce future development costs for other countries, and allow the business impact of solutions to be scaled up quickly.

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A personalized attribution framework

We created a custom-made attribution framework in Google Cloud that completely fits Randstad’s modus operandi and maps out the entire customer journey of thousands of applicants. A framework that makes it easier for marketers within Randstad to collect data, gain insights and experiment with campaigns to achieve the desired results. The complete attribution framework consists of four steps:

Data collection

Structuring data into customer journeys.

Modeling

Build and automate data-driven attribution models.

Gathering insights

Visualize attribution outputs and then gain insights.

Experimenting

Based on the insights, changes are made to the campaigns through experiments within marketing channels and budgets. This is the step where actual business value is generated.

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A smart supply and demand model

Randstad wants to eliminate or reduce media spend for vacancies that already receive a lot of supply from the market in order to reduce unnecessary costs. Our solution: the demand and supply model. This model uses data sources from the job feed, Randstad’s own database, and Google Analytics to generate the required input variables. The raw data is then transferred to Bigquery, the data warehouse in Google Cloud Platform, and a fill score is calculated on a daily basis. These scores are sent to various databases for the marketing and IT teams to use, helping Randstad to be more data-driven as an organization:

  • Online marketing optimization: the scores are used to determine whether a vacancy should be pushed to paid channels. When the score of the demand and supply model exceeds a certain threshold, it is no longer pushed. The vacancy can however still remain active, but then has a higher chance to receive applicants through organic channels.
  • Platform optimization: the scores can be used for activation on the Randstad website. Jobs that are harder to fill are placed on specific pages to generate more traction.

Data-driven, efficient and cost-saving

The results

The tailor-made solutions we developed together with Randstad help Randstad as an organization to:

  • Become more data-driven;
  • Be more efficient with its media budget;
  • Improve the online user experience of potential or existing candidates

Questions?

Data Scientist

Rick van Sintmaartensdijk

Wilson

Helping a century-old sports brand find its place in culture

Alongside DEPT®, Wilson repositioned themselves and authored a proactive, authentic mission for the brand and business: “empower every human to live life like an athlete.” 

On this foundation, we set out to refresh the brand identity and execute a digital launch strategy for Wilson Sportswear from concept through production.

The need to stand for something 

Wilson, the iconic American sporting goods brand, came to us at an inflection point.

The company had been at the center of sport for over a century, making world-class hard goods like balls, bats, rackets, clubs, and gloves to give athletes an edge. While their products were well-known by athletes around the world, they were preparing to launch their first-ever apparel line and recognized that the brand needed to stand for something bigger.

We started by shaking down the brand through a visual audit and interviews with employees and athletes to understand brand perception and the role that sport plays in their lives. 

We learned unequivocally that sports matter. They add meaning to our lives. They teach us things. 

How to persist. How to work together. How to fail. And most importantly, that what lies within is bigger than anything that lies ahead.

You don’t reinvent a 100-year-old brand. You find its soul and give it room to grow.

No primetime athletes.

No cut-throat competition. No winning or losing.

Our creative showed only everyday athletes who play for the love of the sport.

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Redefining athlete

“Athlete” is considered a title reserved for a chosen few. It conjures up ideas of physical ability and big-name fame. When people think “athlete,” they think of the ones they see on TV. Blood, sweat, and tears. Walking out of tunnels, arms raised in victory.

Our go-to-market strategy for the first year of Wilson Sportswear was to challenge these stereotypes by representing the athletic spirit that lives inside us all and plays on without expecting anything in return.

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Spirited collaboration despite the odds

Design and product development, in sync

The timing of our brand identity work allowed BASIC/DEPT® designers to explore and refine a new visual language for the Wilson brand at the same time their internal teams developed the inaugural Sportswear collection. As a result, we were able to influence everything from packaging to hang tags, even branding on the collection itself. 

Brand guidelines 

Empowering a global team to create with long-term consistency. We crafted an all-new brand book consisting of a design system, photography guidelines, and company culture material. 

Social launch 

A familiar format to carry on the conversation. For year one, we proposed orienting the brand around biweekly “drops.” This construct was proven in the category and gave Wilson a way to establish a heartbeat of product stories based on cultural moments, capsules, and collaborations.

Remote content production

The restraints of the pandemic didn’t hold us back. We were able to safely plan and produce multi-day shoots in LA to sustain the launch phase and months of drops to follow. 

Questions?

VP of Growth

Asher Wren

Spotify

Music + Talk by Spotify – revitalizing the world of podcasting

The popularity of podcasts has grown exponentially in recent years. However, due to licensing laws, adding music to audio content remains challenging.

