{"id":4247838,"date":"2021-04-12T05:49:55","date_gmt":"2021-04-12T05:49:55","guid":{"rendered":"https:\/\/www.deptagency.com\/service\/content-strategy\/"},"modified":"2021-04-12T05:49:55","modified_gmt":"2021-04-12T05:49:55","slug":"content-strategy","status":"publish","type":"service","link":"https:\/\/www.deptagency.com\/en-uki\/service\/growth\/content\/content-strategy\/","title":{"rendered":"Content strategy"},"content":{"rendered":"<div class=\"block-panel-with-rich-text\">\n\t<div class=\"block-panel-with-rich-text__left block-panel-with-rich-text__left--richBlack\">\n\t\t<h1 class=\"heading heading__size--xl heading__align--left block-panel-with-rich-text__heading\">\n\t\t\tContent strategy \t<\/h1>\t<\/div>\n\n\t<div class=\"block-panel-with-rich-text__right block-panel-with-rich-text__right--white\">\n\t\t<div class=\"block-panel-with-rich-text__right-content block-panel-with-rich-text__right-content--white\">\n\t\t\t\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><h2 class=\"heading heading__size--s heading__align--left block-heading__heading\">\n\t\t\tDefining your identity in a digital-oriented world is about more than the visual elements of your brand. You also need to consider how your target audience will perceive your brand. An all-encompassing and robust content marketing strategy can help take your brand to the next level while enabling you to stand out from the crowd.\t<\/h2><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">From social media copy and keywords to the types of articles and downloadable content you produce, content helps you to build trust and connect with your target audience, while acting as fuel for your other marketing activities. But while most companies are producing content, many struggle to provide the right content for the right audience.<\/p><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><h2 class=\"heading heading__size--s heading__align--left block-heading__heading\">\n\t\t\tHow can we help\t<\/h2><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">Our team of experts has over 20 years of experience in helping you match your content to your buyers, which ensures that you\u2019re always giving them the information they need to make a buying decision. After all, success isn\u2019t measured by keyword repetition or word count. It\u2019s measured by what your content achieves \u2013 leads, sales and customer loyalty.<\/p><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">By assessing where your brand is now, where you want to be and how to get there, we can provide strategic direction and a detailed, tactical plan which expresses who you are at a brand level. This ensures you are driving connections with your customers and community while building visibility and authority in the world of search engines.<\/p><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">We understand that content is the life-blood of any business in this digital age, so our team of experts will help you to find the right conversation to own. Because the goal is to stand out, not add to the noise. That\u2019s why we help you to create a 360-degree content strategy for all your platforms, which caters to your prospects and existing customers while driving your business performance.<\/p><\/div><\/div>\n\t\t<\/div>\n\n\t\t<button\tclass=\"cta-bar block-panel-with-rich-text__cta-bar js-cta-bar\"\n\tid=\"block-panel-with-rich-text-a3a3976e2c5308fd9b984ea797aa83c2\"\n\ttitle=\"Get in touch\"\n\taria-label=\"\"\n\t\t>\n\t<div class=\"cta-bar__container cta-bar__container--size--default\">\n\t\t<div class=\"cta-bar__content\">\n\t\t\t<span class=\"cta-bar__label\">\n\t\t\t\tGet in touch\t\t\t<\/span>\n\t\t\t<i class=\"icon icon icon__color--white icon__size--small icon__arrow-right-circle cta-bar__icon cta-bar__icon\">\n\t<svg width='24' height='24' fill='none' viewBox='0 0 24 24' xmlns='http:\/\/www.w3.org\/2000\/svg'><g class='symbol'><path d='M11.5215 17.2609L17.2607 12L11.5215 6.73912' stroke='currentColor' stroke-width='1.5' stroke-miterlimit='10'\/><path d='M16.7827 12L6.26099 12' stroke='currentColor' stroke-width='1.5' stroke-miterlimit='10'\/><circle cx='12' cy='12' r='11' stroke='currentColor' stroke-width='1.5' stroke-miterlimit='10'\/><\/g><path class='symbol-hover' fill-rule='evenodd' clip-rule='evenodd' d='M23 12C23 5.92487 18.0751 0.999999 12 1C5.92487 1 1 5.92487 1 12C1 18.0751 5.92487 23 12 23C18.0751 23 23 18.0751 23 12ZM17.7674 11.4471L12.0283 6.18627L11.0147 7.292L15.3326 11.25L6.26099 11.25L6.26099 12.75L15.3326 12.75L11.0147 16.708L12.0283 17.8137L17.7675 12.5529L18.3706 12L17.7674 11.4471Z' fill='currentColor'\/><\/svg><\/i>\t\t<\/div>\n\t<\/div>\n<\/button><\/div>\n<\/div>\n\n<div\n\tclass=\"flyout-drawer js-flyout-drawer flyout-drawer__position--right\"\n\tdata-trigger=\"#block-panel-with-rich-text-a3a3976e2c5308fd9b984ea797aa83c2\"\n\tdata-instant-open=\"false\"\n>\n\t<div class=\"flyout-drawer__left-mobile-backplate\"><\/div>\n\t<div class=\"flyout-drawer__left-backplate\"><\/div>\n\n\t\t<div class=\"flyout-drawer__left\"><\/div>\n\n\t<button\tclass=\"cta-button flyout-drawer__close cta-button__color--white cta-button__style--text-and-icon js-drawer-close has-flipped-icon\" aria-label=\"Close\" >\n\t<svg width='21' height='21' viewBox='0 0 21 21' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='10.5' cy='10.5' r='9.5' transform='rotate(-90 10.5 10.