{"id":4326398,"date":"2025-09-08T16:46:46","date_gmt":"2025-09-08T14:46:46","guid":{"rendered":"https:\/\/www.deptagency.com\/?post_type=whitepaper&p=4326398"},"modified":"2025-09-11T16:45:25","modified_gmt":"2025-09-11T14:45:25","slug":"navigating-tariffs-how-consumers-are-adapting","status":"publish","type":"whitepaper","link":"https:\/\/www.deptagency.com\/en-uki\/downloads\/navigating-tariffs-how-consumers-are-adapting\/","title":{"rendered":"Navigating tariffs: how consumers are adapting"},"content":{"rendered":"
\n\t\n\t\t\n\t\t\t<\/svg>\t\t\t\n\t\t\t\tDownload\t\t\t<\/span>\n\t\t<\/div>\n\t<\/div>\n\tNavigating tariffs: how consumers are adapting<\/h1>\n\t\n\n\t\n\t\t\nRising prices and shifting trade policies are reshaping consumer confidence, shopping habits, and brand expectations. Yet for many, the bigger challenge is uncertainty: few consumers fully understand how tariffs work, and stress levels are high, making loyalty fragile. Brands struggle to anticipate how behaviours will change and where to act first.

While uncertainty is universal, people\u2019s responses are local. That\u2019s why we launched the DEPT\u00ae NavigatorIQ Tariff Report, global research from 8,000 consumers across the US, UK, Germany, the Netherlands, and Australia.

The report will help you understand how purchasing habits, brand loyalty, and perception are evolving and give you actionable insights to adapt your pricing, marketing, and brand strategy to win in a turbulent market.

In this report, you\u2019ll discover:<\/p>\n\n\n\t
  • The emotions behind uncertainty <\/strong>\u2014 why tariffs spark stress, political distrust, and a growing demand for empathy from brands.<\/li>
  • Shifting habits in unstable times<\/strong> \u2014 how price hikes push consumers to delay purchases, switch brands, or rely on local alternatives.<\/li>
  • The brand response to volatility<\/strong> \u2014 why trust, transparency, and clear communication are now as important as price in maintaining loyalty across markets.<\/li><\/ul>\n\t<\/div>\n\n\t
    \n\t<\/iframe>\n<\/div><\/div>\n\n\n\tAbout DEPT\u00ae Strategic Navigators<\/p>\n\t\nThese findings are from DEPT\u00ae\u2019s Strategic Navigators<\/a>, our global think tank created to help brands navigate unprecedented change, from technology and geopolitics to shifting consumer behaviour and economic uncertainty.

    By monitoring the evolving situation, collaborating on real-world problems, and capturing the voice of the global consumer through proprietary research, we turn signals into strategy.<\/p>\n<\/div>\n\t\t\t\t\t\n\t\t\t\n\t<\/div>\n\n
    \n\tOn our MIND<\/span><\/h2>\n\t\n\t\t\n\t\t\t
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