Thanks to Music + Talk by Spotify, these issues are now a thing of the past.

Over 60 million songs at your fingertips

Creators are now free to combine tracks from Spotify with their own talk segments using Anchor – a free app for creating and distributing podcasts.

The result is a new genre of audio show, Music + Talk. Studio Dumbar (part of Dept) was selected to create the visual identity for this pioneering brand.

Strategy

Spotify’s goal with Music + Talk is to break into the global podcast market, while simultaneously reinvigorating and revolutionizing the way content is created and delivered. The new brand had to communicate this aspirational energy while sitting comfortably alongside the Spotify and Anchor brands. The look and feel had to be flexible, easy to work with, and strong enough to attract the podcasting world’s leading lights – as well as the next generation of talent.

Design

Working closely with Spotify and sister agency, Byte (part of Dept), Studio Dumbar created a vibrant brand with motion at its core. The word-mark communicates the product’s purpose with crystal clarity. The shapes containing the words Music + Talk add personality while providing a foundation for the broader visual identity. In motion, the shapes stretch and contract, expressing the pulsing energy of sound while creating a larger family of shapes, from which patterns are made. Cropped, rotated, and set in different color combinations, these patterns give the identity its flexibility and character – a foundation that remains instantly recognizable, even when the mark itself isn’t in use. An integral part of the identity is its sound logo: a short, memorable jingle create to clearly identify all video and audio-only content generated for the Music + Talk format.

Result

The identity will continue to roll out as fresh content is made and distributed via Music + Talk. Extensive brand guidelines have been provided, with every design asset easily accessible online. This ensures a consistent and coherent identity whatever the manifestation, and wherever in the world a designer might be.

Questions?

Stokke

Setting a new online standard

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The ingenious Tripp Trapp high chair by Stokke – popular with parents and children alike. The Norwegian cult brand is pursuing its goal of becoming the global market leader in high-quality children’s furniture and prams. In order to get closer to achieving this vision, Stokke commissioned DEPT® to redesign its online shop and at the same time link it to their brand stores in London & Sindelfingen.

Stokke relaunches its new online shop

Stokke, once again, chose the Salesforce Commerce Cloud as its e-commerce platform. In order to increase online sales, DEPT® optimised the technical performance of the shop and modernised its design. Existing features – such as the product configuration tool or the store locator – have been migrated to the new platform and perfected. The new shop underwent a staggered launch in the UK, the USA, EMEA, various APAC countries and Russia.

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Online and physical brand presence are unbeatable when combined

Endless aisle solution in the brand store

With the Brand Stores, Stokke is setting the stage for a unique brand experience and creating the perfect symbiosis of a minimalist, modern design and a natural, Nordic ambience. In line with its strategy of using the store as a digital sales channel, Stokke decided to enable shopping without a point of sale whilst creating a seamless cross-channel shopping experience. In order to ensure this, DEPT® linked the physical store with the online shop by integrating the ‘Endless Aisle’ tablet application into the Stokke Salesforce Commerce Cloud environment.

This app extends the performance of the Salesforce Commerce Cloud to the local store. By using tablets, Stokke can offer its customers the full range of products – both online and in-store. If the customer chooses a product in-store, the purchase is completed cashlessly via the app using a credit card and the product can either be taken immediately or delivered to the customer’s home (or to another preferred address).

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Benefits

  • A wider range of products in-store.
  • Payments can be processed anywhere within the store.
  • Long queues are a thing of the past.
  • Home delivery.

DEPT® was responsible for the entire project management and implementation. Our partner XCEPTANCE was responsible for test planning and implementation.

Questions?

Technical Director

Dennis Alperstedt

Skoda

Video marketing to increase brand awareness

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Founded over 120 years ago, ŠKODA AUTO, a Czech based automobile manufacturer, has produced millions of cars. The company recently designed a new model named Škoda Fabia and wanted to increase their brand awareness and brand loyalty in the Swiss market. So DEPT®, together with the communications agency DD COM, created and implemented a global YouTube campaign for the car brand.

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Hyper-personalised videos

Google Director Mix enables marketers to hyper-personalise images, sounds and text in a video to the physical environment of various target groups. So our team of experts leveraged this tool to create different variants of one video. We started by creating different target groups and categorizing them. Next, we developed different combinations of one video by rearranging the sequence, text and audio. This resulted in the creation of 150 different videos in three different languages which can also be used for YouTube advertising. 

