{"id":4251680,"date":"2018-07-24T12:00:36","date_gmt":"2018-07-24T12:00:36","guid":{"rendered":"https:\/\/www.deptagency.com\/downloads\/e-commerce-moves-fast-so-choose-wisely\/"},"modified":"2024-10-11T16:29:07","modified_gmt":"2024-10-11T14:29:07","slug":"e-commerce-moves-fast-so-choose-wisely","status":"publish","type":"whitepaper","link":"https:\/\/www.deptagency.com\/en-uki\/downloads\/e-commerce-moves-fast-so-choose-wisely\/","title":{"rendered":"E-commerce moves fast, so choose wisely"},"content":{"rendered":"<div class=\"block-whitepaper-detail-panel js-block-whitepaper-detail-panel\">\n\t<div class=\"block-whitepaper-detail-panel__header\">\n\t\t<div\n\t\tclass=\"image-wrap block-whitepaper-detail-panel__featured-image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/03\/Rectangle-387.png\"\n\t\t\t\tclass=\"image block-whitepaper-detail-panel__featured-image\"\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div>\n\n\n\t<div class=block-whitepaper-detail-panel__overlay><\/div><button\tclass=\"cta-button block-whitepaper-detail-panel__back-button cta-button__color--white cta-button__style--back\" aria-label=\"Back\" >\n\t<svg width='41' height='41' viewBox='0 0 41 41' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='M21.174 30 11 20.674l10.174-9.326m-9.326 9.328H30.5' stroke='var(--dept-button-icon-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><\/svg>\n\t\t\t<span>\n\t\t\tBack to all whitepapers\t\t<\/span>\n\t\n<\/button><h1\t\tclass=\"typography block-whitepaper-detail-panel__whitepaper-title typography__color--white typography__size--h1 typography__align--left\"\n\t\t\t>\n\t\tE-commerce moves fast, so choose wisely\t<\/h1>\t<\/div>\n\n\t<div class=\"block-whitepaper-detail-panel__cta-container\">\n\t\t<div class=\"block-whitepaper-detail-panel__description\">\n\t\t\t<p\t\tclass=\"typography block-whitepaper-detail-panel__cta-content-title typography__color--white typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tOverview\t<\/p><p\t\tclass=\"typography block-whitepaper-detail-panel__cta-content-text typography__color--bodyOnBlack typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tE-commerce is changing rapidly and so are customer expectations. Up until some years ago, you were doing fine when you had your catalog online, implemented standard user journeys and were able to sell and deliver your products within a reasonable timeframe.<br>\t<\/p>\t\t<\/div>\n\t\t<div class=\"block-whitepaper-detail-panel__form\">\n\t\t\t<div class=\"pardot-forms block-whitepaper-detail-panel__pardot-forms js-pardot-forms\">\n\t\t<iframe\n\t\tdata-initial-src=\"https:\/\/www2.deptagency.com\/l\/321011\/2019-05-14\/x21pnh\"\n\t\tclass=\"pardot-forms__embed block-whitepaper-detail-panel__embed js-pardot-forms-embed\"\n\t\ttype=\"text\/html\"\n\t><\/iframe>\n\t<div class=\"loader pardot-forms__loader loader__color--hanPurple js-pardot-forms-loader\">\n\t<div class=\"loader__first\"><\/div>\n\t<div class=\"loader__second\"><\/div>\n<\/div><\/div>\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<div class=\"block-highlighted-item-listing\">\n\t<h2\t\tclass=\"typography block-highlighted-item-listing__title typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tMore Insights?\t<\/h2><a\tclass=\"cta-button block-highlighted-item-listing__cta-button cta-button__color--onyxGrey cta-button__style--regular\" href=\"https:\/\/www.deptagency.com\/en-uki\/all-insights\/\" >\n\t\n\t\t\t<span>\n\t\t\tView all Insights\t\t<\/span>\n\t\n<\/a>\n\t<div class=\"block-highlighted-item-listing__cards\">\n\t\t<a\tclass=\"universal-item-card universal-item-card__type--article universal-item-card--has-link-decoration\"\n\tdata-theme=\"white\"\n\t\t\thref=\"https:\/\/www.deptagency.com\/en-uki\/insight\/retail-consumers-still-want-value-but-also-proof-deals-and-vibes\/\"\n\t\t\t\ttitle=\"Retail consumers still want value, but also proof, deals, and vibes\u00a0\"\n\t\t>\n\t\t\t<div class=\"universal-item-card__backplate universal-item-card__backplate--with-image\"><\/div>\n\t\n\t<div\n\t\tclass=\"image-wrap