{"id":4247824,"date":"2021-04-09T13:23:06","date_gmt":"2021-04-09T11:23:06","guid":{"rendered":"https:\/\/www.deptagency.com\/service\/growth\/conversion\/"},"modified":"2021-04-12T06:11:08","modified_gmt":"2021-04-12T06:11:08","slug":"conversion","status":"publish","type":"service","link":"https:\/\/www.deptagency.com\/en-uki\/service\/growth\/conversion\/","title":{"rendered":"Conversion"},"content":{"rendered":"<div class=\"block-panel-with-rich-text\">\n\t<div class=\"block-panel-with-rich-text__left block-panel-with-rich-text__left--richBlack\">\n\t\t<h1 class=\"heading heading__size--xl heading__align--left block-panel-with-rich-text__heading\">\n\t\t\tConversion\t<\/h1>\t<\/div>\n\n\t<div class=\"block-panel-with-rich-text__right block-panel-with-rich-text__right--white\">\n\t\t<div class=\"block-panel-with-rich-text__right-content block-panel-with-rich-text__right-content--white\">\n\t\t\t\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><h2 class=\"heading heading__size--s heading__align--left block-heading__heading\">\n\t\t\tKnowing whether a visitor has become a customer is highly valuable information for businesses. Our six-step process can help you on the way to achieving your goals. Your conversion rate can be vastly improved by enhancing customer experience and minimising any possible obstacles.\t<\/h2><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><h2 class=\"heading heading__size--s heading__align--left block-heading__heading\">\n\t\t\tConversion attribution\t<\/h2><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">By default, most web analytics software programs give credit based on a last-click model. Meaning that the last channel a converted visitor interacted with gets full credit for the conversion; an unrealistic approach in the majority of cases. With custom conversion attribution models, we provide complete insight into the value of each channel and find out to what extent they contributed to conversions.<\/p><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><h2 class=\"heading heading__size--s heading__align--left block-heading__heading\">\n\t\t\tConversion rate optimisation\t<\/h2><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">With conversion rate optimisation, we optimise your digital platform step-by-step with data-driven development. All to fulfil the needs of your target audience. We identify possible obstacles to conversion and enhance the user experience, so your marketing campaigns yield better results.<\/p><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">It\u2019s not just about implementing best practices. Improving your platform means analysing data and searching for ways to better help your visitors achieve their goals. And by doing so, you\u2019ll find that you\u2019ll achieve your goals as well.<\/p><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><h2 class=\"heading heading__size--s heading__align--left block-heading__heading\">\n\t\t\tPersonalisation\t<\/h2><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">When it comes to your digital presence, you can cast a wide net. You\u2019ll probably catch quite a few fish in it, but you\u2019ll miss out on many too. A method that guarantees a bigger and better haul is personalisation. By tailoring digital experiences to the wants, needs and personalities of your audience, you\u2019ll make the experience more relevant to them. A sure-fire way to increase conversion.<\/p><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">There are various ways to do this. There are cookies, you can change your offer based on the device used, or even pinpoint your user\u2019s location. We\u2019ll gladly help you find out which method is right for you.<\/p><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><h2 class=\"heading heading__size--s heading__align--left block-heading__heading\">\n\t\t\tHow we can help\t<\/h2><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">Whether or not a visitor becomes a customer can depend on the tiniest details. Our six-step process allows us to get a full view of the customer and conversion rates.