{"id":4288388,"date":"2025-04-14T17:52:26","date_gmt":"2025-04-14T15:52:26","guid":{"rendered":"https:\/\/www.deptagency.com\/dept-strategic-navigators-tariff-think-tank\/"},"modified":"2025-06-12T21:01:41","modified_gmt":"2025-06-12T19:01:41","slug":"dept-strategic-navigators-tariff-think-tank","status":"publish","type":"page","link":"https:\/\/www.deptagency.com\/en-uki\/dept-strategic-navigators-tariff-think-tank\/","title":{"rendered":"DEPT\u00ae Strategic Navigators"},"content":{"rendered":"
\n\tSTRATEGIC Navigators<\/span><\/p>DEPT\u00ae’s Think Tank to help brands navigate tariffs and market uncertainty
<\/p><\/div>\n\n\n\t\n\t\t\t\t\t\n\t\t\t\n\t<\/div>\n\n\n\tStrategic guidance at a time of uncertainty<\/p>\n\tWhen policy shifts overnight, the effects on brands are immediate, from disrupted supply chains to shifting media budgets, procurement timelines, and pricing strategies.\u00a0

Despite a recent announcement to pause U.S. tariff hikes for 90 days, DEPT\u00ae expects ongoing volatility, not just from trade policy but also from the broader political and economic landscape.

In a moment when the usual distance between government policy and day-to-day marketing disappeared, DEPT\u00ae has responded by assembling a 10-person “Strategic Navigators” team made up of experts in tech, marketing, commerce, CRM, and AI.

The Strategic Navigators are here to listen, scenario-plan, and work side-by-side with you to help adapt your strategies in real time\u2014from product rollouts and messaging updates to performance marketing and content-at-scale.


<\/p><\/div>\n\t\n\t<\/div>\n\n\n\tWhere to get started<\/p>\n\t
The Strategic Navigators are helping clients to answer questions, including:

How do we talk about price increases without losing trust or market share?
<\/em>DEPT\u00ae advises reframing the conversation around long-term value, quality, or smart savings\u2014and adapting messaging to reflect where people are, right now.


How do we keep marketing effective when uncertainty is high and margins are tight?
<\/em>DEPT\u00ae recommends doubling down on what\u2019s proven: smarter targeting, modular creative, and performance-led media planning. AI also plays a role in scaling personalization without inflating costs.


What happens when supply chain issues disrupt product availability?
<\/em>DEPT\u00ae is working with clients to build dynamic content frameworks linked to inventory data, ensuring paid campaigns stay aligned with what\u2019s actually available, protecting both efficiency and brand credibility.

While the current climate poses challenges, it\u2019s also acting as a catalyst for transformation, particularly in the application of AI across marketing<\/a> and operations. We\u2019re supporting many of our clients to use this as a moment to accelerate automation, streamline content production, and experiment with predictive analytics to stay ahead of market shifts.<\/p><\/div>\n\t\n\t<\/div>\n\n
\n\tNavigatorIQ research<\/em><\/h2>To better understand consumer sentiment, we\u2019ve launched the NavigatorIQ\u00a0study in conjunction with our\u00a0Strategic Navigator global think tank.

We’ve surveyed consumers across the US, UK, Germany, the Netherlands, and Australia about how they expect tariffs to impact their spending, what kinds of brand messaging resonate with them at present, and how rising prices or delays will influence their purchasing decisions.\u00a0<\/p>\n\tSee the results <\/a><\/div>\n\n
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\n\t\n\t\tIN THE NEWS<\/strong>\t<\/h2>\n\t\n\t\t\t\n\t\t\tVIEW ALL INSIGHTS\t\t<\/span>\n\t\n<\/a>\n\t
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<\/div>\n\t\n\t\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>\n\t\tNEWS \u2022 Andrew Dimitriou\t<\/p>\n\t\tBeyond the firefight: Turning potential tariff disruption into long-term marketing opportunity<\/span>\t<\/h3>\n\t\n\t\t\t\n\t\t\tRead Article\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a>\n\t\t\t
<\/div>\n\t\n\t\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>\n\t\tPRESS \u2022  Brian Bonilla\t<\/p>\n\t\tHow an agency\u2019s new task force aims to help clients navigate tariffs and the economy<\/span>\t<\/h3>\n\t\n\t\t\t\n\t\t\tRead on AdAge\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a>\n\t\t\t
<\/div>\n\t\n\t\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>\n\t\tPRESS \u2022 Serena Haththotuwa\t<\/p>\n\t\tHow Could Trump\u2019s Tariffs Impact AI Innovation? Leaders Weigh In<\/span>\t<\/h3>\n\t\n\t\t\t\n\t\t\tRead on Futureweek\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a>\n\t\t\t
<\/div>\n\t\n\t\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>\n\t\tPRESS \u2022 Nina Kirst\t<\/p>\n\t\tDEPT\u00ae unveils strategy unit to address clients’ US tariff queries<\/span>\t<\/h3>\n\t\n\t\t\t\n\t\t\tRead on Campaign\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a>\n\t\t\t
<\/div>\n\t\n\t\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>\n\t\tPRESS \u2022 Sam Bradley \t<\/p>\n\t\tMedia buyers look for ways to stay ahead of clients\u2019 tariff budget pressures<\/span>\t<\/h3>\n\t\n\t\t\t\n\t\t\tRead on Digiday\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a>\n\t\t\t
<\/div>\n\t\n\t\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>\n\t\tPRESS \u2022  Sam Anderson\t<\/p>\n\t\t\u2018Globalization has been checked and trust in the US weakened\u2019: a global agency view on tariffs<\/span>\t<\/h3>\n\t\n\t\t\t\n\t\t\tRead on The Drum\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a>\t<\/div>\n<\/div>\n\n
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\n\t\tPIONEERING <\/span>Cases<\/span><\/p>\t<\/div>\n\t\n\tVIEW ALL WORK<\/a>\n\t\n\t\t\n\t\n\t\t\t
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Data-driven success for a fashion retailer<\/span><\/p>\n\t\t\t\t\t

View Work<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\n\t

\n\t\tOmoda<\/p>\n\t\t
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