{"id":4247376,"date":"2023-05-23T15:05:18","date_gmt":"2023-05-23T13:05:18","guid":{"rendered":"https:\/\/www.deptagency.com\/just-eat-takeaway-project-sundae\/"},"modified":"2024-10-07T17:38:28","modified_gmt":"2024-10-07T15:38:28","slug":"just-eat-takeaway-project-sundae","status":"publish","type":"page","link":"https:\/\/www.deptagency.com\/en-uki\/just-eat-takeaway-project-sundae\/","title":{"rendered":"Just Eat Takeaway: Project Sundae"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\n<\/button>\n\t\tJust Eat Takeaway: Project Sundae\t<\/h1><\/div>\n\n
\n\t\n\t\tJust Eat Takeaway came to DEPT\u00ae with a question: how do we produce global creative that helps solve local market problems?\u00a0

We started by taking a step back and reviewing Just Eat Takeaway’s existing creative strategy.\u00a0\t<\/p><\/div>\n\n
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\n\t\t\tFrom this we identified 4 core issues: \t<\/h2>\t<\/div>\n\n\t
\n\t\t
\n\t\t\t\n
\n\t
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\n\t\t\tRepeating ourselves<\/strong>\t<\/h2>\t<\/div>\n\n\t
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Serving very similar ads across lots of different media objectives.<\/p>\t<\/div>\n<\/div><\/div><\/div>\n\n

\n\t
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\n\t\t\tSame messages to different audiences<\/strong>\t<\/h2>\t<\/div>\n\n\t
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Using the same messaging across all markets.\u00a0<\/p>\t<\/div>\n<\/div><\/div><\/div>\n\n

\n\t
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\n\t\t\tStuck in manual<\/strong>\t<\/h2>\t<\/div>\n\n\t
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Losing time manually producing very similar assets from scratch.<\/p>\t<\/div>\n<\/div><\/div><\/div>\n\n

\n\t
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\n\t\t\tNot testing enough<\/strong>\t<\/h2>\t<\/div>\n\n\t
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Not learning enough from the current creative to achieve more effective ads.\u00a0<\/p>\t<\/div>\n<\/div><\/div><\/div>\n\t\t<\/div>\n\n\t\t<\/div>\n<\/div>\n\n\n\t

<\/div>\n\t
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<\/div>\n\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tClose\t\t<\/span>\n\t\n<\/button>\n\t
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\n\t\t\t\t\t<\/form>\n\t\t<\/iframe>\n\t
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<\/div>\n\t
<\/div>\n<\/div><\/div>\t<\/div>\n\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack\t\t<\/span>\n\t\n<\/button><\/div>\n\n\n\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>\n\n
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\n\t\t\tOur solution: Project Sundae\t<\/h2>\t<\/div>\n\n\t
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\n\t\t\t\n

The Sundae is an automated system, using Smartly<\/a>, that pulls together all the ingredients for the most effective creative assets.\u00a0

This allows all creative to be completely customisable (at any time) from message tweaks to an asset refresh.

We take our learnings and pump them back into the mix, to ensure our paid approach is efficient, effective and relevant to each global Just Eat Takeaway market.\u00a0
<\/p><\/div><\/div>\n\n

\n\t\t\tSo how does Project Sundae actually work?<\/strong>\t<\/h2><\/div><\/div>\n\n

Project Sundae sits across the funnel as an always-on tool. It works by selecting the best messages and creative combinations based on a pre-designed template. Tailored to different markets, objectives and funnel stages.\u00a0<\/p><\/div><\/div>\n\t\t<\/div>\n\n\t\t<\/div>\n<\/div>\n\n\n\t

<\/div>\n\t
<\/div>\n\n\t\t
<\/div>\n\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tClose\t\t<\/span>\n\t\n<\/button>\n\t
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\n\t\t\t\n\t\t\t\t\t<\/form>\n\t\t<\/iframe>\n\t
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<\/div>\n\t
<\/div>\n<\/div><\/div>\t<\/div>\n\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack\t\t<\/span>\n\t\n<\/button><\/div>\n\n\n\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>\n\n
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We created pre-designed templates that look like this<\/p>\n<\/div>\n\n

\n\t\n\n\t\t\t\t\t<\/iframe>\n\t\t\t<\/div>\n\n\t<\/div>\n\n
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They\u2019re then populated based on this from a feed<\/p>\n<\/div>\n\n\n\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>\n\n

\n\n\t

Flexing based on the different objectives the ads are trying to achieve in the relevant markets\u00a0

Producing global creative that are tailored to local market needs<\/p>\n<\/div>\n\n

\n\t\n\n\t\t\t\t\t<\/iframe>\n\t\t\t<\/div>\n\n\t<\/div>\n\n
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\n\t\t\tThe impact Project Sundae has had \ud83c\udf66\t<\/h2>\t<\/div>\n\n\t
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\n\t\t\t\n
    \n\t
  • 400% cheaper vs manual asset production<\/li>
  • Asset production (from months to minutes)<\/li>
  • Seamless media setups<\/li>
  • Highly scalable across markets<\/li>
  • Consistent creative globally<\/li><\/ul><\/div><\/div>\n\t\t<\/div>\n\n\t\t<\/div>\n<\/div>\n\n\n\t
    <\/div>\n\t
    <\/div>\n\n\t\t
    <\/div>\n\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tClose\t\t<\/span>\n\t\n<\/button>\n\t
    \n\t\t
    \n\t\t\t\n\t\t\t\t\t<\/form>\n\t\t<\/iframe>\n\t
    \n\t
    <\/div>\n\t
    <\/div>\n<\/div><\/div>\t<\/div>\n\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack\t\t<\/span>\n\t\n<\/button><\/div>\n\n\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>\n\n
    \n\t\n
    \n\t
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    \n\t\t\t4000+\t<\/h2>\t<\/div>\n\n\t
    \n\t\t

    \n\t\t\tAssets produced (and counting)\t<\/h2>\t<\/div>\n<\/div><\/div><\/div>\n\n
    \n\t
    \n\t\t

    \n\t\t\t34\t<\/h2>\t<\/div>\n\n\t
    \n\t\t

    \n\t\t\tCities\t<\/h2>\t<\/div>\n<\/div><\/div><\/div>\n\n
    \n\t
    \n\t\t

    \n\t\t\t17\t<\/h2>\t<\/div>\n\n\t
    \n\t\t

    \n\t\t\tCountries\t<\/h2>\t<\/div>\n<\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":40,"featured_media":4247358,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"es_utils_meta_schema":"","member_job_title":"","member_linkedin_url":"","dept_alt_featured_image":[],"dept_algolia_noindex":false,"dept_algolia_featured":false,"footnotes":""},"class_list":["post-4247376","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":{"dept_is_3q_page":false},"yoast_head":"\nJust Eat Takeaway: Project Sundae - DEPT\u00ae<\/title>\n<meta name=\"description\" content=\"Just Eat Takeaway came to DEPT\u00ae with a question: how do we produce global creative that helps solve local market problems?\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.deptagency.com\/en-uki\/just-eat-takeaway-project-sundae\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Just Eat Takeaway: Project Sundae - 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