<\/p><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><ul class=\"lists lists__color--richBlack lists__type--decimal lists__size--default lists__align--left block-lists__lists\">\n\t<li>Define the goals of your company and your visitors <br>We determine the most important goals together, decide which tools to use, and check the status quo of the web analytics.<\/li><li>Collect the data we need <br>Gathering both quantitative and qualitative input gives us insight into what your user is doing and why they\u2019re doing it.<\/li><li>Analyse customer data<br>The goal is to turn data into information, and information into actionable insights. Therefore, we also dive into the motivation of your visitors\u2019 actions.<\/li><li>Create an optimisation plan<br>Together we prioritise actionable insights, so we know where to start and which path you need to follow to achieve your targets.<\/li><li>Test<br>We conduct tests to see how the optimisation plan affects customer behaviour on your website.<\/li><li>Learning &amp; Improving <br>We continue to learn and provide an improved platform with a higher conversion rate.<\/li><\/ul><\/div><\/div>\n\t\t<\/div>\n\n\t\t<button\tclass=\"cta-bar block-panel-with-rich-text__cta-bar js-cta-bar\"\n\tid=\"block-panel-with-rich-text-86c16f5a08dadb9745c4a4428f3ce303\"\n\ttitle=\"Get in touch\"\n\taria-label=\"\"\n\t\t>\n\t<div class=\"cta-bar__container cta-bar__container--size--default\">\n\t\t<div class=\"cta-bar__content\">\n\t\t\t<span class=\"cta-bar__label\">\n\t\t\t\tGet in touch\t\t\t<\/span>\n\t\t\t<i class=\"icon icon icon__color--white icon__size--small icon__arrow-right-circle cta-bar__icon cta-bar__icon\">\n\t<svg width='24' height='24' fill='none' viewBox='0 0 24 24' xmlns='http:\/\/www.w3.org\/2000\/svg'><g class='symbol'><path d='M11.5215 17.2609L17.2607 12L11.5215 6.73912' stroke='currentColor' stroke-width='1.5' stroke-miterlimit='10'\/><path d='M16.7827 12L6.26099 12' stroke='currentColor' stroke-width='1.5' stroke-miterlimit='10'\/><circle cx='12' cy='12' r='11' stroke='currentColor' stroke-width='1.5' stroke-miterlimit='10'\/><\/g><path class='symbol-hover' fill-rule='evenodd' clip-rule='evenodd' d='M23 12C23 5.92487 18.0751 0.999999 12 1C5.92487 1 1 5.92487 1 12C1 18.0751 5.92487 23 12 23C18.0751 23 23 18.0751 23 12ZM17.7674 11.4471L12.0283 6.18627L11.0147 7.292L15.3326 11.25L6.26099 11.25L6.26099 12.75L15.3326 12.75L11.0147 16.708L12.0283 17.8137L17.7675 12.5529L18.3706 12L17.7674 11.4471Z' fill='currentColor'\/><\/svg><\/i>\t\t<\/div>\n\t<\/div>\n<\/button><\/div>\n<\/div>\n\n<div\n\tclass=\"flyout-drawer js-flyout-drawer flyout-drawer__position--right\"\n\tdata-trigger=\"#block-panel-with-rich-text-86c16f5a08dadb9745c4a4428f3ce303\"\n\tdata-instant-open=\"false\"\n>\n\t<div class=\"flyout-drawer__left-mobile-backplate\"><\/div>\n\t<div class=\"flyout-drawer__left-backplate\"><\/div>\n\n\t\t<div class=\"flyout-drawer__left\"><\/div>\n\n\t<button\tclass=\"cta-button flyout-drawer__close cta-button__color--white cta-button__style--text-and-icon js-drawer-close has-flipped-icon\" aria-label=\"Close\" >\n\t<svg width='21' height='21' viewBox='0 0 21 21' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='10.5' cy='10.5' r='9.5' transform='rotate(-90 10.5 10.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='10.5' cy='10.5' r='9.5' transform='rotate(-90 10.5 10.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='m14 7-7 7m0-7 7 7' stroke='var(--dept-button-icon-color)' stroke-width='1.5' fill='none'\/><\/svg>\n\t\t\t<span>\n\t\t\tClose\t\t<\/span>\n\t\n<\/button>\n\t<div class=\"flyout-drawer__right\">\n\t\t<div class=\"pardot-forms block-panel-with-rich-text__pardot-forms js-pardot-forms\">\n\t\t<iframe\n\t\tdata-initial-src=\"https:\/\/www2.deptagency.com\/l\/321011\/2019-03-15\/t6kj59\"\n\t\tclass=\"pardot-forms__embed block-panel-with-rich-text__embed js-pardot-forms-embed\"\n\t\ttype=\"text\/html\"\n\t><\/iframe>\n\t<div class=\"loader pardot-forms__loader loader__color--hanPurple js-pardot-forms-loader\">\n\t<div class=\"loader__first\"><\/div>\n\t<div