universal-item-card__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2026\/03\/Everyday-Retail-Inisght-1920x1080-1.webp\"\n\t\t\t\tclass=\"image universal-item-card__image\"\n\n\t\t\t\t\t\t\t\talt=\"Retail consumers still want value, but also proof, deals, and vibes\u00a0\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><p\t\tclass=\"typography universal-item-card__meta typography__color--darkGrey typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tAI&emsp;\u2022&emsp;Ben Culpin\t<\/p><h3\t\tclass=\"typography universal-item-card__title typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t<span>Retail consumers still want value, but also proof, deals, and vibes\u00a0<\/span>\t<\/h3><button\tclass=\"cta-button universal-item-card__btn cta-button__color--onyxGrey cta-button__style--regular has-parent-hover\" >\n\t\n\t\t\t<span>\n\t\t\tRead Article\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a><a\tclass=\"universal-item-card universal-item-card__type--article universal-item-card--has-link-decoration\"\n\tdata-theme=\"white\"\n\t\t\thref=\"https:\/\/www.deptagency.com\/en-uki\/insight\/ineos-automotive-appoints-dept-as-integrated-agency-of-record\/\"\n\t\t\t\ttitle=\"INEOS Automotive appoints DEPT\u00ae as integrated agency of record\"\n\t\t>\n\t\t\t<div class=\"universal-item-card__backplate universal-item-card__backplate--with-image\"><\/div>\n\t\n\t<div\n\t\tclass=\"image-wrap universal-item-card__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2026\/03\/DEPTxINEOS_Logo_1920x1080.png\"\n\t\t\t\tclass=\"image universal-item-card__image\"\n\n\t\t\t\t\t\t\t\talt=\"INEOS Automotive appoints DEPT\u00ae as integrated agency of record\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><p\t\tclass=\"typography universal-item-card__meta typography__color--darkGrey typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tBRAND &AMP; MEDIA&emsp;\u2022&emsp;Alexandra Moorhouse\t<\/p><h3\t\tclass=\"typography universal-item-card__title typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t<span>INEOS Automotive appoints DEPT\u00ae as integrated agency of record<\/span>\t<\/h3><button\tclass=\"cta-button universal-item-card__btn cta-button__color--onyxGrey cta-button__style--regular has-parent-hover\" >\n\t\n\t\t\t<span>\n\t\t\tRead Article\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a><a\tclass=\"universal-item-card universal-item-card__type--article universal-item-card--has-link-decoration\"\n\tdata-theme=\"white\"\n\t\t\thref=\"https:\/\/www.deptagency.com\/en-uki\/insight\/dept-pilots-early-chatgpt-advertising-integration-for-fortune-500-brands\/\"\n\t\t\t\ttitle=\"DEPT\u00ae pilots early ChatGPT advertising integration for Fortune 500 brands\"\n\t\t>\n\t\t\t<div class=\"universal-item-card__backplate universal-item-card__backplate--with-image\"><\/div>\n\t\n\t<div\n\t\tclass=\"image-wrap universal-item-card__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2026\/03\/DEPTxChatGPT_Logo_1920x1080.png\"\n\t\t\t\tclass=\"image universal-item-card__image\"\n\n\t\t\t\t\t\t\t\talt=\"DEPT\u00ae pilots early ChatGPT advertising integration for Fortune 500 brands\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><p\t\tclass=\"typography universal-item-card__meta typography__color--darkGrey typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tAI&emsp;\u2022&emsp;In\u00eas Saraiva\t<\/p><h3\t\tclass=\"typography universal-item-card__title typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t<span>DEPT\u00ae pilots early ChatGPT advertising integration for Fortune 500 brands<\/span>\t<\/h3><button\tclass=\"cta-button universal-item-card__btn cta-button__color--onyxGrey cta-button__style--regular has-parent-hover\" >\n\t\n\t\t\t<span>\n\t\t\tRead Article\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a>\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":40,"featured_media":4251644,"template":"","meta":{"_acf_changed":false,"es_utils_meta_schema":"","member_job_title":"","member_linkedin_url":"","dept_alt_featured_image":[],"dept_algolia_noindex":false,"dept_algolia_featured":false,"footnotes":""},"whitepaper-topics":[42504,42505],"person":[750],"whitepaper-industries":[],"class_list":["post-4251680","whitepaper","type-whitepaper","status-publish","has-post-thumbnail","hentry"],"acf":{"dept_is_3q_page":false,"dept_current_cpt_partner":null},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>E-commerce moves fast, so choose wisely - DEPT\u00ae<\/title>\n<meta name=\"description\" content=\"E-commerce is changing rapidly and so are customer expectations. Up until some years ago, you were doing fine when you had your catalog online.