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='10.5' cy='10.5' r='9.5' transform='rotate(-90 10.5 10.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='m14 7-7 7m0-7 7 7' stroke='var(--dept-button-icon-color)' stroke-width='1.5' fill='none'\/><\/svg>\n\t\t\t<span>\n\t\t\tClose\t\t<\/span>\n\t\n<\/button>\n\t<div class=\"flyout-drawer__right\">\n\t\t<div class=\"pardot-forms block-panel-with-rich-text__pardot-forms js-pardot-forms\">\n\t\t<iframe\n\t\tdata-initial-src=\"https:\/\/www2.deptagency.com\/l\/321011\/2019-03-15\/t6kj59\"\n\t\tclass=\"pardot-forms__embed block-panel-with-rich-text__embed js-pardot-forms-embed\"\n\t\ttype=\"text\/html\"\n\t><\/iframe>\n\t<div class=\"loader pardot-forms__loader loader__color--hanPurple js-pardot-forms-loader\">\n\t<div class=\"loader__first\"><\/div>\n\t<div class=\"loader__second\"><\/div>\n<\/div><\/div>\t<\/div>\n\n\t<button\tclass=\"cta-button flyout-drawer__back cta-button__color--onyxGrey cta-button__style--text-and-icon js-drawer-back has-small-icon\" aria-label=\"Back\" >\n\t<svg width='41' height='41' viewBox='0 0 41 41' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='M21.174 30 11 20.674l10.174-9.326m-9.326 9.328H30.5' stroke='var(--dept-button-icon-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><\/svg>\n\t\t\t<span>\n\t\t\tBack\t\t<\/span>\n\t\n<\/button><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":40,"featured_media":4247839,"parent":4247878,"menu_order":0,"template":"","meta":{"_acf_changed":false,"es_utils_meta_schema":"","member_job_title":"","member_linkedin_url":"","dept_alt_featured_image":[],"dept_algolia_noindex":false,"dept_algolia_featured":false,"footnotes":""},"categories":[42347],"person":[591],"class_list":["post-4247838","service","type-service","status-publish","has-post-thumbnail","hentry","category-growth-en-uki"],"acf":{"dept_is_3q_page":false,"featured_case_study_1":null,"featured_case_study_2":null,"listing_theme":"light"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Content strategy - DEPT\u00ae<\/title>\n<meta name=\"description\" content=\"We understand that content is the life-blood of any business in this digital age, so our team of experts will help you to find the right conversation to own.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.deptagency.com\/en-uki\/service\/growth\/content\/content-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Content strategy - DEPT\u00ae\" \/>\n<meta property=\"og:description\" content=\"We understand that content is the life-blood of any business in this digital age, so our team of experts will help you to find the right conversation to own.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.deptagency.com\/en-uki\/service\/growth\/content\/content-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"DEPT\u00ae\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/04\/2017_16_02_Amsterdam_Marketing_DEPT_TALKS_JRF__127-e1551949105938-1200x750-c.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"750\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/en-uki\\\/service\\\/growth\\\/content\\\/content-strategy\\\/\",\"url\":\"https:\\\/\\\/www.deptagency.com\\\/en-uki\\\/service\\\/growth\\\/content\\\/content-strategy\\\/\",\"name\":\"Content strategy - DEPT\u00ae\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/en-uki\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/en-uki\\\/service\\\/growth\\\/content\\\/content-strategy\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/en-uki\\\/service\\\/growth\\\/content\\\/content-strategy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.deptagency.com\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/2017_16_02_Amsterdam_Marketing_DEPT_TALKS_JRF__127-e1551949105938-1200x750-c.jpg\",\"datePublished\":\"2021-04-12T05:49:55+00:00\",\"description\":\"We understand that content is the life-blood of any business in this digital age, so our team of experts will help you to find the right conversation to own.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/en-uki\\\/service\\\/growth\\\/content\\\/content-strategy\\\/#breadcrumb\"},\"inLanguage\":\"en-UKI\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.deptagency.com\\\/en-uki\\\/service\\\/growth\\\/content\\\/content-strategy\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-UKI\",\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/en-uki\\\/service\\\/growth\\\/content\\\/content-strategy\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.deptagency.com\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/2017_16_02_Amsterdam_Marketing_DEPT_TALKS_JRF__127-e1551949105938-1200x750-c.jpg\",\"contentUrl\":\"https:\\\/\\\/www.deptagency.com\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/2017_16_02_Amsterdam_Marketing_DEPT_TALKS_JRF__127-e1551949105938-1200x750-c.jpg\",\"width\":1200,\"height\":750},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/en-uki\\\/service\\\/growth\\\/content\\\/content-strategy\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.deptagency.com\\\/en-uki\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Growth