class=\"loader__second\"><\/div>\n<\/div><\/div>\t<\/div>\n\n\t<button\tclass=\"cta-button flyout-drawer__back cta-button__color--onyxGrey cta-button__style--text-and-icon js-drawer-back has-small-icon\" aria-label=\"Back\" >\n\t<svg width='41' height='41' viewBox='0 0 41 41' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='M21.174 30 11 20.674l10.174-9.326m-9.326 9.328H30.5' stroke='var(--dept-button-icon-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><\/svg>\n\t\t\t<span>\n\t\t\tBack\t\t<\/span>\n\t\n<\/button><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":40,"featured_media":4247825,"parent":4247789,"menu_order":0,"template":"","meta":{"_acf_changed":false,"es_utils_meta_schema":"","member_job_title":"","member_linkedin_url":"","dept_alt_featured_image":[],"dept_algolia_noindex":false,"dept_algolia_featured":false,"footnotes":""},"categories":[42347],"person":[],"class_list":["post-4247824","service","type-service","status-publish","has-post-thumbnail","hentry","category-growth-en-uki"],"acf":{"dept_is_3q_page":false,"featured_case_study_1":null,"featured_case_study_2":null,"listing_theme":"light"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Conversion - DEPT\u00ae<\/title>\n<meta name=\"description\" content=\"Your conversion rate can be vastly improved by enhancing customer experience and minimising any possible obstacles.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.deptagency.com\/?post_type=service&p=29645\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conversion - DEPT\u00ae\" \/>\n<meta property=\"og:description\" content=\"Your conversion rate can be vastly improved by enhancing customer experience and minimising any possible obstacles.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.deptagency.com\/?post_type=service&amp;p=29645\" \/>\n<meta property=\"og:site_name\" content=\"DEPT\u00ae\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-12T06:11:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2023\/03\/growth-marketing-abstract.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2100\" \/>\n\t<meta property=\"og:image:height\" content=\"3150\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/?post_type=service&p=29645\",\"url\":\"https:\\\/\\\/www.deptagency.com\\\/?post_type=service&p=29645\",\"name\":\"Conversion - DEPT\u00ae\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/en-uki\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/?post_type=service&p=29645#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/?post_type=service&p=29645#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.deptagency.com\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/growth-marketing-abstract.jpg\",\"datePublished\":\"2021-04-09T11:23:06+00:00\",\"dateModified\":\"2021-04-12T06:11:08+00:00\",\"description\":\"Your conversion rate can be vastly improved by enhancing customer experience and minimising any possible obstacles.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/?post_type=service&p=29645#breadcrumb\"},\"inLanguage\":\"en-UKI\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.deptagency.com\\\/?post_type=service&p=29645\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-UKI\",\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/?post_type=service&p=29645#primaryimage\",\"url\":\"https:\\\/\\\/www.deptagency.com\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/growth-marketing-abstract.jpg\",\"contentUrl\":\"https:\\\/\\\/www.deptagency.com\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/growth-marketing-abstract.jpg\",\"width\":2100,\"height\":3150},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/?post_type=service&p=29645#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.deptagency.com\\\/en-uki\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Growth Marketing\",\"item\":\"https:\\\/\\\/www.deptagency.com\\\/service\\\/growth\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Conversion\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/en-uki\\\/#website\",\"url\":\"https:\\\/\\\/www.deptagency.com\\\/en-uki\\\/\",\"name\":\"DEPT\u00ae\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.deptagency.com\\\/en-uki\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-UKI\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Conversion - DEPT\u00ae","description":"Your conversion rate can be vastly improved by enhancing customer experience and minimising any possible obstacles.