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.deptagency.com\/en-uki\/downloads\/e-commerce-moves-fast-so-choose-wisely\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-commerce moves fast, so choose wisely - DEPT\u00ae\" \/>\n<meta property=\"og:description\" content=\"E-commerce is changing rapidly and so are customer expectations. Up until some years ago, you were doing fine when you had your catalog online.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.deptagency.com\/en-uki\/downloads\/e-commerce-moves-fast-so-choose-wisely\/\" \/>\n<meta property=\"og:site_name\" content=\"DEPT\u00ae\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-11T14:29:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/03\/Rectangle-387.png\" \/>\n\t<meta property=\"og:image:width\" content=\"748\" \/>\n\t<meta property=\"og:image:height\" content=\"1082\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.deptagency.com\/en-uki\/downloads\/e-commerce-moves-fast-so-choose-wisely\/\",\"url\":\"https:\/\/www.deptagency.com\/en-uki\/downloads\/e-commerce-moves-fast-so-choose-wisely\/\",\"name\":\"E-commerce moves fast, so choose wisely - DEPT\u00ae\",\"isPartOf\":{\"@id\":\"https:\/\/www.deptagency.com\/en-uki\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.deptagency.com\/en-uki\/downloads\/e-commerce-moves-fast-so-choose-wisely\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.deptagency.com\/en-uki\/downloads\/e-commerce-moves-fast-so-choose-wisely\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/03\/Rectangle-387.png\",\"datePublished\":\"2018-07-24T12:00:36+00:00\",\"dateModified\":\"2024-10-11T14:29:07+00:00\",\"description\":\"E-commerce is changing rapidly and so are customer expectations. Up until some years ago, you were doing fine when you had your catalog online.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.deptagency.com\/en-uki\/downloads\/e-commerce-moves-fast-so-choose-wisely\/#breadcrumb\"},\"inLanguage\":\"en-UKI\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.deptagency.com\/en-uki\/downloads\/e-commerce-moves-fast-so-choose-wisely\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-UKI\",\"@id\":\"https:\/\/www.deptagency.com\/en-uki\/downloads\/e-commerce-moves-fast-so-choose-wisely\/#primaryimage\",\"url\":\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/03\/Rectangle-387.png\",\"contentUrl\":\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/03\/Rectangle-387.png\",\"width\":748,\"height\":1082},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.deptagency.com\/en-uki\/downloads\/e-commerce-moves-fast-so-choose-wisely\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.deptagency.com\/en-uki\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"E-commerce moves fast, so choose wisely\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.deptagency.com\/en-uki\/#website\",\"url\":\"https:\/\/www.deptagency.com\/en-uki\/\",\"name\":\"DEPT\u00ae\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.deptagency.com\/en-uki\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-UKI\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"E-commerce moves fast, so choose wisely - DEPT\u00ae","description":"E-commerce is changing rapidly and so are customer expectations. Up until some years ago, you were doing fine when you had your catalog online.