6.4%

Brand awareness growth

466k

Landing pages

The results

This enabled Škoda’s video marketing to scale and reach a wide range of different target groups with individualised YouTube TrueView ads. Overall, we achieved a Best in Class Lift in Brand Awareness. We created 150 different videos for various target audiences based on one original idea. 

Questions?

Global SVP Technology & Engineering

Jonathan Whiteside

Takeaway.com

Tuck into the future of food

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Have you ever been unsure as to what you’d like for dinner and are struggling to find local restaurant menus online? Just Eat Takeaway makes that process easier by gathering the menus of all your favourite local places to eat on one website. So it’s not only a solution for customers but also a gateway for restaurants to reach more people.

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Using data to help local restaurants

The global online food delivery marketplace started off as a small Dutch brand and has transformed into a global platform that operates in eleven countries and caters to over fourteen million customers annually. To ensure they remained a leading global player, the company decided to accelerate its digital transformation. The result? A new, innovative B2B marketplace which caters to the needs of restaurateurs by leveraging the wealth of data the company has at its disposal.

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Elevating the existing design

Aside from enabling consumers to order food online, the food delivery company also has a B2B marketplace which enables restaurant owners to purchase both food and non-food items from third-party sellers. Using the wealth of customer data at its disposal, Just Eat Takeaway wanted its marketplace to become more data-driven. To make this possible, our team needed to enhance the designs of the current marketplace while also migrating the brand’s existing platform of Magento to Commercetools and Prismic. Thanks to Commercetools API-first capabilities, the company could then provide regional insights into consumer demand which could help local restaurants better tailor their menu’s. In addition to local supply, demand and recommendations of all their items.

To do this, we started by conducting a quick but intensive design sprint during which we analysed the customer journey and current pain points for restaurant owners. This led us to create initial sketches of what the marketplace could look like and we refined this based on the company’s current system, their desires and also Commercetools capabilities. This enabled us to implement new features which focused on creating more customer convenience than ever before. Our team also made a number of functional optimisations such as an improved navigation structure and the possibility to quickly re-order items that one purchases frequently rather than having to comb through the entire catalogue.

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Catering to the needs of sellers

One of the biggest challenges of rolling out the new B2B marketplace was the complexity of it as sellers have access to their portal through which they can offer their products. So we designed the new setup with a simpler navigation process which enables each seller to easily visualise each order line per restaurant. By implementing Commercetools this integrated Adyen MarketPay which enables restaurateurs to make one payment which is then divided into the accounts of each seller. The integration process was easy as the company had a headless setup which made it easier to connect external channels to the existing commerce environment.

The next steps? Rolling out the new webshop in other countries while catering to each region’s needs while also continuing to optimise the existing platform based on feedback from both restaurateurs and Just Eat Takeaway. These digital innovations help future-proof the company by renewing its position as a leading global food delivery system.

Questions?

UX Design & Research Lead

Franklin Schamhart

IKEA

Creating a link between a Swedish tradition and Ikea

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The Swedish furniture giant IKEA aims to provide functional and stylish furniture to everyone around the world. In Sweden, the longest day of the year is often a joyous occasion that is celebrated annually with a feast. IKEA wanted to share this Swedish heritage with its German customers so they launched a campaign called Midsummer. They turned to DEPT® and asked us to help them organize a party and social media strategy around the event.

Special moments create unique memories

This was a two weeks long, intensive campaign which would end with a party that included previous cooperation partners and potential new cooperation partners, bloggers, Instagrammers, and YouTubers alike. The mood was idyllic and local Swedish food and music were on the menu. This was accompanied by relaxed conversations, new acquaintances, and, of course, DIY flower wreaths and matching photo motifs. The event served as a fun occasion to connect with customers online while strengthening the brand’s relationships with their influencers.

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IKEA wanted to share this Swedish heritage with its German customers

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The #Midsummer campaign was a complete success. Around 40 people came together to celebrate alongside @ikeadeutschland and Midsummer. More than 100 Instagram stories and 20 Instagram images were created, which together generated almost 160,000 impressions. The influencers that were invited shared their enthusiasm for the midsummer party with their social media community and thus acted as IKEA brand ambassadors.

The great vision to establish midsummer in Germany as a kind of tradition, in order to create an occasion to celebrate with friends and family, was successfully showcased through our celebration. Special moments were created that those who attended will remember forever. Every year, IKEA celebrates the Swedish midsummer with various activities. A tangible link was created between the Swedish tradition and the home furnishing retailer as a result of the #MarchMidsummer campaign and the #MarchMidsummer party.

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100

Instagram stories

20

Instagram posts

40

Participants

Questions?