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.deptagency.com\/?post_type=service&p=29645","og_locale":"en_US","og_type":"article","og_title":"Conversion - DEPT\u00ae","og_description":"Your conversion rate can be vastly improved by enhancing customer experience and minimising any possible obstacles.","og_url":"https:\/\/www.deptagency.com\/?post_type=service&p=29645","og_site_name":"DEPT\u00ae","article_modified_time":"2021-04-12T06:11:08+00:00","og_image":[{"width":2100,"height":3150,"url":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2023\/03\/growth-marketing-abstract.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.deptagency.com\/?post_type=service&p=29645","url":"https:\/\/www.deptagency.com\/?post_type=service&p=29645","name":"Conversion - DEPT\u00ae","isPartOf":{"@id":"https:\/\/www.deptagency.com\/en-uki\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.deptagency.com\/?post_type=service&p=29645#primaryimage"},"image":{"@id":"https:\/\/www.deptagency.com\/?post_type=service&p=29645#primaryimage"},"thumbnailUrl":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2023\/03\/growth-marketing-abstract.jpg","datePublished":"2021-04-09T11:23:06+00:00","dateModified":"2021-04-12T06:11:08+00:00","description":"Your conversion rate can be vastly improved by enhancing customer experience and minimising any possible obstacles.","breadcrumb":{"@id":"https:\/\/www.deptagency.com\/?post_type=service&p=29645#breadcrumb"},"inLanguage":"en-UKI","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.deptagency.com\/?post_type=service&p=29645"]}]},{"@type":"ImageObject","inLanguage":"en-UKI","@id":"https:\/\/www.deptagency.com\/?post_type=service&p=29645#primaryimage","url":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2023\/03\/growth-marketing-abstract.jpg","contentUrl":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2023\/03\/growth-marketing-abstract.jpg","width":2100,"height":3150},{"@type":"BreadcrumbList","@id":"https:\/\/www.deptagency.com\/?post_type=service&p=29645#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.deptagency.com\/en-uki\/"},{"@type":"ListItem","position":2,"name":"Growth Marketing","item":"https:\/\/www.deptagency.com\/service\/growth\/"},{"@type":"ListItem","position":3,"name":"Conversion"}]},{"@type":"WebSite","@id":"https:\/\/www.deptagency.com\/en-uki\/#website","url":"https:\/\/www.deptagency.com\/en-uki\/","name":"DEPT\u00ae","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.deptagency.com\/en-uki\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-UKI"}]}},"_links":{"self":[{"href":"https:\/\/www.deptagency.com\/en-uki\/wp-json\/wp\/v2\/service\/4247824","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deptagency.com\/en-uki\/wp-json\/wp\/v2\/service"}],"about":[{"href":"https:\/\/www.deptagency.com\/en-uki\/wp-json\/wp\/v2\/types\/service"}],"author":[{"embeddable":true,"href":"https:\/\/www.deptagency.com\/en-uki\/wp-json\/wp\/v2\/users\/40"}],"version-history":[{"count":0,"href":"https:\/\/www.deptagency.com\/en-uki\/wp-json\/wp\/v2\/service\/4247824\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.deptagency.com\/en-uki\/wp-json\/wp\/v2\/service\/4247789"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.deptagency.com\/en-uki\/wp-json\/wp\/v2\/media\/4247825"}],"wp:attachment":[{"href":"https:\/\/www.deptagency.com\/en-uki\/wp-json\/wp\/v2\/media?parent=4247824"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deptagency.com\/en-uki\/wp-json\/wp\/v2\/categories?post=4247824"},{"taxonomy":"person","embeddable":true,"href":"https:\/\/www.deptagency.com\/en-uki\/wp-json\/wp\/v2\/person?post=4247824"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}