{"id":4426386,"date":"2026-03-16T13:03:26","date_gmt":"2026-03-16T11:03:26","guid":{"rendered":"https:\/\/www.deptagency.com\/?post_type=article&p=4426386"},"modified":"2026-03-19T10:53:10","modified_gmt":"2026-03-19T08:53:10","slug":"dept-pilots-early-chatgpt-advertising-integration-for-fortune-500-brands","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-uki\/insight\/dept-pilots-early-chatgpt-advertising-integration-for-fortune-500-brands\/","title":{"rendered":"DEPT\u00ae pilots early ChatGPT advertising integration for Fortune 500 brands"},"content":{"rendered":"
\n\t\n\t\t\n\t\t\t<\/mask><\/g><\/svg>\t\t\t\n\t\t\t\tInsights\t\t\t<\/span>\n\t\t<\/div>\n\t<\/div>\n\tDEPT\u00ae pilots early ChatGPT advertising integration for Fortune 500 brands<\/h1>
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\n\t\tIn\u00eas Saraiva\t\t
\n\t\tGlobal Communications & PR Director\n\t\t\t<\/div>\n<\/div>\n\t
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\n\t\t\t\t\n\t\t\t\t\tDate\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\tMarch 16, 2026\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n<\/div>\n\n\n\tDEPT\u00ae, the growth invention company, today announced that some of its clients, including Lumen Technologies, are among the first companies to participate in an early advertising pilot within OpenAI\u2019s ChatGPT.<\/p>\n\tThe initiative reflects the continued evolution of consumer discovery as generative AI platforms reshape how people ask questions, evaluate options, and make purchasing decisions.

As discovery shifts from traditional search engines to conversational AI interfaces, DEPT\u00ae is helping brands navigate a new ecosystem where visibility is influenced by both organic inclusion in AI-generated responses and emerging paid advertising formats within large language model (LLM) platforms.

Insights from the ChatGPT test will inform DEPT\u00ae\u2019s evolving AI-native marketing frameworks, supporting brands as they adapt to changing patterns of digital engagement.<\/p><\/div>\n\t\n\t<\/div>\n\n
\n\t\u201c<\/span>\n\tWe are moving from an era of searching for links to an era of receiving answers. As discovery moves into generative AI environments, brands must manage both organic visibility within AI responses and emerging paid opportunities within LLM platforms. This test allows us to explore how those dynamics work together to drive growth for our clients.<\/p>\t
\n\t\u201d<\/span>\n\n\tDimi Albers, Global CEO of DEPT\u00ae<\/p><\/blockquote>\n\n\n\t\n\tThe pilot forms part of DEPT\u00ae\u2019s broader Generative Engine Optimisation (GEO) strategy, designed to help brands become trusted and recommended answers in AI-driven environments. Building on its 50\/50 integration of technology and marketing, DEPT\u00ae combines expertise across media, creative, customer experience, data, and organic search to help clients invent, test, and scale new growth drivers in AI-first channels.

The work is supported by DEPT\u00ae Orchestrate, the company\u2019s proprietary intelligence platform, which unifies media, creative, and data into a connected, AI-powered workflow to accelerate experimentation and insight generation.

Media continues to be a primary driver of DEPT\u00ae\u2019s business. The company now manages more than $5 billion in digital media spend, representing a 25% increase over the past year. This growth reflects expanded partnerships and broader remits with global category leaders, including Logitech, OpenAI, and eBay.<\/p><\/div>\n\t\n\t<\/div>\n\n
\n\tON OUR MIND<\/span><\/h2>\n\tVIEW ALL INSIGHTS<\/a>\n\t\n\t\t\n\t\t\t
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