Client Services Director

Diana Welte

Fragrance Direct

Commerce to maximize international growth

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Fragrance Direct is a digital retailer for fragrance and beauty, stocking over 14,000 products across 600 big-name brands, designer labels, and high street favourites. Its huge collection is influenced by the latest shopping trends and innovations, featuring international names like HUGO BOSS, Calvin Klein, Armani, Yves Saint Laurent and Marc Jacobs.

Launched in the UK in 1993, the digital marketplace was ahead of the curve. Fragrance Direct was aiming to evolve its brand offering alongside consumer demands, to keep its business at the forefront in an increasingly competitive space. With goals of offering more personalised service and achieving higher customer retention, Fragrance Direct turned to DEPT® to optimise its Salesforce Commerce Cloud platform.

Multi-site solution

Fragrance Direct wanted to maximise its international potential. It already had sites for the UK, Europe and the US, but they weren’t localised. Launching transcreated, country-specific websites was part of the beauty merchandiser’s digital strategy to better engage its clientele. 

DEPT® optimised its existing Salesforce Commerce Cloud platform to create a multi-tenant cloud solution with a centrally maintained, scalable, and reliable infrastructure with a single code base. Designed for growth, it makes the process of rolling out and maintaining websites easy and efficient. DEPT® created a separate website for Sweden, Denmark, and France; each with territory-specific content, campaigns and payment options. In collaboration with Lingo24 translation integration, the French website was translated into its native language.

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Modernising the
e-commerce experience

Personalised shopping

Fragrance Direct carries a wide range of beauty products to fulfil its diverse consumer needs of replenishing staples, experimenting with new labels, and gift-giving luxuries. We wanted to make shopping for products easier and more enjoyable for all types of shoppers. Personalisation was the answer to streamline the shopping experience while, at the same, ensuring it’s fun to explore and interact with.

A straightforward sitemap, image-led product listings and content hubs provided a great foundation to expand the capabilities within Salesforce Commerce Cloud through customised features. These include a subscription service enabling consumers to auto-replenish their favourite products and a Chatbot ready to answer queries throughout the customer journey.

The Fragrance Finder tool makes it super-easy to select the perfect signature scent, while gift wrap allows customers to virtually send presents from Fragrance Direct and improves the unboxing experience. Custom engraving adds an extra special touch when added to a bottle of perfume or aftershave. DEPT® worked with Fragrance Direct to implement and localise these services in each territory, ensuring orders are delivered to its trade partners and quality service is consistently delivered.

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Innovating payment

Fragrance Direct acknowledged payment methods were changing and the impact it was having on the younger demographics. With the immense buying power of millennials and gen z, these consumers were deemed prime target audiences. In an effort to adapt to new consumer expectations, Fragrance Direct partnered with DEPT® to implement a variety of payment methods appealing to all types of buyers, including:

Klarna to shop now and pay later

Klarna does not charge interest or fees for its standard payment options and has proven to be popular for online shoppers, giving consumers the option to try before they buy. We added its ‘Pay Later in 30 Days’ feature on Fragrance Direct and, following positive results, it strategically launched Klarna’s ‘Pay Later in 3 Instalments’ option ahead of the Christmas peak. 

ApplePay for the rise in mobile commerce

Consumers are increasingly choosing their devices to not only browse products on-the-go but also to make purchases. ApplePay adds a layer of convenience and security. With consumers increasingly storing their card details in their mobile wallet, they are used to make purchases through the device (even if it’s just via iTunes or the App Store). They don’t need to pull out any cards or enter in their delivery details to make the purchase but simply scan their face, fingerprint or enter the passcode, making checkout an easy, seamless experience.

4.5%

Increase in conversion

7.2%

Increase in average order value

Results

Optimising Fragrance Direct with its existing Salesforce Comment Cloud platform has allowed the retailer to modernise its approach to selling online, reaching new customers and building loyalty. Without the need to re-platform, the business was able to save significant costs and unleash new possibilities within the robust solution. With third-party integrations, Fragrance Direct introduced new ways for its customers to purchase products. Within three months of implementing Klarna’s ‘Pay Later in 30 Days’ feature, Fragrance Direct recorded a 4.5% increase in its conversion rate and a 7.2% increase in average order value compared to three months prior without Klarna. 

Credibility and retailer reputation plays a big role in making online purchases, especially when it comes to high-end brands and luxury items. In the website design, we used official brand photos in high-resolution throughout. We also pulled in Google Customer Reviews which demonstrates a 95% positive feedback based on 65,850 previous purchases. Likewise, using Bazaarvoice, individual products have ratings and comments, instilling added confidence in the authenticity of the website.