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.deptagency.com\/en-uki\/downloads\/e-commerce-moves-fast-so-choose-wisely\/","og_locale":"en_US","og_type":"article","og_title":"E-commerce moves fast, so choose wisely - DEPT\u00ae","og_description":"E-commerce is changing rapidly and so are customer expectations. Up until some years ago, you were doing fine when you had your catalog online.","og_url":"https:\/\/www.deptagency.com\/en-uki\/downloads\/e-commerce-moves-fast-so-choose-wisely\/","og_site_name":"DEPT\u00ae","article_modified_time":"2024-10-11T14:29:07+00:00","og_image":[{"width":748,"height":1082,"url":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/03\/Rectangle-387.png","type":"image\/png"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.deptagency.com\/en-uki\/downloads\/e-commerce-moves-fast-so-choose-wisely\/","url":"https:\/\/www.deptagency.com\/en-uki\/downloads\/e-commerce-moves-fast-so-choose-wisely\/","name":"E-commerce moves fast, so choose wisely - DEPT\u00ae","isPartOf":{"@id":"https:\/\/www.deptagency.com\/en-uki\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.deptagency.com\/en-uki\/downloads\/e-commerce-moves-fast-so-choose-wisely\/#primaryimage"},"image":{"@id":"https:\/\/www.deptagency.com\/en-uki\/downloads\/e-commerce-moves-fast-so-choose-wisely\/#primaryimage"},"thumbnailUrl":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/03\/Rectangle-387.png","datePublished":"2018-07-24T12:00:36+00:00","dateModified":"2024-10-11T14:29:07+00:00","description":"E-commerce is changing rapidly and so are customer expectations. Up until some years ago, you were doing fine when you had your catalog online.","breadcrumb":{"@id":"https:\/\/www.deptagency.com\/en-uki\/downloads\/e-commerce-moves-fast-so-choose-wisely\/#breadcrumb"},"inLanguage":"en-UKI","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.deptagency.com\/en-uki\/downloads\/e-commerce-moves-fast-so-choose-wisely\/"]}]},{"@type":"ImageObject","inLanguage":"en-UKI","@id":"https:\/\/www.deptagency.com\/en-uki\/downloads\/e-commerce-moves-fast-so-choose-wisely\/#primaryimage","url":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/03\/Rectangle-387.png","contentUrl":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/03\/Rectangle-387.png","width":748,"height":1082},{"@type":"BreadcrumbList","@id":"https:\/\/www.deptagency.com\/en-uki\/downloads\/e-commerce-moves-fast-so-choose-wisely\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.deptagency.com\/en-uki\/"},{"@type":"ListItem","position":2,"name":"E-commerce moves fast, so choose wisely"}]},{"@type":"WebSite","@id":"https:\/\/www.deptagency.com\/en-uki\/#website","url":"https:\/\/www.deptagency.com\/en-uki\/","name":"DEPT\u00ae","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.deptagency.com\/en-uki\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-UKI"}]}},"_links":{"self":[{"href":"https:\/\/www.deptagency.com\/en-uki\/wp-json\/wp\/v2\/whitepaper\/4251680","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deptagency.com\/en-uki\/wp-json\/wp\/v2\/whitepaper"}],"about":[{"href":"https:\/\/www.deptagency.com\/en-uki\/wp-json\/wp\/v2\/types\/whitepaper"}],"author":[{"embeddable":true,"href":"https:\/\/www.deptagency.com\/en-uki\/wp-json\/wp\/v2\/users\/40"}],"version-history":[{"count":1,"href":"https:\/\/www.deptagency.com\/en-uki\/wp-json\/wp\/v2\/whitepaper\/4251680\/revisions"}],"predecessor-version":[{"id":4259899,"href":"https:\/\/www.deptagency.com\/en-uki\/wp-json\/wp\/v2\/whitepaper\/4251680\/revisions\/4259899"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.deptagency.com\/en-uki\/wp-json\/wp\/v2\/media\/4251644"}],"wp:attachment":[{"href":"https:\/\/www.deptagency.com\/en-uki\/wp-json\/wp\/v2\/media?parent=4251680"}],"wp:term":[{"taxonomy":"whitepaper-topic","embeddable":true,"href":"https:\/\/www.deptagency.com\/en-uki\/wp-json\/wp\/v2\/whitepaper-topics?post=4251680"},{"taxonomy":"person","embeddable":true,"href":"https:\/\/www.deptagency.com\/en-uki\/wp-json\/wp\/v2\/person?post=4251680"},{"taxonomy":"whitepaper-industry","embeddable":true,"href":"https:\/\/www.deptagency.com\/en-uki\/wp-json\/wp\/v2\/whitepaper-industries?post=4251680"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}