{"id":4251649,"date":"2021-01-20T12:00:54","date_gmt":"2021-01-20T12:00:54","guid":{"rendered":"https:\/\/www.deptagency.com\/downloads\/21-trends-for-2021\/"},"modified":"2024-10-31T21:07:39","modified_gmt":"2024-10-31T19:07:39","slug":"21-trends-for-2021","status":"publish","type":"whitepaper","link":"https:\/\/www.deptagency.com\/en-uki\/downloads\/21-trends-for-2021\/","title":{"rendered":"21 trends for 2021"},"content":{"rendered":"<div class=\"block-whitepaper-intro\">\n\t<div\n\t\tclass=\"block-whitepaper-intro__meta\"\n\t\tdata-animation=\"scale-fade\"\n\t\tdata-animation-target=\"inner-items\"\n\t\tdata-animation-stagger=\"0.1\"\n\t>\n\t\t<div\t\t\tclass=\"block-whitepaper-intro__badge\"\n\t\t\t\t\t\t\taria-hidden=\"true\"\n\t\t\t\t\t>\n\t\t\t<svg area-hidden='true' width='16' height='16' viewBox='0 0 16 16' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><path d='M5.5 11.8337H10.5V10.8337H5.5V11.8337ZM5.5 9.16699H10.5V8.16699H5.5V9.16699ZM4.20517 14.3337C3.86839 14.3337 3.58333 14.217 3.35 13.9837C3.11667 13.7503 3 13.4653 3 13.1285V2.87216C3 2.53538 3.11667 2.25033 3.35 2.01699C3.58333 1.78366 3.86839 1.66699 4.20517 1.66699H9.5L13 5.16699V13.1285C13 13.4653 12.8833 13.7503 12.65 13.9837C12.4167 14.217 12.1316 14.3337 11.7948 14.3337H4.20517ZM9 5.66699V2.66699H4.20517C4.15383 2.66699 4.10683 2.68838 4.06417 2.73116C4.02139 2.77383 4 2.82083 4 2.87216V13.1285C4 13.1798 4.02139 13.2268 4.06417 13.2695C4.10683 13.3123 4.15383 13.3337 4.20517 13.3337H11.7948C11.8462 13.3337 11.8932 13.3123 11.9358 13.2695C11.9786 13.2268 12 13.1798 12 13.1285V5.66699H9Z' fill='currentColor'\/><path d='M4 5.66699V2.66699V13.3337M5.5 11.8337H10.5V10.8337H5.5V11.8337ZM5.5 9.16699H10.5V8.16699H5.5V9.16699ZM4.20517 14.3337C3.86839 14.3337 3.58333 14.217 3.35 13.9837C3.11667 13.7503 3 13.4653 3 13.1285V2.87216C3 2.53538 3.11667 2.25033 3.35 2.01699C3.58333 1.78366 3.86839 1.66699 4.20517 1.66699H9.5L13 5.16699V13.1285C13 13.4653 12.8833 13.7503 12.65 13.9837C12.4167 14.217 12.1316 14.3337 11.7948 14.3337H4.20517ZM9 5.66699V2.66699H4.20517C4.15383 2.66699 4.10683 2.68838 4.06417 2.73116C4.02139 2.77383 4 2.82083 4 2.87216V13.1285C4 13.1798 4.02139 13.2268 4.06417 13.2695C4.10683 13.3123 4.15383 13.3337 4.20517 13.3337H11.7948C11.8462 13.3337 11.8932 13.3123 11.9358 13.2695C11.9786 13.2268 12 13.1798 12 13.1285V5.66699H9Z' stroke='currentColor' stroke-width='0.25'\/><\/svg>\t\t\t<span class=\"text-sans-14\">\n\t\t\t\tDownload\t\t\t<\/span>\n\t\t<\/div>\n\t<\/div>\n\t<p\tclass=\"text text-sans-92 block-whitepaper-intro__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >21 trends for 2021<\/p>\n\t<img\n\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/10\/neon-reef.png\"\n\t\talt=\"\"\n\t\tclass=\"block-whitepaper-intro__featured-image\"\n\t\tdata-animation=\"scale-fade\"\n\t\tdata-animation-stagger=\"0.1\"\n\t>\n\n\t<div\n\t\tclass=\"block-whitepaper-intro__content\"\n\t\tdata-animation=\"slide-fade\"\n\t\tdata-animation-target=\"inner-items-separate\"\n\t>\n\t\t\n<p\tclass=\"text text-sans-16 block-text__text\"\n\t>At DEPT\u00ae, we\u2019ve always believed in a digital future. In 2020, that future arrived, forcing the world to go digital, with technology making it possible. Check out our 21 trends for 2021 so you can be ready to hit the ground running. Because this year, every industry has a unique opportunity to grow and improve.<\/p>\n\t<\/div>\n\n\t<div id=\"pardot-form\" class=\"pardot-form block-whitepaper-intro__form\">\n\t<iframe\n\t\tid=\"pardot-form-69e18a36eaeb8\"\n\t\tsrc=\"https:\/\/www2.deptagency.com\/l\/321011\/2021-01-07\/2cd6whc\"\n\t\tclass=\"pardot-form__iframe js-pardot-form\"\n\t\ttitle=\"Form\"\n\t\ttype=\"text\/html\"\n\t\tdata-animation=\"slide-fade\" ><\/iframe>\n<\/div><\/div>\n\n<div class=\"block-highlighted-item-listing\">\n\t<h2\t\tclass=\"typography block-highlighted-item-listing__title typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tMore Insights?\t<\/h2><a\tclass=\"cta-button block-highlighted-item-listing__cta-button cta-button__color--onyxGrey cta-button__style--regular\" href=\"https:\/\/www.deptagency.com\/en-uki\/all-insights\/\" >\n\t\n\t\t\t<span>\n\t\t\tView all Insights\t\t<\/span>\n\t\n<\/a>\n\t<div class=\"block-highlighted-item-listing__cards\">\n\t\t<a\tclass=\"universal-item-card universal-item-card__type--article universal-item-card--has-link-decoration\"\n\tdata-theme=\"white\"\n\t\t\thref=\"https:\/\/www.deptagency.com\/en-uki\/insight\/alliance-pharma-appoints-dept-to-lead-digital-transformation\/\"\n\t\t\t\ttitle=\"Alliance Pharma Appoints DEPT\u00ae to lead digital transformation across creative, retail media, brand &amp; performance\"\n\t\t>\n\t\t\t<div class=\"universal-item-card__backplate universal-item-card__backplate--with-image\"><\/div>\n\t\n\t<div\n\t\tclass=\"image-wrap universal-item-card__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2026\/04\/DEPTxAlliance_Logos_1920x1080.webp\"\n\t\t\t\tclass=\"image universal-item-card__image\"\n\n\t\t\t\t\t\t\t\talt=\"Alliance Pharma Appoints DEPT\u00ae to lead digital transformation across creative, retail media, brand &amp; performance\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><p\t\tclass=\"typography universal-item-card__meta typography__color--darkGrey typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tNEWS&emsp;\u2022&emsp;Alexandra Moorhouse\t<\/p><h3\t\tclass=\"typography universal-item-card__title typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t<span>Alliance Pharma Appoints DEPT\u00ae to lead digital transformation across creative, retail media, brand &amp; performance<\/span>\t<\/h3><button\tclass=\"cta-button universal-item-card__btn cta-button__color--onyxGrey cta-button__style--regular has-parent-hover\" >\n\t\n\t\t\t<span>\n\t\t\tRead Article\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a><a\tclass=\"universal-item-card universal-item-card__type--article universal-item-card--has-link-decoration\"\n\tdata-theme=\"white\"\n\t\t\thref=\"https:\/\/www.deptagency.com\/en-uki\/insight\/dept-brings-growth-invention-to-the-webby-shortlists\/\"\n\t\t\t\ttitle=\"DEPT\u00ae brings growth invention to the Webby shortlists\"\n\t\t>\n\t\t\t<div class=\"universal-item-card__backplate universal-item-card__backplate--with-image\"><\/div>\n\t\n\t<div\n\t\tclass=\"image-wrap universal-item-card__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2026\/03\/webbys-2026-dept.webp\"\n\t\t\t\tclass=\"image universal-item-card__image\"\n\n\t\t\t\t\t\t\t\talt=\"DEPT\u00ae brings growth invention to the Webby shortlists\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><p\t\tclass=\"typography universal-item-card__meta typography__color--darkGrey typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tNEWS&emsp;\u2022&emsp;Marjan Straathof\t<\/p><h3\t\tclass=\"typography universal-item-card__title typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t<span>DEPT\u00ae brings growth invention to the Webby shortlists<\/span>\t<\/h3><button\tclass=\"cta-button universal-item-card__btn cta-button__color--onyxGrey cta-button__style--regular has-parent-hover\" >\n\t\n\t\t\t<span>\n\t\t\tRead Article\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a><a\tclass=\"universal-item-card universal-item-card__type--article universal-item-card--has-link-decoration\"\n\tdata-theme=\"white\"\n\t\t\thref=\"https:\/\/www.deptagency.com\/en-uki\/insight\/retail-consumers-still-want-value-but-also-proof-deals-and-vibes\/\"\n\t\t\t\ttitle=\"Retail consumers still want value, but also proof, deals, and vibes\u00a0\"\n\t\t>\n\t\t\t<div class=\"universal-item-card__backplate universal-item-card__backplate--with-image\"><\/div>\n\t\n\t<div\n\t\tclass=\"image-wrap universal-item-card__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2026\/03\/Everyday-Retail-Inisght-1920x1080-1.webp\"\n\t\t\t\tclass=\"image universal-item-card__image\"\n\n\t\t\t\t\t\t\t\talt=\"Retail consumers still want value, but also proof, deals, and vibes\u00a0\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><p\t\tclass=\"typography universal-item-card__meta typography__color--darkGrey typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tAI&emsp;\u2022&emsp;Ben Culpin\t<\/p><h3\t\tclass=\"typography universal-item-card__title typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t<span>Retail consumers still want value, but also proof, deals, and vibes\u00a0<\/span>\t<\/h3><button\tclass=\"cta-button universal-item-card__btn cta-button__color--onyxGrey cta-button__style--regular has-parent-hover\" >\n\t\n\t\t\t<span>\n\t\t\tRead Article\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a>\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":40,"featured_media":4266885,"template":"","meta":{"_acf_changed":false,"es_utils_meta_schema":"","member_job_title":"","member_linkedin_url":"","dept_alt_featured_image":[],"dept_algolia_noindex":false,"dept_algolia_featured":false,"footnotes":""},"person":[261],"whitepaper-industries":[],"whitepaper-topics":[42504,42505],"class_list":["post-4251649","whitepaper","type-whitepaper","status-publish","has-post-thumbnail","hentry"],"acf":{"dept_is_3q_page":false,"dept_current_cpt_partner":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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