DEPT®’s partnership with Fragrance Direct is ongoing. We provide website maintenance to ensure the site performs at its best and new product lines are launched. We’re underpinning the company’s growth, rolling out new territory websites, as well as seasonal and marketing campaigns to engage target audience personas based on buying behaviour and geographic trends. As commerce continues to evolve, Fragrance Direct will maintain its leading reputation through adapting to innovative uses of technology.

Questions?

Technical Project Lead

Chris Clark

Bevi

Refreshing an eco-friendly B2B brand website

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Bevi is a leading manufacturer of smart water dispensers, incorporating touchless technology that enables you to customise your beverage, check your environmental impact, and view nutrition info right from your phone. Bevi is more than a smart water dispenser, it’s a step towards a more sustainable future. With every drink you pour, you’re not only saving a plastic bottle, but you’re also reducing the oil and emissions needed to manufacture and ship it.  Founded in 2014, the company has secured $60.1M in funding and is on a mission to transform how beverages are delivered. Its stand-up and countertop water dispensers are used in the global offices of Volkswagen, Apple, Uber, Trip Advisor, and Netflix, and many more. Bevi partnered with DEPT® to refresh its brand website and bring its values and purpose to the fore.

Strategic brand discovery

Brands rooted in purpose with technical B2B products have a lot to say, but often struggle to communicate their message in the most effective way. how Bevi is perceived as a business has a massive impact on its ability to resonate with prospects and retain long-term customers. Bevi’s brand communications focus on the positive environmental impact its products have, the cool features and broad flavour variety, rather than concentrating on specifics tied to functionality and installation, which sets it aside from its competitors.

DEPT® analysed the business to fully understand its positioning, which informed the next stages of the project. This involved a google analytics review, website audit, competitor research and stakeholder workshops. Deliverables included: 

  • Map of Bevi’s business model identifying key customer segments, user journeys, channels, partners and more. 
  • Five customer personas outlining motivations, triggers and content requirements to empathise with the audience’s needs.

Designing a website to unbottle the future

Making an impact with design

The new Bevi website was designed to reflect the brand’s forward-thinking approach to hydration. Taking creative inspiration from the aesthetic of its smart products, DEPT® designers infused the interactive nature of the water dispensers into its website design. 

Bevi’s colour palette, resembling the four elements of fire, water, earth, and air, were used throughout. Misty blue and white tones with curved lines created a cloud-like base layer, while splashes of pastel colours showcased the refreshing fruit flavours. Animations bring the design to life; illustrated bubbles rise up the home and flavour pages, as they would in a fizzy glass of water, to create a strong initial impact and draw the user in. hover effects highlight call-to-action buttons and subtle motion elements keep users engaged.

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Creating a clear codebase

DEPT® built the website in word press and created a reusable, custom library for all of the components using green sock, a robust java script toolset that helped us deliver optimum performance across all devices. From our analytics research, we knew there is a fairly even split between mobile and desktop users. Therefore, DEPT® developers optimised all points of entry for User experience And conversions with a bespoke set of components and solutions to respond to each screen size. When adding animations and video to the website, we balanced flare and functionality, ensuring smooth user-journeys and fast site-speed to optimise google’s rankings.  

Search optimisation was a top priority throughout the build. DEPT®’s team of digital consultants and search experts oversaw the project from a performance perspective, and teamed up with Bevi to fuel the website with Seo-optimised content. 

The yoast word press plugin was added to the cms, enabling Bevi to continuously optimise the website as new content is added. Our developers reinforced these practices by implementing schema.Org custom blocks, which adds context to the code, acting as a translator to populate google. By structuring data in sections such as the fa qs, new users searching for solutions are able to easily find the answers they’re looking for. 

A sparkling future

Bevi’s new website clearly communicates its vision and brings its value proposition to the surface. It encapsulates the uniqueness of Bevi, and stands out against its corporate counterparts, just like its eco-friendly water dispensers. Eye-catching animations keep users engaged, while the introduction of information and product pages adds depth. Presented in a highly consumable format, these pages not only inspire users to pursue a sustainable future, but also encourages them to find their custom beverage. Users can set their preferred level of fizz, flavour or combinations, and enhance their experience with caffeine or electrolytes. By connecting to a mobile device, its touchless technology makes the entire process seamless. 

We’re happy to be part of Bevi’s journey, helping the world reduce waste and plastic consumption through state-of-the-art office water dispensers. DEPT® is continuing to work with Bevi to maintain and evolve its website. Pardot forms were implemented into the website, which will underpin future campaigns and converting prospects.

Questions?

Strategy Director

Lizzie Powell

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