Marketing\",\"item\":\"https:\\\/\\\/www.deptagency.com\\\/service\\\/growth\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Content marketing\",\"item\":\"https:\\\/\\\/www.deptagency.com\\\/en-uki\\\/service\\\/growth\\\/content\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Content strategy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/en-uki\\\/#website\",\"url\":\"https:\\\/\\\/www.deptagency.com\\\/en-uki\\\/\",\"name\":\"DEPT\u00ae\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.deptagency.com\\\/en-uki\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-UKI\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Content strategy - DEPT\u00ae","description":"We understand that content is the life-blood of any business in this digital age, so our team of experts will help you to find the right conversation to own.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.deptagency.com\/en-uki\/service\/growth\/content\/content-strategy\/","og_locale":"en_US","og_type":"article","og_title":"Content strategy - DEPT\u00ae","og_description":"We understand that content is the life-blood of any business in this digital age, so our team of experts will help you to find the right conversation to own.","og_url":"https:\/\/www.deptagency.com\/en-uki\/service\/growth\/content\/content-strategy\/","og_site_name":"DEPT\u00ae","og_image":[{"width":1200,"height":750,"url":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/04\/2017_16_02_Amsterdam_Marketing_DEPT_TALKS_JRF__127-e1551949105938-1200x750-c.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.deptagency.com\/en-uki\/service\/growth\/content\/content-strategy\/","url":"https:\/\/www.deptagency.com\/en-uki\/service\/growth\/content\/content-strategy\/","name":"Content strategy - DEPT\u00ae","isPartOf":{"@id":"https:\/\/www.deptagency.com\/en-uki\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.deptagency.com\/en-uki\/service\/growth\/content\/content-strategy\/#primaryimage"},"image":{"@id":"https:\/\/www.deptagency.com\/en-uki\/service\/growth\/content\/content-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/04\/2017_16_02_Amsterdam_Marketing_DEPT_TALKS_JRF__127-e1551949105938-1200x750-c.jpg","datePublished":"2021-04-12T05:49:55+00:00","description":"We understand that content is the life-blood of any business in this digital age, so our team of experts will help you to find the right conversation to own.","breadcrumb":{"@id":"https:\/\/www.deptagency.com\/en-uki\/service\/growth\/content\/content-strategy\/#breadcrumb"},"inLanguage":"en-UKI","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.deptagency.com\/en-uki\/service\/growth\/content\/content-strategy\/"]}]},{"@type":"ImageObject","inLanguage":"en-UKI","@id":"https:\/\/www.deptagency.com\/en-uki\/service\/growth\/content\/content-strategy\/#primaryimage","url":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/04\/2017_16_02_Amsterdam_Marketing_DEPT_TALKS_JRF__127-e1551949105938-1200x750-c.jpg","contentUrl":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/04\/2017_16_02_Amsterdam_Marketing_DEPT_TALKS_JRF__127-e1551949105938-1200x750-c.jpg","width":1200,"height":750},{"@type":"BreadcrumbList","@id":"https:\/\/www.deptagency.com\/en-uki\/service\/growth\/content\/content-strategy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.deptagency.com\/en-uki\/"},{"@type":"ListItem","position":2,"name":"Growth Marketing","item":"https:\/\/www.deptagency.com\/service\/growth\/"},{"@type":"ListItem","position":3,"name":"Content marketing","item":"https:\/\/www.deptagency.com\/en-uki\/service\/growth\/content\/"},{"@type":"ListItem","position":4,"name":"Content strategy"}]},{"@type":"WebSite","@id":"https:\/\/www.deptagency.com\/en-uki\/#website","url":"https:\/\/www.deptagency.com\/en-uki\/","name":"DEPT\u00ae","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.deptagency.com\/en-uki\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-UKI"}]}},"_links":{"self":[{"href":"https:\/\/www.deptagency.com\/en-uki\/wp-json\/wp\/v2\/service\/4247838","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deptagency.com\/en-uki\/wp-json\/wp\/v2\/service"}],"about":[{"href":"https:\/\/www.deptagency.com\/en-uki\/wp-json\/wp\/v2\/types\/service"}],"author":[{"embeddable":true,"href":"https:\/\/www.deptagency.com\/en-uki\/wp-json\/wp\/v2\/users\/40"}],"version-history":[{"count":0,"href":"https:\/\/www.deptagency.com\/en-uki\/wp-json\/wp\/v2\/service\/4247838\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.deptagency.com\/en-uki\/wp-json\/wp\/v2\/service\/4247878"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.deptagency.com\/en-uki\/wp-json\/wp\/v2\/media\/4247839"}],"wp:attachment":[{"href":"https:\/\/www.deptagency.com\/en-uki\/wp-json\/wp\/v2\/media?parent=4247838"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deptagency.com\/en-uki\/wp-json\/wp\/v2\/categories?post=4247838"},{"taxonomy":"person","embeddable":true,"href":"https:\/\/www.deptagency.com\/en-uki\/wp-json\/wp\/v2\/person?post=4247838"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}